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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
2022년 가장 인기 있는 클라우드 보안 10대 스타트업
AI요약
앨리스
2022.06.29
Cloud security is arguably the hottest subsector of the overall hot cybersecurity sector. The reason: the increasing flow of data to the cloud, as remote and hybrid work expand. Investors have clearly identified cloud security as a top priority moving forward.
China Broadnet, 5G 모바일 서비스 출시
AI요약
버트
2022.06.29
China Broadnet is the country's newest licensed mobile operator. The state-backed operator was created by merging local cable and television broadcasters. It was issued a 5G licence in June 2019 and will be formally inaugurated in 2020. China Mobile is deploying, operating and maintaining the network. Both providers will have access to the network, while China Broad net has been granted temporary wholesale access to China Mobile’s 4G and 2600MHz 5G networks.
일론 머스크 트위터 팔로워 1억명 돌파, 기업인 중 최다
AI요약
앨리스
2022.06.29
Elon Musk just passed the 100 million follower mark on Twitter, becoming the sixth user on the platform to reach a nine-digit follower count. According to SocialBlade, Musk hit the milestone sometime between June 26th and June 27th, gaining over 150,000 followers between the two days. As of this writing, Musk now has 100,059,886 followers.
인스타그램 팔로워수… 몇명 넘겨야 수익 생길까?
AI요약
앨리스
2022.06.28
Three influencers with under 3,000 Instagram followers said they got paid by brands to post to their small audiences. Instagram is paying some influencers directly through incentive programs and affiliate links. Instagram announced a $1 billion investment in content creators through 2022. influencers can earn hundreds to thousands of dollars from these deals.
미 대법원, 퀄컴 특허 무효화 주장하는 애플의 청문회 요청 기각
AI요약
버트
2022.06.28
The Supreme Court has denied Apple's request to invalidate two Qualcomm patents. The two patents played key roles in Qualcomm's attempts to ban Apple products in 2017. The companies struck a six-year licensing deal to settle their main dispute in 2019. It's not clear what will happen next, though Apple is rumored to be ditching Qualcomm in favor of its own modems.
유력한 암호화폐 헤지펀드 '디폴트'
AI요약
앨리스
2022.06.28
Three Arrows Capital has defaulted on a loan worth more than $670 million, failing to repay a loan of $350 million in the U.S. dollar-pegged stablecoin, USDC, and 15,250 bitcoin, worth about $323 million at today’s prices.
이베이, NFT 마켓플레이스 노운오리진 인수
AI요약
버트
2022.06.28
eBay announced that it's acquiring Manchester-based NFT marketplace KnownOrigin, which enables artists and collectors to create, buy and resell NFTs. The financial terms of the deal were not disclosed. The companies have signed and closed the deal as of June 22nd.
애플 M2 및 차세대 M3 칩셋도 TSMC 3나노 공정 기반
AI요약
버트
2022.06.28
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will begin volume production of 3nm chips in the second half of 2022.
폭스바겐, 전기 콘셉트카 '아이디.에어로' 공개
AI요약
앨리스
2022.06.28
Volkswagen unveils ID. AERO concept car in China. The sedan will go into production in the second half of 2023. It will be the inspiration for the automaker's first-ever global all-electric sedan. The car is geared toward China's young, first-time car buyers.
오버워치를 대체할 '오버워치 2'
AI요약
버트
2022.06.28
Blizzard announced that when Overwatch 2 launches on October 4th, it will overwrite overwatch prime. The changeover will end the six-year-old game, effectively ending the 6v6 assault format. Blizzard said that players who upgraded to OW2 would still be able to play with those who didn't.
중앙아프리카공화국, 친암호화폐 정책 본격 시동
AI요약
앨리스
2022.06.28
President Faustin-Archange Touadéra has announced the CAR government will launch a crypto initiative. The Sango project will focus on developing the country's crypto infrastructure. The CAR adopted Bitcoin as legal tender in April and plans to have a legal framework in place by 2022.
골드만삭스 '매도' 의견에 코인베이스 주가 10% 폭락
AI요약
앨리스
2022.06.28
Goldman Sachs downgraded Coinbase stock from “neutral” to “sell” this morning. The company’s shares have fallen 10% since the markets opened. In a research note to investors, the bank’s analysts led by Will Nance downgraded the shares after several weeks of market volatility and turbulence. The team set a revised price target of $45, down from $70 earlier this year, citing “continued downdraft prices in crypto prices” and the larger drop in activity levels across the industry.
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