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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
잭 도시,비트코인으로 구동되는 '웹5 프로젝트' 개발 중
AI요약
앨리스
2022.06.13
Block Inc. is looking to bypass Web3 entirely and focus on a new Bitcoin-centric model for identity management. Block subsidiary TBD has announced plans to build a new decentralized web centered around Bitcoin (BTC), underscoring founder Jack Dorsey’s belief that the largest blockchain network will play a major role in the internet’s evolution. The new project, called “Web5,” represents the latest Bitcoin-centric endeavor to be pursued by Dorsey since stepping down as CEO of Twitter in November 2021.
애플, 자체 칩 출시로 PC 시장서 MS 위상 넘본다
AI요약
버트
2022.06.13
Apple is positioned to gain PC market share from Microsoft Windows after announcing MacBook laptops with the next-generation M2 chips. Adobe, Microsoft and other app developers have been making their software compatible with Apple silicon, giving companies more of an incentive to make the switch.
테슬라, 3:1 주식 분할 신청
AI요약
앨리스
2022.06.12
Tesla just filed its annual proxy statement with the SEC and revealed it plans a three-for-one stock split, and that board member Larry Ellison does not plan to stand for re-election. In the filing, the company wrote of the proposed stock split, “Our success depends on attracting and retaining excellent talent,” and that “highly competitive compensation packages,” offering every employee an option to receive equity, helped Tesla to do that. In its 2022 proxy filing, the electric vehicle and renewable energy business, also revealed that board member Larry Ellison currently owns 1.5% of Tesla shares.
美 NASA, '미확인 공중 현상' 연구 위해 UFO 연구팀 소집
AI요약
버트
2022.06.10
NASA has announced the formation of a study team dedicated to UFOs. The team will be led by astrophysicist David Spergel. The study will identify what UAP data already exists and develop methods to study the nature of UAPs for both scientific and aerospace defense reasons. NASA has already been up front about the fact that Uaps are likely not alien spacecraft.
인텔, 경기 불확실성 속 인플레 우려... 단기 지출 계획 재고
AI요약
버트
2022.06.10
Intel is adjusting some near-term spending plans, joining other tech companies in reassessing priorities amid global economic uncertainty. Intel said Wednesday that “prioritization in our spending will help us weather macroeconomic uncertainty, execute on our strategy and meet our commitments to customers, shareholders, and employees.” America’s largest chip maker by sales also said that it sees itself at the start of a long-term growth cycle for the semiconductor industry.
메타, 증강현실 헤드셋 첫 제품은 개발자 전용
AI요약
앨리스
2022.06.10
Meta has decided not to sell its first version of standalone augmented reality glasses, codenamed Orion. Instead, the company will distribute them to developers so they can build software experiences for the device and future versions. The company is also shelving plans to release a smartwatch with a detachable display and two cameras in favor of a design better suited to control the glasses.
전기차 제조사 폴스타, 허츠에 렌터카 6만5000대 납품 시작
AI요약
앨리스
2022.06.10
Polestar has delivered 65,000 Polestars to Hertz as part of a deal struck in April. The EV automaker says the deal is one of the largest single EV purchases in history. The deal is a dig at Tesla, which supposedly had a deal with Hertz last year for 100,000 Model 3s.
블룸버그 터미널, 50종목 암호화폐 데이터 제공 개시…가상자산 주류화?
AI요약
앨리스
2022.06.10
Bloomberg has been helping clients navigate the cryptocurrency space for almost a decade. Clients can now monitor intraday pricing for an expanded universe of cryptos, indices and futures contracts in real-time. Bloomberg has developed a rigorous vetting model, available to view on the Bloomberg Terminal, that takes into account institutional client base.
디즈니, TV콘텐츠 경영진 피터 라이스 해고
AI요약
버트
2022.06.10
Peter Rice was the chairman of general entertainment content at Disney. Rice was "an ill fit with Disney's corporate culture," sources told The New York Times. Rice joined Disney during the acquisition of 21st Century Fox’s television and film assets in 2019. He previously served as president of 21ST Century Fox and chairman and CEO of Fox Networks Group.
마스터카드, 웹3 및 NFT 대상 결제 서비스 지원
AI요약
앨리스
2022.06.10
Mastercard is working to make buying an NFT easier and safer for customers. Mastercard will allow people to use Mastercard cards to pay for NFT purchases on marketplaces. With 2.9 billion Mastercards worldwide, this could have big impact on NFT ecosystem.
마이크로소프트, 삼성 스마트 TV에 'Xbox Game Pass' 클라우드 스트리밍 도입
AI요약
앨리스
2022.06.10
Microsoft is releasing an Xbox app for smart TVs. The app will allow gamers to stream Xbox video games even if they don't own consoles. It's a bold bet for Microsoft, after Xbox's hardware revenue jumped 92% last year. Gaming is Microsoft's fourth-largest major product category.
미 도로교통안전국, 테슬라 '오토파일럿' 조사 확대… 리콜 가능성 제기
AI요약
앨리스
2022.06.10
he National Highway Traffic Safety Administration on Thursday said it was upgrading its probe into 830,000 Tesla vehicles with its advanced driver assistance system Autopilot, a required step before it could seek a recall. The auto safety agency in August opened a preliminary evaluation to assess the performance of the system in 765,000 vehicles after about a dozen crashes in which Tesla vehicles struck stopped emergency vehicles -- and said Thursday it had identified six additional crashes.
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