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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
파월 의장 '디지털달러 발행' 긍정적 발언... "연준이 담당해야"
AI요약
버트
2022.06.24
Jerome Powell said the Fed will recommend to Congress how to advance a potential central bank digital currency. The Fed issued a report on the question of a digital dollar earlier this year. The central bank is still combing through responses from the crypto industry, traditional financial firms and investors.
中 샤오펑 전기차, 누적 출하량 20만대 달성
AI요약
앨리스
2022.06.24
XPeng has delivered 200,000 vehicles in two and a half years. The company is the #1 EV startup in China. XPeng jumped onto the scene just as the EV market was getting hot, before legacy automakers were serious contenders. The startup is expected to produce 120,000+ vehicles a year in the next two years, and 100,000 in 2021.
토요타 bZ4X 전기차, 바퀴 축 결함으로 전량 리콜
AI요약
앨리스
2022.06.24
Toyota issued a recall on 2,700 bZ4X electric cars, roughly all the ones produced to date (though most undelivered), over the potential of wheels falling off. The bZ4X is Toyota’s first global electric car. Toyota launched the electric SUV in the US earlier this year at a starting price of $42,000. It is a very important vehicle for the Japanese automaker since it is going to open the doors to the global EV market for the first time for the Toyota brand.
이케아, 증강 및 혼합 현실 시장 본격 참전
AI요약
앨리스
2022.06.24
IKEA has released an app that lets you place 3D furniture in your home using your phone's camera view. The app, called IKEa Kreativ, uses machine learning and artificial intelligence (ML) technology. It can scan a room and remove existing furniture items or clutter by replacing them with IkeA products. The feature is reminiscent of Google's Magic Eraser and iOS 16's upcoming "lift subject from background" features for photos.
성장 둔화에 넷플릭스 300명 추가 감원
AI요약
버트
2022.06.24
Netflix is laying off around 300 employees across the company, CNBC confirmed Thursday. The cuts come about a month after the streaming company eliminated about 150 positions in the wake of its first subscriber loss in a decade. Netflix had warned investors in April that it would be pulling back on some of its spending growth over the next two years.
넷플릭스, 광고 사업 확장을 위한 파트너십 협상 진행
AI요약
앨리스
2022.06.24
Netflix Co-Chief Executive Ted Sarandos confirmed that the streaming company is speaking to multiple potential partners to help it enter the advertising business, telling an industry conference that it may build its own ad business in the future. Netflix said in April that it is exploring an ad-supported version of its platform and in recent weeks has explored a range of partnerships that could help it bring those plans to fruition. Comcast NBCUniversal and Alphabet Google have emerged as top contenders to work with Netflix, The Wall Street Journal reported Wednesday.
암호화폐 암흑기 속 눈에 띄는 '뉴욕 NFT 페스티벌'
AI요약
버트
2022.06.24
The NFT NYC conference has brought hordes of web3 enthusiasts to Times Square. There have been yacht parties, celebrity cameos and even a Snoop Dogg impersonator running around the event. On our show this week, we talked about the NFT market and why it might seem to offer a slight respite from the total doom-and-gloom narrative going on in tech.
삼성전자, 업계 최소 픽셀 2억 화소 탑재한 스마트폰 센서 출시
AI요약
앨리스
2022.06.24
Samsung has unveiled the ISOCELL HP3, its latest 200-megapixel camera sensor. The sensor has the industry's smallest pixels at 0.56 microns, 20 percent smaller than the previous biggest. It has autofocus capability in every pixel, binning for better low light capability, and multi-gain ISO. Mass production is set to begin this year, and you'll probably see 200- megapixel phones using the sensor in 2023.
낫싱 폰1(Nothing phone 1), 알려진 모든 것
AI요약
앨리스
2022.06.23
Nothing Phone 1 was officially announced earlier this year during a livestream in which the company’s CEO, Carl Pei, revealed his ambitions for the smartphone. However, there have been a handful of credible leaks that suggest the device will be on par with other leading flagships, taking a lot of inspiration from Apple's handset.
페이스북 페이 '메타 페이'로 변신, 메타버스용 디지털 지갑으로 거듭날 터
AI요약
앨리스
2022.06.23
Facebook Pay is being rebranded as Meta Pay. Mark Zuckerberg says the move is a first step toward a universal wallet. He says it would be used for all digital items you buy or create in the metaverse. The company recently confirmed it’s taking a nearly 48 percent cut from digital asset sales.
애플 아이폰14 시리즈에서 배터리 용량 늘어날 듯
AI요약
버트
2022.06.23
Leaker claims iPhone 14 will have a 3,279mAh battery, which is a smidge bigger than iPhone 13 Pro's 3,240mAh. The 6.1-inch iPhone 14 Pro is expected to have a 3,200mAh cell, which would be a better-than-nothing upgrade over the 13 Pro. The highest-end model, the iPhone14 Pro Max, is rumored to come with a 4,323mAh cell.
GM, AI 활용해 자동자 정기 검사 속도 높인다
AI요약
앨리스
2022.06.23
General Motors is bringing artificial intelligence into the vehicle inspection process. The automaker is making an undisclosed “strategic investment” in Israeli startup UVeye, which makes vehicle diagnostic systems that use sensors and AI to quickly identify damaged parts or maintenance issues. The investment in UVeye was made by GM Ventures, the automaker’s venture fund, which also has investments in a variety of other AI-themed startups.
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