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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
리비안, 3개의 '어드벤처 네트워크' 고속 충전 사이트 오픈
AI요약
앨리스
2022.06.28
Rivian is opening three new charging stations in California and Colorado. The first station is in Salida, Colorado, with four chargers capable of 200 kW of power. Rivian's "Adventure Network" will add fast charging capabilities to cross-country routes. It will also be available near national parks and other out-of-the way locations.
가트너 선정, 2022년 최고의 '클라우드 AI 서비스' 개발 업체는?
AI요약
버트
2022.06.28
Cloud artificial intelligence developer services market is expected to reach $135 billion by 2025. Gartner has identified and ranked the 13 leading providers of cloud artificial intelligence services. Cloud AI developer services are cloud-hosted or containerized services that enable development teams and users to use AI models.
가상자산 거래소 FTX, 로빈후드 인수 모색... '로빈후드 14% 급등'
AI요약
앨리스
2022.06.28
FTX CEO Sam Bankman-Fried denies the report, saying no offer has been made. Robinhood shares jumped 14% to their session high after the report. The trading app's stock has dropped 48% this year amid shrinking revenue and declining users.
2022년, 5가지 주요 인공지능 자동화 트렌드
AI요약
앨리스
2022.06.27
Data engineers are working hard to understand the shape of their data and using data quality platforms to identify outliers and afflicted data. Network operations traditionally require a highly involved human effort. AI and data can automate a lot of that effort. A number of players such as Cisco, Juniper Networks, Gluware, and Splunk are investing in the automation of AI capabilities.
가상화폐 대출업체 '셀시어스 네트워크', 결국 파산하나
AI요약
앨리스
2022.06.27
Crypto lending platform Celsius Network has reportedly onboarded advisers from a management consulting firm in advance of the company possibly facing bankruptcy. According to a Friday report from the Wall Street Journal, Celsius hired an unknown number of restructuring consultants from the firm Alvarez & Marsal to advise the platform on potentially filing for bankruptcy. The report followed one from June 14, which said Celsius had hired lawyers in an attempt to restructure the company amid its financial issues.
메타버스가 금융 서비스에 미치는 영향
AI요약
버트
2022.06.27
Financial services companies have joined peers across industries in exploring the potential opportunity in the metaverse, though few are yet attempting this at scale. Financial institutions have been engaging with the more traditional Web 2.0 metaverse and experimenting in Web3-enabled metaverse venues. As its function transitions from primarily consumer entertainment to more commercial applications, the opportunities for the sector will only expand.
애플, 혼합(MR) 헤드셋에 최신 M2 칩셋 들어간다
AI요약
앨리스
2022.06.27
Apple's rumored mixed reality headset will have 16GB of RAM. The company's M2 system-on-a-chip will be used to power the device, according to Bloomberg's Mark Gurman. Gurman also shared details on a new HomePod speaker and other devices.
애플, 홈팟 대체할 스마트 스피커 제품 개발 중
AI요약
버트
2022.06.27
Apple is readying a new HomePod speaker, according to Bloomberg. The company discontinued the HomePod in 2021 without announcing a direct replacement. The new model will feature Apple’s forthcoming S8 chip and an updated display on the top of the speaker. Apple is also working on at least four new Mac models and an AirPods Pro refresh.
인스타그램, 안면인식기술 통해 미성년자 판결 테스트
AI요약
앨리스
2022.06.27
Instagram said it's trying out new ways to verify users' ages, including scanning their faces. Alternatively, users can also have three friends vouch for their age or upload images of their IDs. The trial launched on June 23 in the US.
애플, 올가을 새로운 기기 출시 준비
AI요약
버트
2022.06.27
According to a report from Mark Gurman, Apple is poised to release a slew of new devices between this fall and the beginning of 2023, including four iPhone 14 devices, a set of new iPads, three Apple Watches, several M2 / M3-upgraded Macs, and a pair of refreshed AirPods Pro buds.
BMW, 중국에 22억달러 규모 전기차 공장 개설
AI요약
앨리스
2022.06.24
BMW has officially opened its new 15 billion yuan ($2.2 billion) factory in Shenyang, China with a strong focus on electric vehicles. BMW has some catching up to do in China, the world’s largest electric vehicle market, where U.S. rival Tesla and domestic players such as Warren Buffett-backed BYD, dominate sales. BMW is aiming for more than a quarter of its sales in China to be all electric by 2025.
1억달러 상당 암호화폐 해킹 도난 사건 또 발생
AI요약
앨리스
2022.06.24
Hackers have stolen $100 million in cryptocurrency from Horizon, a so-called blockchain bridge developed by crypto start-up Harmony. Bridges allow users to transfer tokens from one blockchain to another. They’ve become a prime target for hackers due to vulnerabilities in their underlying code. It follows a series of similar attacks on blockchain bridges, including the $600 million Ronin Network heist and the $320 million stolen from Wormhole.
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