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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
엘살바도르 재무장관 “지금은 비트코인채를 발행할 타이밍이 아니다”
AI요약
버트
2022.06.03
El Salvador's leaders do not think it is the right time to launch its bitcoin bond, citing market conditions following the war between Russia and Ukraine. The $1 billion bond was supposed to launch between March 15 and March 20, but on March 22, Zelaya explained that the country was still waiting for the rightTime to launch them due to conditions including the war.
세릴 샌드버그, 지난 10년간 페이스북 주식 17억달러 매각
AI요약
앨리스
2022.06.03
Sheryl Sandberg leaves Meta after more than $1.7 billion of stock sales. Sandberg is one of the rare non-CEOs and non-founders to become a billionaire. Over the past decade, Sandberg has sold more than three-quarters of her shares through regularly scheduled share sale programs, according to research firms that track the sales.
수소를 휴대한다고? 도요타 '프로토타입 카트리지'
AI요약
버트
2022.06.03
Toyota is developing a portable hydrogen cartridge prototype. It would be able to be filled up at a facility, transported and returned. The cartridges would be relatively small at 16 inches long, 7 inches in diameter and about 11 pounds in weight. They could be useful for "mobility [i.e. hydrogen cars], household applications, and many future possibilities"
전 오픈씨 제품책임자 네이트 채스테인, NFT 내부자 거래 협의 체포
AI요약
버트
2022.06.02
Former OpenSea head of product Nate Chastain is charged with wire fraud and money laundering. He was accused of front-running purchases of NFT collections that he knew were about to be featured prominently on the startup's homepage. His actions were discovered by other NFT buyers who analyzed his transactions on the blockchain.
마이크로소프트, 600달러대 보급형 서피스 랩톱 고2 공개
AI요약
앨리스
2022.06.02
Microsoft has officially announced the Surface Laptop Go 2, which replaces the original model. The new model is currently available for preorder. It starts at $600 and comes in four different colors, including a new green-ish Sage option. The 12.4-inch, 1536-inch touchscreen remains the same, as does the laptop's size, weight, and port selection.
GM, 전기차 수요 급증에 쉐보레 볼트 가격 인하
AI요약
앨리스
2022.06.02
The 2023 Chevy Bolt EV and Bolt EUV will start at $26,595, down from the 2022 price of $32,495. The 2LT trim, which includes leather seats, HD surround vision, and lane-change alert, starts at $29,795. GM says it wants to send the message that “affordability has always been a priority for these vehicles”
미항공우주국(NASA), 차세대 우주복 개발 착수
AI요약
버트
2022.06.02
NASA's going to need new suits to accompany astronauts to the Moon for its Artemis I mission, and now we know who's going to be making them: Axiom Space and Collins Aerospace. The two companies will develop next-generation suits that'll be used both for spacewalks on the ISS, in addition to Moon exploration. NASA says it has defined the technical and safety standards around the new "xEMU" equipment (Exploration Extravehicular Mobility Unit) the new suits could be ready as soon 2025, following testing in either the ISS or a simulated environment.
애플, 현대 및 BYD 차량에 디지털 자동차 키 지원 추가 준비
AI요약
앨리스
2022.06.02
Apple is preparing to begin supporting digital car keys in the Wallet app for Hyundai and BYD. The feature allows users to lock, unlock, and start their vehicles using a pass stored in Wallet on the iPhone or Apple Watch. Apple has added entries for both Hyundai andBYD to its Apple Pay configuration file.
구글 TV 앱, iOS에서도 사용 가능
AI요약
앨리스
2022.06.02
The Google TV app will be available on iOS in 2020. It will replace the company's previous Google Play Movies and TV software. The app lets you use your smartphone as a remote for your Google TV or Android TV OS device. You can also use the app to aggregate content recommendations from streaming services.
메타 COO 셰릴 샌드버그 전격 사임
AI요약
버트
2022.06.02
Sheryl Sandberg is stepping down from her role as Chief Operating Officer at Meta, the company formerly known as Facebook. Sandberg joined Facebook in early 2008 as the No. 2 to Facebook CEO and co-founder Mark Zuckerberg. Javier Olivan, the company’s chief growth officer, will take over as COO this fall. Sandberg will continue to serve on Meta’s board of directors.
일론 머스크 "더이상 재택근무 없다. 사무실 복귀하라"
AI요약
앨리스
2022.06.02
Tesla CEO Elon Musk has taken a hardline stance against his employees working from home, In an email apparently sent to the company’s executive staff with the subject line “Remote work is no longer acceptable,” the CEO said employees must spend a minimum of 40 hours per week in the office, or else “depart Tesla.” He said this should be a “main Tesla office,” and not a “remote branch office.”
바이낸스, 약세장 돌파 카드로 5억달러 규모 웹3 투자 펀드 조성
AI요약
앨리스
2022.06.02
Binance Labs, the company’s venture arm, has raised $500 million for a fund dedicated to investing in Web3 start-ups. Web3 is a movement in tech that aims to create a new version of the internet based on blockchain technology. Bitcoin and other digital currencies have plunged sharply since reaching all-time highs in November.
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