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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
오라클, 예상 실적 상회... 시간외 급등
AI요약
버트
2022.06.14
Oracle shares rose almost 9% in extended trading on Monday. The database software company issued fiscal fourth-quarter results that exceeded analysts’ estimates. Revenue increased 5% from a year earlier, driven by growth in the company’s cloud infrastructure business.
메타, '호라이즌 월드' 음성 채팅 추가
AI요약
앨리스
2022.06.14
Meta's Horizon Worlds social network has voice chat enabled by default. The company is adding a new set of controls for voice chat that will be rolling out in the coming weeks. Voice chat is inexplicably still enabled bydefault but will soon come with some more granular options.
최악의 암호화폐 시장 침체에 크립토닷컴, 임직원 250명 감원
AI요약
앨리스
2022.06.14
Crypto.com's CEO said the exchange will lay off 260 workers, or 5% of its workforce. Other exchanges, including Gemini and Coinbase, have announced layoffs or plans to freeze hiring. A market slump has eaten into the trading fees that are an important source of revenue.
마이크로소프트 팀즈, AI 사용해 커뮤니케이션 음질 개선
AI요약
앨리스
2022.06.14
Microsoft has spent the past two years adding flashy new productivity features to Teams, and now the company is overhauling how the fundamentals work thanks to AI. We’ve all been on a call where someone has poor room acoustics making it hard to hear them, or seen two people try to talk at the same time creating an awkward “no, you go ahead” moment. Microsoft’s new AI-powered voice quality improvements should improve or even eliminate these day-to-day annoyances.
암호화폐 대출업체 셀시우스, ‘극단적인 시장 상황’으로 인출 중단
AI요약
앨리스
2022.06.13
Crypto lender Celsius said it is pausing all account withdrawals and transfers, citing “extreme market conditions.” The firm had more than $8 billion lent out to clients and almost $12 billion in assets under management as of May. Bitcoin and other tokens plunged, with the world’s biggest digital coin falling to lows not seen since December 2020.
아마존, '가상신발 신어보기' 출시...신발쇼핑과 AR 연동
AI요약
앨리스
2022.06.13
Amazon is using augmented reality to help customers visualize how their shoes look on their phones. The feature will be launched in the US and Canada, with the hope of helping brands to showcase products while informing customers' purchasing decisions, the company says. The new feature is available across hundreds of brands including Adidas, Adidas and Puma.
이더리움 개발팀, 난이도 폭탄 발동 재차 연기
AI요약
앨리스
2022.06.13
Delays the difficulty bomb by a further 500000 blocks, to the middle of August 2022. Starting with FORK_BLOCK_NUMBER the client will calculate the difficulty based on a fake block number suggesting to the client that the difficulty bomb is adjusting 11,200,000 blocks later than the actual block number.
애플, 네덜란드 데이트 앱에 '외부 결제' 허용... 분쟁 종료
AI요약
버트
2022.06.13
Dutch watchdog says Apple to offer other payment methods in dating apps. The Netherlands' antitrust watchdog on Saturday said Apple will allow different payment methods in Dutch dating applications, ending a dispute that resulted in the company being fined 50 million euros ($52.58 million). The Authority for Consumers and Markets (AMC) said in a statement that with this concession, Apple will meet the requirement that the regulator had set under the European Union and Dutch competition rules.
틱톡 모회사 바이트댄스, VR 사업 확장
AI요약
앨리스
2022.06.13
ByteDance, parent company of TikTok, is most likely preparing to enter the virtual reality space, reports say. Over 40 job listings have popped up for Pico, the Chinese VR headset maker ByteD Dance acquired last year. Most of the openings are in California and Washington, according to reports.
오버워치2 무료 플레이 출시
AI요약
버트
2022.06.13
Activision Blizzard announced Sunday that it will release Overwatch 2 on October 4th. The game will be free to play, unlike the original, which was a paid title. It will be released on PC, Xbox Series X / S, Xbox One, PS5, PS4, and Nintendo Switch.
테슬라 슈퍼차저 충전기 보급대수 3만5000대 돌파
AI요약
앨리스
2022.06.13
Tesla China has announced Tesla’s 35,000th Supercharger, a milestone for EV charging. The Supercharger opened in Wuhan, China, and Tesla China noted that Tesla owns the largest fast-charging network in the world. Tesla is continuing to expand its Supercharger network, which is a key advantage for the company in terms of profitability and EV charging accessibility for its customers. Though, eventually, Tesla plans to open its Supercharging network to non-Tesla EV owners, and it’s already started that in Europe.
구글 엔지니어, AI에 지각 있다고 주장한 후 휴직
AI요약
앨리스
2022.06.13
Google engineer Blake Lemoine claims one of its AI projects has achieved sentience. He was placed on paid administrative leave over breaching Google's confidentiality agreement. Google flatly denies Lemoine's argument, saying there is no evidence LaMDA is sentient. Lemoine admits his claims are based on his experience as a priest and not a scientist.
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