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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
마이크로소프트, 윈도에 ARM 기반 AI 칩 지원 제공
AI요약
앨리스
2022.05.25
Microsoft is trying to bring new classes of applications to the PC. These will increasingly depend on artificial intelligence. Microsoft sees the evolution of apps as one where the cloud will interact with the local PC. The wild card will be the NPU, an AI coprocessor that has been ignored by X86 chipmakers.
'콜 오브 듀티: 모던 워페어 II', 10월 28일 출시
AI요약
버트
2022.05.25
Modern Warfare II will be released on October 28th. Activision Blizzard has released a teaser video for the game. It doesn't show any gameplay, but it shows artwork for some of the characters. The game will be the second in the Modern Warfare series. It's the most important Call of Duty title for Activision Blizzard in years.
월마트, 미국 내 6개주로 드론 배달 서비스 확대
AI요약
앨리스
2022.05.25
Walmart is expanding its drone delivery program across the US. The retailer plans to add 34 drone delivery sites to its DroneUp network by the end of the year. The program will offer a $4 delivery fee for groceries and household items. Walmart estimates it will have the capacity to deliver 1 million packages by air by 2022.
스텔란티스와 삼성 SDI, 미국 인디애나에 25억달러 규모 전기차 배터리 공장 건설
AI요약
앨리스
2022.05.25
Automaker Stellantis plans to invest more than $2.5 billion in partnership with Samsung SDI to build the automaker’s first U.S. electric vehicle battery manufacturing facility. The companies on Tuesday announced the new plant will be located in Kokomo, Indiana, where Stellantis already has a supplier base. The new facility is part of Stellantis’ goal to achieve annual sales of 5 million battery-electric vehicles by 2030.
스페이스X, 차량용 스타링크 위성 인터넷 서비스 출시
AI요약
앨리스
2022.05.25
Starlink has launched a new product meant specifically for RV dwellers and those who can't wait to get connected to the satellite internet service. While applying for a regular Starlink dish and service will put customers in a waitlist until 2023, Starlink for RVs is immediately available and will ship out to buyers right now. The downside? Network resources are always de-prioritized for it, and the service costs $135, which is $25 more than a regular Starlink connection.
닛산, 메타버스 상에서 새로운 소형 전기차 공개
AI요약
버트
2022.05.24
Nissan revealed its most affordable EV to date. The so-called Sakura is a cute electric minicar with a base price of just under $14,000 (2,333,100 yen). Destined for the Japanese market, where Kei city-driving cars are popular, the Sakura comes with some pretty top-notch features for its category. Powered by a 20kW lithium-ion battery, the EV has a top speed of 130km/h and enough juice for 180km of range — just 60km less than the Nissan Leaf.
액티비전 블리자드, '콜 오브 듀티' 개발 직원들 노조 설립 투표
AI요약
앨리스
2022.05.24
A small group of Activision Blizzard (ATVI.O) workers voted for unionizing at a studio that works on the popular "Call of Duty" franchise, the second victory in a push to organize the video gaming industry.
스냅, 채용 동결 및 수익 전망 하향 발표
AI요약
버트
2022.05.24
Snap CEO Evan Spiegel told employees Monday that the company would significantly slow hiring for the rest of the year after warning investors that its revenue wouldn’t grow as fast as expected. Spiegel wrote in a memo to employees obtained by The Verge. He went on to say that Snap expects to report revenue below the low-end of the guidance it gave investors for the current quarter. That news was also disclosed in a filing with the SEC that sent Snap’s stock price cratering to a low it hasn’t seen since mid-2020.
프랑스 은행 총재 "3년 안에 강력한 중앙은행 발행 디지털화폐 등장할 것"
AI요약
앨리스
2022.05.24
The Governor of the Bank of France François Villeroy de Galhau said that the world might see a strong central bank digital currency emerge in the next three years. Galhau was asked during a panel at the World Economic Forum in Davos on Monday whether in five years' time there would be "a central bank digital coin" being used on the daily basis (whether wholesale or retail) that would become "a superior system."
줌, 올 1분기 실적 상회, 엔데믹에 성장세는 둔화
AI요약
앨리스
2022.05.24
Zoom shares rose 16% in extended trading on Monday after the provider of video chat software reported better-than-expected first-quarter earnings and issued an upbeat forecast for the second period. Earnings: $1.03 per share, ex-items vs. 87 cents per share as expected by analysts, according to Refinitiv. Revenue: $1.07 billion vs $1.07 billion as expected by analysts, according to Refinitiv.
명품 브랜드 발렌시아가, 암호화폐 결제 지원
AI요약
앨리스
2022.05.24
Balenciaga revealed that it now is accepting payment in cryptocurrency. Given the plunge in their value over the last 10 days, one could argue the timing wasn’t ideal, but starting with the U.S., the brand will now accept crypto at its flagship stores, including on Madison Avenue in New York and Rodeo Drive in Beverly Hills, as well as on balenciaga.com. Other regions and e-commerce will follow, the company said.
인공지능 성공을 위한 3가지 열쇠
AI요약
버트
2022.05.24
AI is everywhere. Companies use it in myriad ways, and we all encounter it in some form every day. But are businesses wringing as much value out of AI as they could be? Some are. The most recent PwC AI Business Survey found that companies that stand out as leaders among those achieving AI results have one thing in common: Instead of focusing first on one goal, then moving to the next, they’re advancing with AI in three areas at once.
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