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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
독립형 스마트폰 '낫싱 폰 1', 카메라 샘플 공개
AI요약
버트
2022.07.11
While we are anxiously anticipating the release of the Nothing Phone (1) - the first handset from the OnePlus co-founder Carl Pei startup - there are a few mysteries left to discover about it. We learned that it carries a 6.6" 120Hz 1080p OLED display, an upper midrange Snapdragon 778G+ processor, as well as two rear cameras - a 50MP main sensor and a 16MP ultrawide camera.
메타, VR 헤드셋 시장 90% 장악
AI요약
앨리스
2022.07.11
Meta’s Quest 2 headset, which serves as a gateway to its metaverse, dominates the VR headset market, followed by ByteDance’s Pico. Last month, Meta chief executive Mark Zuckerberg showcased various
삼성, 올 1분기 스마트폰 제조 넘버1 자리 지켰다
AI요약
앨리스
2022.07.11
The latest data from the International Data Corporation shows that Samsung remained the top smartphone vendor during the first quarter of 2022 as the South Korean manufacturer delivered 73.6 million handsets during the first three months of the year. That works out to an 1.2% year-over-year decline in Q1 shipments for the company which has a global market share of 23.4%. Behind Samsung in second place is...you got it! Apple.
"트위터 인수 안한다" 일론 머스크, 440억달러 계약 파기
AI요약
앨리스
2022.07.09
Billionaire Elon Musk wants to end his $44 billion deal to buy Twitter. Musk’s lawyer claimed Twitter failed to comply with its obligations in the merger agreement. Twitter’s board chair Bret Taylor said the company is still committed to closing the deal at the agreed-upon price and plans to pursue legal action to enforce the agreement.
레고, 2807피스의 슈퍼마리오 'Bowser' 레고 세트 출시
AI요약
버트
2022.07.08
Lego will release the largest set in its Super Mario line so far in October. The 2,807-piece model of Super Bowser will be a part of Lego's Adults Welcome line. The Bowser set is the priciest one in Super Mario’s two-year old lineup.
트위터, 채용팀 직원 30% 해고
AI요약
버트
2022.07.08
Twitter reportedly cut 30 percent of its talent acquisition team. The company had previously announced a partial hiring freeze as it attempts to cut costs. Elon Musk has threatened to pull out of Twitter's acquisition of the social network. The Washington Post reported Thursday that the deal was in "serious jeopardy"
미국 공중보건분야에 북한 랜섬웨어 공격 '경보'
AI요약
버트
2022.07.08
State-sponsored North Korean hackers have been targeting healthcare providers since May 2021. They've been using a malware called Maui to encrypt computers and demand payment to unlock them. The FBI, the Cybersecurity and Infrastructure Security Agency (CISA) and the Department of the Treasury issued a joint advisory.
트위터, 2개의 계정에서 트윗을 공동 작성할 수 있도록 'CoTweets' 테스트 시작
AI요약
버트
2022.07.08
Twitter has started testing a new feature that lets users co-author tweets. Select accounts in the U.S., Canada and Korea now have access to the feature. Twitter says it's testing CoTweets for a limited time to learn how people will use the feature to reach new audiences.
EU, 2024년부터 모든 신차에 과속방지 기술 포함 요구
AI요약
버트
2022.07.08
The EU regulation goes into effect today, but doesn't apply to cars in showrooms yet. By July 2024, every new car sold in the EU must have a built-in anti-speeding system. ISA systems can detect speed limits via front-mounted cameras, GPS data or both.
애플, 해킹 및 스파이웨어 대응 위해 '봉쇄모드' 도입
AI요약
버트
2022.07.08
Apple announced Lockdown Mode on Wednesday, designed to fight targeted hacking attempts like the Pegasus malware, which oppressive governments reportedly used on human rights workers, lawyers, politicians and journalists. The tech giant also announced a $10 million grant and up to $2 million bug bounty to encourage further research into this growing threat.
폭스바겐 CEO "전기차 전망 매우 밝다. 출고 시기 앞당길 것"
AI요약
앨리스
2022.07.08
Supply chain constraints — including those related to semiconductors — have proven to be a major challenge for automakers in recent times. “We’re trying to keep delivery times short,” VW CEO Herbert Diess tells CNBC, “but we have a lead time of a year or so currently, so we are ramping up production.” German automotive giant’s focus on electric vehicles is a world away from the “dieselgate” scandal that rocked it in the 2010s.
트위터 인수 불발 가능성↑ 트위터 장외 주가 4%↓
AI요약
앨리스
2022.07.08
Shares of Twitter fell after markets closed on Thursday following a report from The Washington Post that said billionaire Elon Musk’s deal to buy the company is in jeopardy. The deal was already in uncertain territory since Musk had demanded more information on the percentage of spam accounts on the platform. Twitter held a virtual briefing with reporters earlier on Thursday to explain how it determines which of the accounts on its platform are bots or spam accounts.
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