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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
포드 머스탱 마하-E 긴급 판매 중단, 5만대 리콜
AI요약
앨리스
2022.06.15
Ford is recalling nearly 50,000 of its electric Mustang Mach-E crossovers. The recall is due to a battery safety issue that could cause the vehicle to lose power unexpectedly. The automaker is issuing a software update to fix the problem. In addition to the recall, Ford has issued a stop-sale on the electric Mustang.
어도비, 웹브라우저용 포토샵 무료 버전 출시
AI요약
앨리스
2022.06.15
Adobe is testing a free, web-only version of its photo-editing tool Photoshop. The company is currently testing the tool with users in Canada. It plans to eventually make the tool available to a wider audience. The web version will have more advanced editing tools that can only be unlocked with a subscription.
제프 베조스, 일론 머스크, 마크 저커버그 등 빅테크 억만장자… 증시 하락에 자산 최소 640억달러 감소
AI요약
버트
2022.06.15
Jeff Bezos, Elon Musk, and Mark Zuckerberg's net worths have fallen a combined $200 billion this year. Musk is now worth $197 billion after his net worth hit a high of $340 billion in November. The declines come amid fears of a recession and sharp hits to tech stocks.
마이크로소프트 익스플로러, 오늘부터 잠정 기술지원 중단
AI요약
앨리스
2022.06.15
Microsoft will retire Internet Explorer on Wednesday. The company first debuted the browser 27 years ago. Users will be directed to the company's more recent browser, Microsoft Edge. Edge was introduced in 2015 and has gradually phased out Internet Explorer since then. The browser will be retired for certain versions of Windows 10 in June 2022.
코인베이스, 암호화폐 시장 폭락 따라 임직원 1100명 감원
AI요약
앨리스
2022.06.15
In a post on the company blog, Coinbase CEO Brian Armstrong first blamed changing economic conditions that may lead to a “crypto winter” and waited until his third bullet point to mention that the company has “over-hired,” citing its attempt to take advantage of “new use cases enabled by crypto getting traction practically every week. Four days ago, Armstrong responded on Twitter to an employee petition calling for the removal of Coinbase execs, calling it “really dumb on multiple levels” and encouraging employees unhappy with the situation or proposed solutions to quit.
스카니아, 지역 장거리 전기 트럭 출시
AI요약
앨리스
2022.06.14
Swedish commercial vehicle maker Scania has debuted its regional long-haul electric truck that will be available in Europe as both a rigid truck and a tractor-trailer. Scania says that its 4×2, or single-axle, tractor with six batteries – 624 kWh of batteries installed – can expect to achieve up to 350 km in range, The truck will achieve full charge in less than 90 minutes – half the length of a driver’s mandated 45-minute rest period for every 4.5 hours of driving in Europe – at 375 kW.
앞으로 10년, '디지털 복제' 시대... 그리고 인공지능의 자기주도 학습
AI요약
앨리스
2022.06.14
Digital twins are an exact replica of something in the physical world. But with a unique mission - to help improve, or in some other way provide feedback to, the real-life version. Artificial intelligence and the internet of things have made it possible to build something digitally that is constantly learning from and helping improve the real counterpart.
애플 뮤직 및 아케이드 매출, 2025년까지 36% 증가 80억달러 돌파 전망
AI요약
앨리스
2022.06.14
Apple Music and Apple Arcade are expected to drive $8.2 billion in revenue by 2025. The two services are likely to have a combined subscriber base of about 180 million by 2025 – 110 million for music and 70 million for gaming. Apple does not disclose how much each service makes – or even how many subscribers they have – but in the last quarter, the company reported revenue of $19.82 billion.
테슬라, 캐나다와 멕시코에 새로운 전기차 공장 건설 검토
AI요약
앨리스
2022.06.14
Elon Musk says that Tesla’s factory might not necessarily be in the US as the automaker is also considering options in Canada and Mexico for a new North American plant. Last week, Tesla CEO Elon Musk held a company-wide meeting with employees. Electrek obtained a recording of the meeting, which included a Q&A with workers. During the Q&A, an employee asked Musk where Tesla’s next factory in the US is going to be located. Musk said that Tesla hasn’t decided yet, but he did specify that it might not be in the US:
야후, 제시카 알바 등 6인 신임 이사 선임
AI요약
앨리스
2022.06.14
Yahoo announced six new members of its board of directors today, about a year after the internet brand was acquired by private equity firm Apollo for $5 billion The new appointees include Jessica Alba, actress and founder of The Honest Company; Aryeh Bourkoff, founder and CEO of the independent global investment firm LionTree, an investor in Yahoo; Fouad ElNaggar, co-founder and CEO of Array and Sapho (acquired by Citrix); Michael Kives, founder and CEO of K5 Global, an incubator with investments in SpaceX, Coinbase, FTX and others; Cynthia Marshall, CEO of the Dallas Mavericks and 36-year veteran of AT&T; and Katie Stanton, founder and general partner at Moxxie
암호화폐 대부업체 블록파이도 임직원 20% 감원
AI요약
앨리스
2022.06.14
BlockFi is laying off "roughly 20%" of its staff. The company cited "market conditions that have had a negative impact on our growth rate" BlockFi said its team had grown to more than 850 people."Clients should not experience any material disruption to our platform, products or services," company said.
마이크로소프트, 액티비전 블리자드 노조 인정
AI요약
앨리스
2022.06.14
Microsoft says it will respect the rights of Activision Blizzard workers to join a union. The company has entered into a labor neutrality agreement with the Communications Workers of America. The agreement will take effect 60 days after Microsoft's acquisition of the video game giant is approved. Activision Blizzard announced Friday it was entering bargaining negotiations with a group of quality assurance testers.
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