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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
구찌, 로블록스에 당당히 입점한 최신 패션 브랜드... '구찌 타운' 오픈
AI요약
버트
2022.05.30
Gucci Town in Roblox is an interactive hub with mini-games, a virtual store, and even a cafe. The initiative comes on the heels of several other metaverse experiences from the brand, including a Gucci Garden which it launched last year. Users can play mini- games, go to a cafe, or purchase Gucci apparel from a virtual shop for their avatars.
리포트: 인공지능의 실제 비즈니스 영향
AI요약
앨리스
2022.05.30
The 22nd installment of the AI Index Report was released on Monday. The report measures the growing impact of AI in a number of ways, including private investment in AI. The goal of the report is to gather data about something you don't define. The first installment was published in 2017, but the report does not define what AI is.
디즈니 전 CEO 밥 아이거, 호주 디자인 회사에 투자
AI요약
버트
2022.05.30
Bob Iger has acquired a stake in Australian design company Canva. The former Disney CEO has also agreed to be an advisor to the closely held company. Canva raised money in September, valuing the company at $40 billion. The company has more than 75 million monthly users.
에픽게임즈, 반독점 소송에서 Mac 개방성 비판
AI요약
버트
2022.05.30
Epic Games is challenging Apple's position that third-party app stores would compromise the iPhone’s security, pointing to Apple's Mac as an example of how the process of “sideloading” apps doesn’t have to be the threat Apple describes.
소비자 권익 보호를 위한 메타버스 규제
AI요약
앨리스
2022.05.30
Metaverse is next on the internet, which utilises the open-source technical layer for building proprietary augmented spaces. Some of the critical security and safety concerns on metaverse are sexual harassment, discrimination, hate crimes, identity theft etc. While we have some legal frameworks to tackle concerns like sexual harassment and identity theft, it is unclear how they will apply to conduct and behaviour over metaverse.
올해 1분기 '직장 로봇' 주문 40% 증가... 현장 인력 대체 현실화
AI요약
버트
2022.05.30
Robots are turning up on more factory floors and assembly lines as companies struggle to hire enough workers to fill rising orders. Orders for workplace robots in the U.S. increased by a record 40% during the first quarter compared with the same period in 2021, according to the Association for Advancing Automation, the robotics industry’s trade group. Robot orders, worth $1.6 billion, climbed 22% in 2021, following years of stagnant or declining order volumes, the group said.
호황 누린 '테크 투자자' 얼마나 추락할 것인가?
AI요약
버트
2022.05.30
In recent years, venture capital funds have enjoyed a phenomenal run, recording an IRR of 30.5 per cent over three years. However, the gains were only on paper, which will become obvious when company valuations are marked down. This is the assessment of tech investors who have made an uncoordinated information campaign aimed at portfolio companies.
소니 '전기차에 진심'… 자동차 부문 진출 가속화
AI요약
앨리스
2022.05.30
The Japanese conglomerate flagged its intention to accelerate a push into the auto industry in 2020 when it unveiled a prototype EV called the Vision-S. This year, it has launched an EV division and announced a joint venture with Honda to make cars. Sony has now said it aims to provide the sensors crucial to EVs and autonomous vehicles, Sony expects to supply imaging sensors to 15 of the world’s top 20 global automakers by 2025, underscoring the company’s ambitions for electric vehicles and autonomous driving as it tries to diversify beyond mobile phones.
美 스타트업 투자자들 "호황기 끝났다. 침체기 대비해야"
AI요약
버트
2022.05.30
Prominent venture capital firms are telling their portfolio companies to start cutting costs and looking for ways to cushion their cash position. It’s a stark contrast to last year, when IPOs were raising record amounts of cash, valuations were sky high and venture firms’ wallets were wide open. Y Combinator said companies have to “understand that the poor public market performance of tech companies significantly impacts VC investing.”
일론 머스크 "테슬라 전기차, 스페이스X 상품 모두 도지코인 구매 가능"
AI요약
앨리스
2022.05.30
Just four months after electric vehicl manufacturer Tesla started accepting Dogecoin (DOGE) for merchandise purchases, Elon Musk announced his plan to extend the payment option for his space exploration company, SpaceX. Musk, CEO of SpaceX and Tesla, has been a staunch supporter of the DOGE ecosystem since 2019 and has since publicly revealed interest in accepting memecoin payments across his multibillion-dollar enterprises.
알리바바, 코로나 영향 성장 둔화... 1분기 3조원대 손실
AI요약
버트
2022.05.27
Alibaba BABA Group Holding Ltd. posted the slowest revenue growth for the second straight quarter. The Chinese e-commerce giant said challenges from Covid-19 outbreaks are severely cutting into its business across China. Alibaba said that since mid-March, it has seen broad impact from supply-chain and logistics disruptions.
포드, F-150 라이트닝 전기 픽업트럭 고객 인도 개시
AI요약
앨리스
2022.05.27
Ford has started delivering the F-150 Lightning electric pickup truck to retail and fleet customers. The electric pickup trucks are needed to accelerate EV adoption in the US, because of how big the pickup segment is in the country. This year, production is expected to be limited to about 40,000 units.
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