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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
한국, 국산 로켓으로 첫 인공위성 발사
AI요약
버트
2022.06.22
South Korea conducted its first successful satellite launch using a domestically developed rocket, placing a functioning "performance verification" satellite at a target altitude of 700 kilometers after its 4 p.m. lif toff from a southern island. The launch made South Korea the world's 10th nation to place a satellite into space with its own technology.
아마존, 양자 네트워킹 연구 센터 개설
AI요약
앨리스
2022.06.22
Amazon is expanding its quantum computing efforts to quantum networking. The company has announced the AWS Center for Quantum Networking. Researchers will work on new technologies to allow for the creation of global quantum networks. The center will develop hardware, software and apps for quantum networks in the coming years.
트위터 이사회, '머스크에 회사 매각' 주주 승인 권고
AI요약
앨리스
2022.06.22
Twitter's board is asking shareholders to vote for the $44 billion takeovers of Elon Musk. Twitter's board wants the company's share price to complete the $44 billion Elon Musk takeover, recommending that shareholders approve the deal. The company's share price is around $38.12 — much lower than Musk's offer price of $54.20 a share. Earlier this month, Twitter gave Musk access to its full "firehose" to check the percentage of bots on the social network.
GM 산하 전기트럭 제조사 브라이트드롭, AI 스타트업 인수
AI요약
버트
2022.06.22
To achieve that goal, Brightdrop recently acquired Marain, a technology startup based in California. The idea is to use its AI-driven software to make Brightdrop’s systems better at analyzing, forecasting, and identifying multi-modal solutions for fleet customers as they plan their journey to full-fleet electrification.
BIS "전 세계 중앙은행 90% CBDC 연구 중"
AI요약
앨리스
2022.06.22
Bank of International Settlements says 90% of central banks are investigating feasibility of adopting central bank digital currencies. BIS report highlighted ability of current sovereign fiat money to provide price stability and public oversight. Report did highlight crypto's programmable nature and borderless elements of decentralized finance as potential benefits.
트위터, 7년 만에 개발자 컨퍼런스 부활
AI요약
앨리스
2022.06.22
Twitter is hosting its first in-person developer conference since 2010. The event will take place in San Francisco on November 16th. The keynote will be streamed live on Twitter for those not attending in person. The company has had a rocky relationship with developers in the past.
탈중앙화 거래소 유니스왑, NFT 마켓플레이스 '제니' 인수
AI요약
앨리스
2022.06.22
Uniswap has acquired Genie, the first NFT marketplace aggregator. Genie users will be able to claim some of the value through a USDC airdrop. Unisocks is the first instance of NFT liquidity pools, backed by real world assets.
아마존, 더그 헤링턴(Doug Herrington) 월드와이드 아마존 스토어 CEO 임명
AI요약
버트
2022.06.22
Doug Herrington is a 17-year Amazon veteran. He replaces Dave Clark, who led the company's e-commerce and warehousing operations. John Felton, also a longtime senior Amazon leader, will be the company’s new head of operations. Mr. Clark's role had been CEO of Worldwide Consumer.
"꼼짝하지 않아" 비트코인 보유 50%가 장기 투자자
AI요약
앨리스
2022.06.22
More than half of Bitcoin (BTC) addresses are still in profit, raising questions about the severity of the current “bear market. BTC price bottoms have tended to coincide with less than half of addresses remaining in profit, and as such, the current downtrend still has a way to go if it is to fit in with historical patterns. In March 2020, for instance, profitable addresses dropped to 41%, and before that, the 2018 bear market also saw a drop below the 50% mark.
테슬라, 9월 말까지 휴머노이드 로봇 시제품 선보일 것
AI요약
앨리스
2022.06.22
Elon Musk says that Tesla is tracking to have a working prototype humanoid robot, Tesla Optimus, by the end of September. The CEO also teased other things to be unveiled during the event that will position Tesla as more than an automaker and more like a “real-world AI company”, We have these sort of AI Day events to just emphasize that Tesla is a lot more than a car company and that we are, in my view, the leading real-world AI company that exists.
이더리움 공동창시자 비탈릭 부테린 "암호화폐, 주식과 달라"
AI요약
버트
2022.06.22
Ethereum’s Vitalik Buterin echoed criticism of the stock-to-flow model on Twitter. Financial models that give a false sense of certainty are harmful and deserve mockery, according to the Ethereum co-founder.
끊임없이 이어지는 빅테크 규제
AI요약
앨리스
2022.06.22
Supporters of a U.S. bill aimed at reining in Big Tech platforms like Amazon.com (AMZN.O) and Alphabet's Google (GOOGL.O) have flooded lawmakers with nearly 4,000 phone calls, while critics of the legislation sent a letter telling senators it would "harm consumers."
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