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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
애플워치8, 화면 5% 더 커진다
AI요약
앨리스
2022.07.05
Apple Watch Series 8 could come in three display sizes, according to a new rumor. Analyst Jeff Pu claims that Apple supplier Luxshare will be the "sole supplier" for a 2-inch Apple Watch model this year. The new display size would offer an additional 0.089-inches of space diagonally over the 45mm "Apple Watch Series 7"
2022년 가장 주목받는 사이버 보안 스타트업 10곳
AI요약
버트
2022.07.05
Investors continued to show strong support for cybersecurity startups in the first half of 2022. The first quarter saw nearly $6 billion in cybersecurity funding, up 50 percent from the same quarter in 2021. There are signs of a cooling market, such as the fact that 1Q 2022 funding was significantly lower than 4Q 2021 funding.
테슬라, 장거리 주행용 태양광 배터리 트레일러 개발
AI요약
앨리스
2022.07.05
Tesla unveiled a new solar range extender trailer with a SpaceX Starlink internet satellite system at an exposition in Germany, but don’t expect to be able to buy it soon as many are starting to think about the potential of adding solar panels to EVs to extend the range.
유럽중앙은행, 암호화폐 관련 규제 공통화 추진
AI요약
앨리스
2022.07.05
The European Central Bank is preparing to implement a new law by warning European Union member states about the necessity of harmonizing regulations for crypto. The ECB is concerned about possible regulatory overlap between respective central banks in the EU and crypto companies as officials prepare to implement the Markets in Crypto-Assets framework.
암호화폐 대출 서비스 볼드, 시장 붕괴로 출금 일시 중단
AI요약
앨리스
2022.07.05
Crypto lender Vauld on Monday paused all withdrawals, trading and deposits on its platform and is exploring potential restructuring options, the company said. Vauld said it is facing “financial challenges” due to “volatile market conditions” which has led to customers withdrawing more than $197.7 million from the platform since June 12. Vauld is the latest victim of the cryptocurrency price plunge this year that has exposed flaws in a number of digital coin projects and business models.
바이든, 하늘에 있는 스티브 잡스에 대통령 훈장 수여
AI요약
버트
2022.07.04
The Presidential Medal of Freedom is the highest award the US government can give to a civilian. The award is given at the discretion of the Commander in Chief. The list of nominees for this year's award class includes Steve Jobs, Gabby Giffords, Khizr Khan and Denzel Washington.
"잘 있어 너드들아"...구독자 1280만 유튜버의 마지막 유언
AI요약
버트
2022.07.04
Minecraft YouTuber Technoblade dies at age 23. His father reads a goodbye statement in a video posted on his YouTube channel. "Those were the happiest years of my life," he says. "I hope you all go on to live long prosperous and happy lives. Because I love you guys"
나사(NASA), "아르테미스 1호 달 탐사선 8월 말~9월 초 발사 목표"
AI요약
버트
2022.07.04
NASA has set an aggressive launch target for its Artemis 1 Moon mission. The agency is working toward an August 23rd to September 6th launch window for the mission. This comes after a successful June 20th fueling test of the SLS rocket that will carry the mission to the Moon.
애플워치8, 체온 측정 기능 탑재한다
AI요약
버트
2022.07.04
The next Apple Watch will reportedly include a body temperature sensor, according to Bloomberg's Mark Gurman. The feature could send a notification that prompts you to see a doctor or use a dedicated thermometer. Gurman says the feature is expected to arrive with the company's 2022 Watch upgrade.
독일, 소프트웨어 결함에 테슬라 차량 6만대 리콜
AI요약
버트
2022.07.04
Germany's traffic regulator is calling on Tesla to recall more than 59,000 vehicles over a software issue. The problem affects Model Y and 3 crossovers manufactured at the automaker's recently opened Berlin Gigafactory. The glitch prevents the eCall safety system from automatically calling first responders in the event of a serious accident.
스타링크 위성 인터넷, 캐리비안 크루즈 선박에 인터넷 서비스 제공
AI요약
앨리스
2022.07.04
Royal Caribbean Group is already providing SpaceX's Starlink internet to passengers. The company submitted a filing with the U.S. Federal Communications Commission (FCC) urging the regulatory agency to approve SpaceX Starlink for use on sea-going vessels. Royal Caribbean's Vice President of Operational Excellence, John Maya, wrote a letter asking the FCC to "expeditiously" grant the license.
영국군 유튜브·트위터 계정, 암호화폐 관련 해킹 당해
AI요약
앨리스
2022.07.04
Both the British Army’s Facebook and Twitter accounts were hacked and used to promote cryptocurrency scams, the UK Ministry of Defence confirmed on Sunday. It’s unclear when exactly hackers took over the two accounts, but they both appear to be back to normal now.
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