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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
영국 전기차 보조금 중단, 전기차 충전 인프라에 예산 집중키로
AI요약
앨리스
2022.06.17
UK government has closed its £300 million electric car rebate program. This will leave the UK as the only large European country without any incentives for electric cars. Automakers there say that while the decision was not a surprise, it is still regarded as “hugely disappointing”
아마존, 올해 프라임 데이 세일 7월 12~13일 예고
AI요약
앨리스
2022.06.17
Amazon's annual Prime Day event will run July 12-13. The company will offer discounts on its own products and select products from other companies. The event is aimed at driving sales and subscriptions for Amazon's Prime service. Amazon has come under fire for poor treatment of workers in the past.
맥킨지 보고서 "메타버스 2030년까지 5조달러 시장 형성"
AI요약
앨리스
2022.06.17
Gaming platform, a virtual retail spot, a training tool, an advertising channel, a digital classroom, a gateway to entirely new virtual experiences. While the metaverse continues to be defined, its potential to unleash the next wave of digital disruption is clear. In the first five months of 2022, more than $120 billion have been invested in building out metaverse technology and infrastructure. That’s more than double the $57 billion invested in all of 2021.
스냅, 유료 구독 서비스 나온다 '스냅챗 플러스' 개발 중
AI요약
버트
2022.06.17
Snap is testing a paid subscription service called Snapchat Plus. The service will give users early access to features and other abilities. Snap says it's excited about the potential to share exclusive, experimental, and pre-release features with our subscribers. The price for Snapchat Plus is currently listed as 4.59 Euros a month and 45.99 Euros a year.
스위스 럭셔리 시계 브랜드 태그호이어, NFT 지원 스마트워치 출시
AI요약
버트
2022.06.17
Watchmaker TAG Heuer has partnered with the well-known nonfungible token (NFT) community surrounding Bored Ape Yacht Club and CLONE-X to create a smartwatch that displays NFTs and connects to crypto wallets such as MetaMask and Ledger Live. The company says that the functionality of the TAG Heuer Connected Calibre E4 will be straightforward, with NFTs being transferred to it via a paired smartphone.
암호화폐 대출기업 셀시우스, 파산 가능성 거론
AI요약
앨리스
2022.06.17
State securities regulators in Alabama, Kentucky, New Jersey, Texas and Washington are investigating crypto lender Celsius Network's decision to suspend customer redemptions due to extreme market conditions, pausing withdrawals, swaps and transfers between accounts. The company said that doing so would put it "in a better position to honor, over time, its withdrawal obligations"
소니와 혼다의 전기차 합작... '소니 혼다 모빌리티'
AI요약
버트
2022.06.17
Sony and Honda have named their joint electric vehicle partnership Sony Honda Mobility. The new company will be established in Tokyo before the end of 2022. Honda executive Yasuhide Mizuno will be chairman and CEO, and Sony EVP Izumi Kawanishi president. Sony will contribute "imaging, sensing, telecommunication, network and entertainment technologies"
일론 머스크, 트위터 인수전 직원 미팅서 정리해고 암시
AI요약
앨리스
2022.06.17
Elon Musk addressed Twitter employees on Thursday ahead of his $44 billion acquisition of the company. Musk has expressed hesitation about the deal, alleging that Twitter has not accurately disclosed the number of fake or spam accounts on the service. The meeting concluded around 1 p.m. Eastern Time.
테슬라 또 가격 인상… 모델X 최대 6000달러↑
AI요약
앨리스
2022.06.16
Tesla has increased prices of its luxury electric vehicles multiple times this year. The automaker has not provided an explanation for the increase in prices. CEO Elon Musk said he thought inflation was worse than reported and likely to last all of 2022. He also said global commodities supply constraints could hamper future production.
유튜브 재업로드 없이 영상 수정할 수 있는 즉석 수정 기능 선봬
AI요약
앨리스
2022.06.16
Now, YouTube is finally adding a way for creators to correct a video without the need to re-upload the entire thing. Rolling out to creators now, YouTube’s new “corrections” feature does just what the name implies – it allows creators to correct a YouTube video without deleting the original video and re-uploading/publishing it.
스포티파이, 경제 불확실성 속에서 "고용 25% 늦출 것"
AI요약
버트
2022.06.16
Spotify will reduce its hiring by 25%, according to a source familiar with the contents of a companywide email. The company said it employs about 8,230 people worldwide. Spotify joins a number of companies that have slowed hiring or announced layoffs in response to rising inflation and fallout from the Ukraine crisis.
폭스콘, 대만에 전기차 배터리 공장 건설 시작
AI요약
앨리스
2022.06.16
Taiwan’s Foxconn Technology Group started building its first plant to produce electric-car batteries Wednesday, the contract electronics manufacturer’s latest step into the booming electric-vehicle industry. Foxconn said it plans to invest about 6 billion New Taiwan dollars, equivalent to about $200 million, on battery production lines and a research-and-development center in Kaohsiung city in southern Taiwan.
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