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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
마이크로소프트, 메타와 AI 파트너십 확대
AI요약
앨리스
2022.05.26
Microsoft and Meta extend their AI partnership. Meta will use Microsoft's Azure cloud to accelerate its AI research and development. Microsoft also announced a new Arm-based dev kit running on the Qualcomm Snapdragon platform. Microsoft's OpenAI service is now available in preview for preview.
루시드 모터스, 배선 문제로 2022년형 '루시드 에어' 전기차 전량 리콜
AI요약
앨리스
2022.05.26
Lucid has issued a recall for the 2022 Air due to potential issues stemming from the car's wiring harness. Unsecured wires on 2022 Air vehicles could cause the car’s displays to turn off. This would present a hazard in violation of the Federal Motor Vehicle Safety Standards. The notice states that the potential number of affected vehicles is 1,117.
폭스바겐 CEO "2025년이면 전기차 시장서 테슬라 따라잡을 것" 자신
AI요약
앨리스
2022.05.26
Speaking to CNBC’s “Squawk Box Europe” at the World Economic Forum in Davos, Switzerland, on Tuesday, Herbert Diess said alleviating supply chain issues would likely help create some momentum for the German auto giant over the coming months. “Markets are always about the future,” Diess said when asked why investors valued Tesla at such a premium to other traditional carmakers. “We are still aiming at keeping up and probably overtaking by 2025 when it comes to sales,” Diess said.
일론 머스크, 440억달러 규모 트위터 인수 의향 재확인, 트위터 주가 급등
AI요약
앨리스
2022.05.26
Elon Musk noted that his personal financial commitment to the Twitter deal is now $33.5 billion. Musk reiterated his commitment to completing the $44 billion deal, and is working on additional financing. Shares of Twitter rose more than 5% after hours on the news, while Tesla shares dipped about 1%.
인공지능 칩 스타트업 시마(SiMa.ai), 3천만 달러 투자 확보
AI요약
앨리스
2022.05.26
SiMa.ai is developing a system-on-chip platform for AI applications. The company has raised $30 million in new funding. Si Ma.ai aims to work with companies developing driverless cars, robots, medical devices, drones and more. A recent ZDNet piece says the AI edge chip market is booming.
구글 폴더블폰 또다시 출시 연기
AI요약
버트
2022.05.26
Google's rumored folding phone has been delayed until next spring, according to reports. The company was originally expected to unveil the device in 2021, but that prediction has been pushed back to 2022. Sources say the phone's release date has been postponed because it isn't finished yet.
한국의 디지털뉴딜... '메타버스'에 투자하는 이유?
AI요약
버트
2022.05.26
South Korea is investing $200 million in its domestic " metaverse ecosystem" The goal is to turn the country into the fifth-largest metaverse market by number of users by 2026. The funding is part of an ambitious plan called the ‘Digital New Deal’
탈중앙화 거래소 유니스왑, 누적 거래량 1조달러 돌파
AI요약
앨리스
2022.05.25
Since its first iteration went live in 2018, Uniswap has seen over $1 trillion in crypto be traded on the decentralized exchange (DEX) protocol. The decentralized exchange hit this lifetime cumulative trading volume mark on Tuesday, according to an announcement on Twitter from Uniswap Labs. Uniswap has dominated the decentralized exchange market since last year, in terms of trade volume, according to data compiled by The Block Research.
마이크로소프트가 말하는 '산업 메타버스'
AI요약
앨리스
2022.05.25
Microsoft announces Kawasaki is a new customer for its "industrial metaverse" Microsoft's industrial metaverse uses augmented reality to help workers and managers build products faster and more efficiently. Kawasaki joins Heinz, Boeing and Boeing as manufacturing partners for the company's augmented reality headset.
스냅, 실적 경고... 43% 폭락
AI요약
버트
2022.05.25
Snap shares plunged more than 40% and sparked a sector-wide selloff on Tuesday after a profit warning from the Snapchat parent signaled tough times ahead for the once-booming digital ad industry.
암호화폐 거래소 코인베이스, 포춘500 기업 입성
AI요약
앨리스
2022.05.25
Coinbase Global is the first cryptocurrency company to make the Fortune 500. The San Francisco-based company went public in April 2021 through a direct listing. The company's 2021 revenue was $7.8 billion, just over the minimum $6.4 billion needed to make it on the list.
폴스타, 5분 충전으로 160km 주행 급속 충전 기술에 투자
AI요약
버트
2022.05.25
Polestar has announced its investment in Israeli battery manufacturer StoreDot. The company has developed a new type of battery that can be charged in just two minutes. It expects its batteries to deliver 160km of charge in five minutes by 2024, three minutes by 2028, and a mere two minutes by 2030.
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