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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
에어비앤비, 중국 내 사업 폐쇄할 듯
AI요약
앨리스
2022.05.24
All mainland Chinese listings — homes and experiences — will be taken down by this summer, but Airbnb will continue to maintain an office in the country to focus on outbound travel. Airbnb formally launched its mainland China business in 2016 and has faced mounting competition from domestic players. Stays in China have accounted for approximately 1% of revenue for the last few years.
게임스톱, 자체 관리 암호화폐 지갑 출시
AI요약
앨리스
2022.05.24
Video game retailer GameStop announced on Monday that it has launched a crypto and non-fungible token (NFT) wallet, as it prepares for a push into the world of digital assets. The self-custodial ethereum wallet will allow gamers and others to store, send, receive and use cryptocurrencies and NFTs across decentralized apps without having to leave their web browsers.
P2E 블록체인 게임 중 '스테픈' 열풍
AI요약
앨리스
2022.05.23
StepN is becoming a household in the blockchain gaming world, with two to three millions of users now using the app each month. The market cap of the app is currently at $860million. The app is generating a net profit of $3 to 5 million a day and earning $100million a month.
샤오미, 라이카와 파트너십 공식 발표
AI요약
앨리스
2022.05.23
Xiaomi has confirmed its partnership with Leica to develop a flagship phone ahead of the July 2022 release. This is the German company's latest collaboration with Sharp, Huawei, and Panasonic. The company has not shared much information about the product, which is likely to be called
현대자동차, '자율주행·로봇' 등 미국에 50억 달러 추가 투자
AI요약
버트
2022.05.23
Hyundai Motor plans to invest $5 billion in the U.S. by 2025. The investment will be used to further develop mobility technologies. Those include robotics, advanced air mobility, and autonomous driving. The automaker is also building its first dedicated electric vehicle and battery manufacturing facility.
AMD·엔비디아·마이크로소프트, 'Computex 2022' 기조 연설 시청 방법
AI요약
앨리스
2022.05.23
Computex is just hours away and will feature keynotes from AMD, Nvidia, and Microsoft. Since Computex takes place in Taipei, Taiwan, the keynotes don't occur at the most convenient times. Microsoft and AMD’s keynotes will have you staying up into the wee hours of the morning tonight.
스토커 2 '코르노빌의 심장', 우크라이나 침공으로 스튜디오 강제 이전... 다시 개발 중
AI요약
버트
2022.05.23
GSC Game World put Stalker 2 on hold during Russia's invasion of Ukraine. The studio relocated its staff to Prague in March to help employees and families "survive" The game's subtitle now reads "Heart of Chornobyl" instead of "Chernobyl"
테슬라, 2024년 중반 운전자 없는 완전 자율주행 구현 가능
AI요약
앨리스
2022.05.23
Elon Musk was in Brazil on Friday to launch a program to connect Amazonian regions with SpaceX’s Starlink satellite-based internet. He reportedly talked about Tesla to local reporters. Musk said that Tesla will have self-driving cars without the need for people behind the wheel about a year from now – therefore, around May 2023. He has been wrong about this timeline before.
모토로라 폴더블폰 레이저3 출시 임박
AI요약
버트
2022.05.23
Motorola's general manager Shen Jin posted a photo on the Chinese social networking site Weibo. The poster mentions the Snapdragon 8 Plus Gen 1 and we also see a silhouette of a foldable phone. The Razr 3 is rumored to shed the big bezels and embrace a more Samsung Galaxy Z Flip 3-like design.
테라 붕괴 사태, 중앙화 거래소 기반 오히려 키우는 계기
AI요약
앨리스
2022.05.23
Terra collapse rocked the wider cryptocurrency ecosystem. TerraUSD, a stablecoin pegged to the dollar, collapsed last week. Centralized exchanges still have a major role to play in facilitating safer access to decentralized finance through advanced risk-mitigation systems. As more and more new people enter the exciting world offered by blockchain technology, we can provide guidance, expertise and risk-mitigations to help ensure that — at the end of the day — they stick around.
애플, 중국 외 '인도·동남아시아' 지역에서 생산 확대
AI요약
버트
2022.05.23
iPhone maker tells suppliers it wants to manufacture more in India and Southeast Asia Apple has told some of its contract manufacturers that it wants to boost production outside China, citing Beijing’s strict anti-Covid policy among other reasons, people involved in the discussions said. India and Vietnam, already sites for a small portion of Apple’s global production, are among the countries getting a closer look from the company as alternatives to China, the people said.
르노, 전기 수소 하이브리드 콘셉트카 공개, 최대 800km 주행
AI요약
앨리스
2022.05.22
The design for Renault’s Scenic Vision incorporates a hydrogen engine, electric motor, battery, fuel cell and a hydrogen tank. The 2.5 kilogram tank is located at the vehicle’s front. Renault says it will take around five minutes to fill. French carmaker says the Scenic Vision’s 40 kilowatt hour battery is recyclable and will be produced at a facility in France by 2024.
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