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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
폭스콘, "중국 공장 봉쇄, 아이폰14 생산 영향 크지 않아"
AI요약
앨리스
2022.06.02
Last week, rumors about a possible iPhone 14 delay rumors gained traction due to several lockdowns in China in the past few weeks. While Foxconn was just 4% down in revenue in April compared to the previous month, iPhone assembler Pegatron and MacBook maker Quanta Computer saw revenues down 35% and 40%, respectively. While things look bright for Apple and Foxconn, the iPhone maker says it will continue to closely monitor the COVID-19 situation in China.
중국 규제 당국, 테라 붕괴 여파로 더 엄격한 규제 조치 시행
AI요약
앨리스
2022.05.31
The China state-owned media outlet, the Economic Daily, has signaled that the Chinese government may introduce even tighter regulations on cryptocurrencies and stablecoins due to the collapse of the Terra ecosystem. After banning crypto exchanges back in 2017, the Chinese government has been toughening its stance on crypto again since mid-2021. Multiple agencies warned of the risk of investing in crypto, and a major crackdown on mining within the country took place.
싱가포르, 바리스타에서 건설 현장까지 산업 로봇 확산
AI요약
버트
2022.05.31
After struggling to find staff during the pandemic, businesses in Singapore have increasingly turned to deploying robots to help carry out a range of tasks, from surveying construction sites to scanning library bookshelves.
글로벌 리포트: 전기차 확산에 뒤처지는 충전소
AI요약
앨리스
2022.05.31
U.S. efforts to build a national network of electric vehicle charging stations are moving slowly as states figure out how to fairly dole out public funding to kick-start a new service industry. As the Biden administration prepares to give states $7.5 billion for new charging stations, a similar recent effort suggests a difficult path is ahead. States received $424 million that could be used for charging stations as part of a $2.8 billion settlement by Volkswagen to resolve allegations that it cheated on diesel emissions tests. So far, more than four years later, they have spent about 48% of those charging dollars.
삼성전자 갤럭시 Z 폴드4 제품 사양 사전 유출
AI요약
버트
2022.05.31
100% accurate Galaxy Z Fold4 7.6" QXGA+ AMOLED, 120Hz 6.2" HD+ AMOLED, 120Hz Snapdragon 8+ Gen 1 12GB RAM 256/512GB storage
아이폰14에 5나노 공정 기반 A16 칩셋 들어간다
AI요약
버트
2022.05.31
Analyst Ming-Chi Kuo says the iPhone 14 Pro's "A16" chip may be a minor upgrade over the iPhone 13's A15 Bionic. He also says there are questions about the "M2" chip in the next-generation MacBook Air. The "true" M2 chip may not be released until 2023, according to Kuo.
中 선전시, 소비 촉진 위해 3000만 디지털위안 무상 에어드롭
AI요약
앨리스
2022.05.31
Shenzhen will airdrop 30 million digital Chinese yuan (e-CNY) to local residents in an attempt to revitalize consumer spending. The airdrops are a joint effort between the city of Shenzhen and Meituan Dianping, China's leading food delivery app.
프라다, 새로운 NFT 콜렉션 출시
AI요약
앨리스
2022.05.31
The Prada Timecapsule NFT Collection launches June 2. The limited edition items will be available for 24 hours only. The price won't be announced til the day of the drop but it will be in Fiat currency. The 100 gender-neutral shirts, designed in collaboration with artist Cassius Hirst, will come with a gifted NFT.
테슬라, 중국 도시봉쇄 완화 속 상하이 공장 가동율 70% 회복
AI요약
앨리스
2022.05.31
Tesla has restored weekly output at its Shanghai plant to nearly 70% of the level which it had operated at before the city’s COVID-19 lockdown. The U.S. automaker added a second shift of workers in the middle of last week and is expected to increase output further this week.
미국, 슈퍼컴퓨터 톱500서 일본 제치고 1위 탈환
AI요약
앨리스
2022.05.31
The United States is on top of the supercomputing world in the Top500 ranking of the most powerful systems. The Frontier system from Oak Ridge National Laboratory (ORNL) running on AMD EPYC CPUs took first place from last year's champ, Japan's ARM A64X Fugaku system. It's still in the integration and testing process at the ORNL in Tennessee, but will eventually be operated by the US Air Force and US Department of Energy.
'잔인한 5월', 테크기업 노동자 15,000명 이상 해고
AI요약
버트
2022.05.30
According to aggregator.fyi, more than 15,000 tech workers have lost their jobs this month, while Meta and Twitter have publicly announced hiring freezes, while Snap confirmed this week that it is slowing hiring as it misses revenue targets. A change in hiring cadence, along with the Great Resignation, could mean that headcount is net decreasing at the aforementioned companies, as people leave and companies are slow to refill empty positions.
스위스, '넷플릭스법' 통과..."수익 일부 역내 재투자"
AI요약
앨리스
2022.05.30
roposals to make global TV streaming services such as Netflix Inc, Amazon, and Disney invest some of their revenues generated in Switzerland into domestic film-making, the latest European country to introduce measures to support local TV and film production and boost locally-produced content.
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