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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
중국 전기차 시장 4월 시장점유율 29%
AI요약
앨리스
2022.05.27
Despite the overall market being disrupted by Covid lockdowns, plugins scored over 260,000 registrations in April, up 61% year over year, with a 29% market share. Full electrics accounted for 22% of the country’s auto sales. This pulled the 2022 share to 22% (17% BEV).
구글 픽셀 폴더블폰, 2023년으로 출시 연기
AI요약
버트
2022.05.27
The Google foldable is expected to be released in 2023. This would be the second time the device has been delayed since last year. The Google Camera app included the detection flag "isPixel2022Foldable" alongside flags for other Pixel devices, but we didn't hear anything about a Pixel foldable.
애플, 매장 직원 급여 인상
AI요약
앨리스
2022.05.27
Apple plans to raise the starting pay of its hourly workers to at least $22 per hour, 45 percent higher than it was in 2018, also moving up some employees' annual reviews by several months to enact pay increases as soon as July. The company is facing more challenges than other big tech companies due to its efforts to get employees back into physical offices.
컴퓨터 칩 대표기업 브로드컴, 77조원에 VM웨어 인수 발표
AI요약
앨리스
2022.05.27
Broadcom will buyVMware in a cash-and-stock transaction valued at $61 billion. The deal would be one of the largest technology acquisitions of all time. Broadcom's purchase ofVMware will help the company diversify away from its core business of designing and selling semiconductors.
인스타그램, 일부 사용자 액세스 권한 오류
AI요약
버트
2022.05.27
Instagram is experiencing problems, according to reports from third-party web monitoring service Downdetector. Users are experiencing various issues with the service, including not being able to log back in after being logged out. Instagram is also facing intermittent international service outages.
로지텍 무선 기계식 키보드 'MX Mechanical Mini' 리뷰
AI요약
앨리스
2022.05.27
Logitech's new MX Mechanical keyboards are aggressively functional and well-thought-out. The $169.99 MX Mechanical and $149.99 MX Mechanical Mini keyboards are both wireless membrane keyboards. The Mini uses a 75-percent layout similar to what’s found on most laptops. The MX Mechanical is larger and uses a full-size keyboard layout that includes a numpad.
테더, 멕시코 페소 연동 스테이블코인 발행
AI요약
앨리스
2022.05.27
Tether has launched a new Mexican peso-pegged stablecoin, marking its entrance into Latin America. This is Tether's fourth fiat-pegging stablecoin after the US dollar- pegged USDT, Euro- pegging EURT, and the offshore Chinese Yuan-peamed CNHT.
일론 머스크, 트위터 9% 지분 취득 늑장 공시... '피소'
AI요약
버트
2022.05.27
Elon Musk is facing another lawsuit over his planned Twitter acquisition. Investors are suing him for allegedly manipulating stock prices ahead of the $44 billion purchase. They say he failed to disclose that he'd bought more than a 5 percent stake in Twitter by March 14th. The SEC is also investigating his disclosure timing.
바이낸스, 테라 2.0 블록체인 지원
AI요약
앨리스
2022.05.27
Binance will open trading for AKRO/BUSD, CVC/BUSD, DREP/BUSD, GAL/BRL, PUNDIX/BUSD, REI/BUSD, RUNE/TRY and STEEM/BUSD trading pairs at 2022-05-27 12:00 (UTC). Please note: BRL and TRY are fiat currencies and do not represent any other digital currencies. Risk warning: Cryptocurrency trading is subject to high market risk. Please make your trades cautiously. You are advised that Binance is not responsible for your trading losses.
위워크 창업자의 탄소배출권 거래 플랫폼 7000만 달러 투자 유치
AI요약
앨리스
2022.05.26
WeWork founder Adam Neumann launched a startup to sell carbon credits on the blockchain, Flowcarbon, which has raised $70 million...
엔비디아 실적 경고, 시간외거래 9% 폭락... "신규 고용 중단할 것"
AI요약
버트
2022.05.26
Nvidia beat analyst expectations for sales and earnings, but the stock dropped more than 10% in extended trading at one point. The chipmaker gave a light forecast for the current quarter. CEO Jensen Huang said that the company was facing a “challenging macro environment”
트위터 창업자 잭 도시, 트위터 이사회 퇴임
AI요약
앨리스
2022.05.26
Jack Dorsey has left Twitter's board of directors. The departure was planned. Dorsey played a key role in the sale of Twitter to Elon Musk. The sale was approved on April 25 by the company's board. The move means all of Twitter's founders have now severed official ties with the company.
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