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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
"웹3으로 전환, 우려스럽다"
AI요약
버트
2022.06.08
The Web3 media companies are being transformed into the future of the internet and the global economy, but the question is why they are doing so. The pace of these pivots feels frenetic, and investors are worried that they will not be able to get into the new technology.
애플, 비밀번호 없앤다...'암호키' 활용
AI요약
버트
2022.06.08
The most popular passwords leaked in data breaches are 123456, 123456789, and 12345, and using these weak passwords leaves you vulnerable to all sorts of hacking. Apple announced on Tuesday that they will launch passwordless logins across Macs, iPhones, iPads and Apple TVs.
애플 카플레이 계기판까지 제어...애플카의 미래
AI요약
버트
2022.06.08
Apple unveiled a new version of its CarPlay software on Monday that aims to replace your car's interface with Apple's iOS operating system, allowing drivers to use Siri, Spotify and navigation. The new software also gives us a glimpse of what Apple is planning for an electric car, which could include a touchscreen in the car's center.
IBM도 러시아 사업 철수… 임직원 전체 해고 개시
AI요약
버트
2022.06.08
IBM suspended business operations in Russia back in March. The company will also terminate the employment of its Russia-based workforce. Russia accounted for roughly 0.5 percent of IBM’s total revenue last year, or $300 million out of its total revenue of $57.4 billion.
우버-웨이모, 장거리 자율주행 트럭 개발 맞손
AI요약
버트
2022.06.08
Uber and Waymo have signed a partnership to work on long-haul autonomous trucking. The companies will blend Waymo's self-driving tech with Uber Freight's network to help customers deploy autonomous trucks more efficiently. Waymo Via plans to earmark billions of miles of goods-only driverless delivery capacity for the Uber network. The two companies will trial the integration at the outset.
메타, 성장 추진 중... 인공지능 부문 개편
AI요약
버트
2022.06.08
Facebook is shifting its artificial-intelligence development out of central research labs. The move is aimed at accelerating the technology's adoption as it pushes for faster growth. The social media giant's parent company, Meta Platforms, announced the move last week. It breaks with recent practice, which concentrated AI research efforts in centralized hubs.
일론 머스크 "스타링크 사업 IPO 3~4년 후가 될 것"
AI요약
앨리스
2022.06.08
Elon Musk last week told SpaceX employees the company isn’t likely to take its Starlink satellite internet business public until 2025 or later, CNBC has learned. The latest timeline signals another IPO delay and comes despite repeated questions from a variety of investors over the years about owning a piece of SpaceX. Musk emphasized, as he has previously, that the Starlink business needs to be “in a smooth sailing situation” with “good predictability” before it goes public.
유럽연합, 애플 대상 충전기 공통 의무화 법안 통과
AI요약
버트
2022.06.08
EU lawmakers agree to a single mobile charging port for mobile phones, tablets and cameras. It could have a huge impact on Apple, as the company still uses its own Lightning connector. Apple has recently equipped iPads and MacBooks with USB-C ports. The legislation is designed to cut waste and make life easier for consumers.
미국 페이팔, 암호화폐 지갑 기능 확장
AI요약
앨리스
2022.06.08
Starting today, PayPal supports the native transfer of cryptocurrencies between PayPal and other wallets and exchanges. This feature has been consistently ranked by users as one of the most requested enhancements since we began offering the purchase of crypto on our platform. PayPal has also been granted a full Bitlicense by the New York Department of Financial Services.
유튜브 TV, 5.1 채널 오디오 추가... '구글 TV, 안드로이드 TV, Roku'에 적용
AI요약
앨리스
2022.06.08
YouTube TV is adding 5.1 surround sound to its streaming TV package. The feature is available on Google TV, Android TV, and Roku devices. It's not yet available on Fire TV, Apple TV, PlayStation, or Xbox. The company says it's working with partners to enable the feature.
장거리 드론 택시 볼로콥터, 첫 시험 비행 완료
AI요약
버트
2022.06.08
Volocopter's four-seat electric VTOL aircraft completed its first flight in May. The VoloConnect is expected to serve customers starting in 2026. The company is unique in having multiple air taxis conducting real-world flight tests. It is closer to actual commuter trips than competitors, many of whom have one model.
사이버 보안에서 변화를 이끌고 있는 10인의 여성
AI요약
앨리스
2022.06.08
Women in cybersecurity are attending the RSA Conference in San Francisco this week. There have been encouraging signs of women gaining influence, clout and investment funds. Women in Cybersecurity executive director: There has been some progress, but clearly not enough. Women interviewed by CRN praised organizers for selecting so many women to give keynote speeches and participate in panel discussions.
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