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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
미국서 제기 된 우버의 가격 담합
AI요약
버트
2022.06.22
A group of drivers for Uber Technologies Inc (UBER.N) and Lyft Inc (LYFT.O) on Tuesday accused the companies of unfairly controlling how much passengers are charged for rides in an antitrust lawsuit in California state court.
애플, AR 글래스 디자인 개발 단계 진입... 2024년 출시 예정
AI요약
앨리스
2022.06.22
Long-rumoured Apple AR Glass is expected to launch in late 2022 or early 2024. Luxshare will remain one of Apple's main suppliers for devices, says analyst. The AR Glass has entered design development and a prototype will be ready by the end of this year.
중국 위챗, 암호화폐 및 NFT 관련 계정 차단
AI요약
앨리스
2022.06.21
WeChat has updated its policies to ban accounts that provide access to crypto or NFT-related services. The move was highlighted by Hong Kong-based crypto news reporter Wu (Colin Wu) on June 20. The Chinese government rolled out a phased ban on the local crypto sector between May and September last year.
iOS16, 일부 웹페이지와 앱에서 자동검증 도입
AI요약
앨리스
2022.06.21
Apple is introducing Automatic Verifications to allow websites to verify that you are not a human without having to make a lot of work. The system is similar to that of Google's system to replace password and is being developed by Fast and Cloud Flare, which are also working on the system to prevent spam.
볼보, 수소연료전지 트럭 시험주행 개시
AI요약
앨리스
2022.06.21
Gothenburg-headquartered Volvo Trucks says refueling of the vehicles will take under 15 minutes. While there is excitement in some quarters about the potential of hydrogen powered vehicles, there are hurdles when it comes to expanding the sector. Competition to develop low and zero emission options within the trucking sector has increased in recent years.
인텔의 반격? 반독점 벌금 승소 후 EU에 '6억 2400만' 달러 이자 요구
AI요약
앨리스
2022.06.21
U.S. chipmaker Intel has filed a claim for 593 million euros ($624 million) in interest from the European Commission, five months after it convinced Europe's second-top court to scrap a 1.06-billion-euro EU antitrust fine, an EU filing showed on Monday.
우크라이나 정부, 크립토펑크 NFT 매각 수익을 항전 자금으로
AI요약
버트
2022.06.21
Breaking news on crypto donations: #CryptoPunk #5364 has been sold for 90 ETH. It's over $100K. Few months ago this NFT was donated for @_AidForUkraine fund. Crypto community continues to support Ukraine.
메타버스 기반의 새로운 브랜드 마케팅
AI요약
버트
2022.06.21
Some of the world’s biggest companies are starting to set up shop in the so-called metaverse, sketching out an early blueprint for how people might eventually make real money in the much-hyped digital realm. For fashion brands, toy makers and others, this online world where users interact in their digital guise of avatars, not unlike in the movie “Ready Player One” or the online game “Second Life,” is emerging as a new frontier for commerce.
암호화폐 시장 붕괴가 비트코인에는 유리한 이유
AI요약
앨리스
2022.06.21
Natalie Brunell, host of Coin Stories podcast, thinks regulatory action will favor Bitcoin over the rest of cryptocurrency. Brunell defines herself as a Bitcoin maximalist and therefore sees Bitcoin as a fundamentally different asset class. She believes other cryptocurrencies are much more vulnerable to third-party risks.
프로셰어즈, 비트코인 하락에 베팅하는 미국 최초의 ETF 등장
AI요약
앨리스
2022.06.21
ProShares announced its latest crypto exchange traded fund (ETF) on Monday. The short ETF will give investors the opportunity to profit from declines in the price of bitcoin. The firm previously launched the ProShares Bitcoin Strategy ETF in October 2021.
암호화폐 대출 업체 셀시우스 대출 중단 사태…해결 난망
AI요약
앨리스
2022.06.21
Embattled cryptocurrency lending firm Celsius has asked users to give it more time to stabilize liquidity and operations. Celsius halted withdrawals for customers last week due to “extreme market conditions.” The cryptocurrency market has seen billions of dollars of value wiped off in the last few weeks, with bitcoin falling below the $20,000 mark over the weekend, hitting a number of companies.
마크 저커버그, VR기기 시제품 공개... '시력 1.0' 가상현실 구현
AI요약
앨리스
2022.06.21
Meta's Reality Labs division has revealed new prototypes for its virtual reality headsets. The company is working on lightweight, hyper-realistic graphics for its headsets. CEO Mark Zuckerberg says the company plans to ship a high-end headset in 2022. The headsets will be cheap and consumer-focused, with a professional-grade version aimed at the professional market.
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