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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
쉴드 AI, 23억달러 가치 평가…군용 자율비행 시스템 개발 추진
AI요약
버트
2022.06.10
In the latest development, Shield AI -- which makes software and hardware for drones and other autonomous aircraft used by military and other government organizations -- has raised $165 million in funding, $90 million in Series E equity and $75 million in debt. The funding is coming in at a $2.3 billion valuation, Shield AI said. The company has been on a strong pace on that front: it follows on from a $210-$300 million Series D about ten months ago that valued the company at $1.25 billion. (It never confirmed the final amount, which was also a mix of equity and debt.)
바이든 행정부, 전기차 충전 표준안 제안
AI요약
앨리스
2022.06.10
The Biden administration this week proposed new standards for its program to build a national network of 500,000 electric vehicle charging stations by 2030. Officials said the proposal will help establish the groundwork for states to build charging station projects that are accessible to all drivers regardless of the location, EV brand or charging company. Earlier this year, the White House introduced a plan to allocate $5 billion to states to fund EV chargers during the next five years.
영국 국방부, 사상 최초 양자 컴퓨터 획득
AI요약
앨리스
2022.06.09
The Ministry of Defence (MoD) has acquired the government's first quantum computer. Quantum computers can make very complex calculations extremely quickly and their creators say they can solve the problems regular computers cannot. The MoD will work with British company Orca Computing to explore applications for quantum technology in defence.
이더리움, Merge '첫 드레스 리허설' 완료
AI요약
앨리스
2022.06.09
E-coin is preparing for its most significant overhaul since it was launched nearly a decade ago. The network is moving from a proof-of-work mining model to a proof of stake model. This requires users to leverage their existing cache of ether as a means to verify transactions and mint new tokens.
바이두 전기차 회사 지두, 첫 '로봇' 자동차 공개
AI요약
버트
2022.06.09
Baidu's electric vehicle arm Jidu Auto launches a "robot" concept car. The concept car is free of door handles and can be fully controlled via voice recognition. The company plans to mass produce the model, which would be 90% similar to the concept, in 2023.
마이크로소프트, 홀로렌즈 헤드셋 개발자 알렉스 킵먼 사임
AI요약
앨리스
2022.06.09
Alex Kipman led efforts to develop the HoloLens headset An executive at the core of Microsoft metaverse strategy is leaving the company. Alex Kipman, a technical fellow at Microsoft who led its augmented-reality headset project, is stepping down, Scott Guthrie, Microsoft’s cloud and artificial-intelligence group executive vice president, wrote in an internal email Tuesday viewed by The Wall Street Journal.
오토플라이트, 수직이착륙 에어택시 시험 비행 영상 공개
AI요약
앨리스
2022.06.09
AutoFlight has released video of its upgraded eVTOL air taxi Prosperity I undergoing a new battery of test flights. The company hopes to have the definitive design of the plane ready by the third quarter of this year. The air taxi could be in commercial service by 2026.
애플, 유럽서 2024년까지 USB-C 지원 아이폰 출시해야
AI요약
앨리스
2022.06.09
The EU agreed on legislation to require a universal charging port on all smartphones sold in the EU by fall 2024. Apple, which uses the lightning port on iPhones, has previously spoken against the legislation. Consumers can save up to 250 million euros a year from buying chargers under the law, according to the EU.
마이크로소프트, 러시아 사업 중단, 400명 정리해고
AI요약
앨리스
2022.06.09
Microsoft is laying off 400 employees in Russia. The company suspended new sales of products and services in Russia in March. Microsoft says it's working with impacted employees. Russia accounts for less than one percent of Microsoft’s revenue. The move comes more than three months after Russia invaded Ukraine.
애플, 할부 결제 서비스 '애플페이레이터' 본격 도입을 위한 자회사 설립
AI요약
앨리스
2022.06.09
Apple has established a subsidiary called Apple Financing to conduct credit checks and customer approvals. The new firm will operate separately from Apple, but it has obtained the necessary state licenses. Apple Pay Later will launch alongside iOS 16 later this year. The tech giant is also developing its own payment processing engine.
B2B 마케터가 메타버스를 활용할 수 있는 방법
AI요약
버트
2022.06.09
The B2B playbook will evolve to include some version of the same strategies as the consumer marketing playbook. The tech that will be the foundation of the metaverse – including immersive games, VR headsets, 3D meeting rooms and more – is already being used for business. As more employees, including key business contacts, began working remotely, there’s a wider audience that B 2B marketers can reach.
틱톡 아바타 도입, 스냅쳇 비트모지와 한판 승부
AI요약
앨리스
2022.06.09
TikTok has introduced Avatars, a new way for users to express themselves on the social media platform. The feature is rolling out globally to all TikTok users. Users will have the ability to recreate themselves in the digital space, similar to Snapchat's Bitmoji.
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