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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
GM 크루즈, 유료 로보택시 서비스 인증 받았다
AI요약
앨리스
2022.06.03
Cruise, the autonomous vehicle unit of General Motors, has finally been given the green light to start charging fares for its driverless robotaxi service in San Francisco. The California Public Utilities Commission (CPUC) voted Thursday to award Cruise with a driverless deployment permit, the final hurdle the company needed to jump to begin operating its autonomous ride-hail service commercially. Cruise will be operating its passenger service at a maximum speed of 30 miles per hour between the hours of 10 p.m. to 6 a.m. on select streets in San Francisco, adding another one and a half hours to its current service.
코인베이스, 고용 동결 등 긴축 경영 들어간다
AI요약
앨리스
2022.06.03
Two weeks after announcing that it was pausing hiring, Coinbase said it’s extending the freeze for the “foreseeable future.” Coinbase has lost more than 70% of its value this year as turmoil in the economy and a plunge in cryptocurrencies led to a decline in users. “We have decided to pause hiring for as long as this macro environment requires,” the company said.
미, NFT 내부자 거래 첫 소송...금융상품으로 인정하나
AI요약
버트
2022.06.03
The US Department of Justice has brought its first-ever charges on the insider trading of nonfungible tokens on June 1, signaling that the government is ready to treat NFTs as traditional financial products. The most popular forum to trade NFTs is OpenSea, with a 65% market share.
"미국 성인 중 12% 가상화폐 소유...대부분 투자 목적"
AI요약
앨리스
2022.06.03
The US Federal Reserve included questions about cryptocurrency in its annual economic well-being survey, showing a split in the roughly 12 per cent of US adults who say they own crypto. Those who invested in cryptocurrency are better off than those who spend or send it, suggesting that most crypto holders don’t use it as speculation.
삼성 갤럭시 Z 폴드4, 271g→254g 더 가벼워진다
AI요약
앨리스
2022.06.03
The Galaxy Z Fold 4 may well be lighter than its predecessor. This information was leaked via Twitter by user IceUniverse. In the original tweet, Ice Universe specified that the Galaxy Z foldable will weigh around 254 grams. Compared to the previous-generation Fold (which came in at about 271), this is a decrease of 17 grams.
"구글 픽셀워치, 배터리 수명 24시간에도 충분"
AI요약
앨리스
2022.06.03
device, however, the device will purportedly feature a 300mAh battery and Samsung’s last-gen wearable processor. The latest report claims that the watch will get around 24 hours of battery life on a single charge and that fast charging isn’t in the mix.
세릴 샌드버그에 이어 메타 AI 수장도 퇴사
AI요약
앨리스
2022.06.03
Jerome Pesenti, Meta’s VP of AI for the past four years, will leave later this month as the company closer integrates his AI teams across various product groups rather than have AI function as a centralized organization. AI is already used for everything from ordering what you see when you open Facebook and Instagram to the software powering the Oculus VR headset. The change is meant to “leverage the newest AI technology at scale” across the company.
지멘스 모빌리티, 이집트 2000km 고속철도 계약 체결
AI요약
앨리스
2022.06.03
Siemens Mobility and its consortium partners Orascom Construction and The Arab Contractors have signed a contract with the Egyptian National Authority for Tunnels (NAT), a governmental authority under the jurisdiction of the Ministry of Transport of Egypt. The deal will result in Egypt having the sixth largest high-speed rail system in the world.
마이크로소프트, 회계 4분기 매출 전망치 하향
AI요약
버트
2022.06.03
Microsoft Corp cut sales and earnings guidance for the current quarter, citing the impact of foreign exchange rates as the stronger U.S. dollar takes a toll. The software giant said in a securities filing Thursday that it now expects fiscal fourth-quarter sales of between $51.94 billion and $52.74 billion, down from its prior guidance of $52.4 billion to $53.2 billion. The quarter ends June 30.
애플 펜슬 지원하는 맥북 특허 공개
AI요약
앨리스
2022.06.03
According to Patently Apple, the Pencil can act as a mouse when lying in its retainer within the computer. There’s also a high-end lighting system built into said retainer where the Apple Pencil will replace the F-Key row. With this, the functional keys will appear illuminated on the Pencil. The patent shows a MacBook with an input tool (an Apple Pencil or similar device) that has a sensor just above the keyboard.
BMW 풀체인지 x1, 순수 전기차 ix1 출시 예정
AI요약
앨리스
2022.06.03
BMW has redesigned its X1 compact SUV and introduced an all-electric version. The iX1 xDrive30 is the company's latest EV option built on its fifth-generation eDrive platform. There are currently no plans to offer the iX 1 in the US.
"암호화폐 겨울 온다" 제미니 거래소, 인력 10% 감축
AI요약
앨리스
2022.06.03
Cameron and Tyler Winklevoss are laying off 10% of the workforce at Gemini, a first for the U.S.-based cryptocurrency exchange and custodian, announcing in a blog post that the industry is in a “contraction phase” known as “crypto winter,” which has been “further compounded by the current macroeconomic and geopolitical turmoil”
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