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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
일론 머스크의 보링 컴퍼니, 텍사스 기가 팩토리에도 터널 뚫는다
AI요약
앨리스
2022.06.23
Elon Musk’s Boring Company has applied to dig a tunnel under Tesla Gigafactory Texas in Austin, but it’s unclear what they plan to do with it. The Boring Company has been in discussions with the state and municipal governments for several projects since moving to Texas, but as far as we know, they haven’t moved forward with any of them until now. Now the company has applied with the city of Austin to build a tunnel on the Tesla Gigafactory Texas property.
팀 쿡 애플 CEO "AR 헤드셋 기대해도 좋다" 이례적 언급
AI요약
버트
2022.06.23
Apple CEO Tim Cook recently gave the closest thing to a confirmation that Apple’s building a headset. “I couldn’t be more excited about the opportunities we’ve seen in this space. And sort of stay tuned and you’ll see what we have to offer,” he said.
테더, 영국 파운드화 기반 스테이블코인 'GBPT' 출시
AI요약
앨리스
2022.06.23
Tether is set to launch a new stablecoin pegged to the British pound early next month. "We believe that the United Kingdom is the next frontier for blockchain innovation and the wider implementation of cryptocurrency for financial markets," Tether CTO Paolo Ardoino said in the statement. While Tether has several fiat-pegged stablecoins, its USD-pegged stablecoin USDT remains the most popular, although it has recently seen significant redemptions amid panic over the collapse of algorithmic stablecoin terraUSD (UST) and general market downturn.
美 국방부 보고서 "블록체인, 생각만큼 탈중앙화되어 있지 않다"
AI요약
앨리스
2022.06.23
The report stated that a subnetwork of Bitcoin nodes is largely responsible for reaching consensus and communicating with miners and that a “vast majority of nodes do not meaningfully contribute to the health of the network. The authors also found vulnerabilities in the infrastructure, based on the fact that Bitcoin protocol traffic is unencrypted and 60% of the network traffic traverses only three ISPs. Trail of Bits is a cybersecurity research and consulting firm that was engaged by DARPA to develop the report.
트위터, 텍스트 형식의 '노트(Notes)' 기능 테스트
AI요약
버트
2022.06.23
Twitter has begun testing a new feature called " Notes" The feature will allow users to write and publish long-form content on the social media platform. Twitter says Notes can be read on and off Twitter by people in most countries. A small group of writers in the U.S., Canada, Ghana and the UK now have access to Notes.
카르다노 바실 하드포크, 7월 말로 한 달 연기
AI요약
앨리스
2022.06.23
Input Output Hong Kong (IOHK), the blockchain engineering firm behind the Cardano network, has released some “disappointing news,” announcing a one-month delay to the long-awaited Vasil upgrade. The Vasil upgrade is set to provide a “massive performance improvement to Cardano” and its smart contract capabilities, according to Cardano co-founder Charles Hoskinson. It was previously slated to go through on June 29. However, the latest estimate is now set for the last week of July.
"비트코인 1만3000달러까지 더 떨어질 수 있다" 경고
AI요약
앨리스
2022.06.23
Ian Harnett, co-founder of Absolute Strategy Research, said past crypto rallies show bitcoin tends to fall roughly 80% from all-time highs. Such a drop in 2022 would likely drag the world’s biggest token down to $13,000 — a “key support area,” according to Harnett. The crypto world is on edge as investors grapple with the impact of higher interest rates and liquidity issues at major industry players.
아마존 알렉사, 특정 사용자 음성 복제 기능 개발 중
AI요약
앨리스
2022.06.23
Amazon's Alexa voice assistant can now replicate a specific human voice. The feature is in development, and Amazon has not said when it will be rolled out to the public. It could be used to help memorialize a deceased family member, an Amazon scientist said.
페이스북 광고 알고리즘 투명해 진다
AI요약
버트
2022.06.23
Facebook agrees to change its algorithms to prevent discriminatory housing advertising. The company will also subject itself to court oversight. The settlement was reached with Meta Platforms Inc., formerly known as Facebook Inc.
마이크로소프트, "우크라이나 지원 국가들에 대한 러시아의 사이버 공격 증가"
AI요약
앨리스
2022.06.23
Russian intelligence agencies have increased the pace of cyberattacks against nations that have provided aid to Ukraine, according to new research published Wednesday by Microsoft Corp., which said it had observed Moscow-backed hacking attempts in over 40 countries. Much of the malicious cyber activity linked to the Kremlin took aim at governments that are part of the North Atlantic Treaty Organization for espionage, and targets also included nongovernmental organizations, think tanks and humanitarian groups providing support to Ukrainian refugees, as well as information-technology and energy firms, Microsoft said.
페덱스, 배송 완료 증명 '사진 제공' 실시
AI요약
버트
2022.06.23
FedEx will soon take photos of packages at your doorstep to provide proof of delivery. The service will be available for both FedEx Express and FedEx Ground delivery customers. The company says it will launch in select markets in the US and Canada in time for the holiday shipping season.
애플 iOS 16, 스팸 메세지 신고 기능 추가
AI요약
앨리스
2022.06.23
Apple is rolling out junk SMS messages to certain carriers. The feature will be included in the iOS 16 beta 2 update, which was released to developers today. Users who flag SMS messages as junk will be sending the number and content of the text to Apple and their phone or device's carrier.
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