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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
권도형 테라폼랩스 대표 "한국에 납세 의무없다"
AI요약
버트
2022.05.22
Do Kwon, CEO of Terraform Labs, said today on Twitter that contrary to reports, his company has no tax liabilities in South Korea. Terraform Labs is the core development team working on the Terra blockchain whose native assets, LUNA and UST stablecoin, recently collapsed after a bank run that wiped out billions of dollars of value. A recent media report suggested that authorities in Korea were investigating Kwon and Terraform Labs in more than $78 million in unpaid corporate taxes.
라가르드 ECB 총재 "암호화폐 가치는 0, 디지털 유로화 지지"
AI요약
앨리스
2022.05.22
European Central Bank President Christine Lagarde said that while crypto assets have no value, she would “guarantee” a digital euro because the ECB would stand behind it, Politico reported today, citing an interview. Still, a digital euro would be different, Lagarde said. Lagarde also said that while she had never invested in crypto, her son had, according to the report.
美 암호화폐 거래소 FTX, 주식 거래 기능 출시로 영역 확장
AI요약
앨리스
2022.05.20
FTX is launching stock trading capabilities for its customers through its U.S. division. The company, helmed by billionaire Sam Bankman-Fried, says its launch will start in private beta mode for a select group of customers. The full rollout will begin in late 2022, FTX says.
캐나다, 화웨이·ZTE 금지 및 통신업체에 5G 및 4G 장비 철수 지시
AI요약
버트
2022.05.20
Canada has banned Huawei and ZTE from its telco networks. The move follows the steps of its Five Eyes partners Australia and the US. The government cited the interconnectedness of 5G networks as a reason for the ban. It also cited the threat of malicious actors exploiting 5G technology.
일론 머스크, 성추행 혐의 "사실 아니다" 부인
AI요약
앨리스
2022.05.20
SpaceX founder Elon Musk said in a tweet late Thursday that “wild accusations” against him are not true. He did not explain what those accusations were. SpaceX paid $250,000 in severance to a flight attendant to settle an allegation that the aerospace company’s founder Elon Musk engaged in sexual misconduct against her, Business Insider reported. Musk told Insider there was “a lot more to this story” as he asked the publication for more time to respond to the article’s claims, according to the outlet.
테슬라, 모하비 사막에 세계 최대 전기차 충전소 건설 중
AI요약
앨리스
2022.05.20
Tesla has started to build a new Supercharger station in the Mojave Desert between Los Angeles and Las Vegas. The station will likely become the largest in the world. The automaker is growing its Supercharging network at a 35% year-over-year pace.
틱톡, 게임산업 진출 시도, 베트남서 테스트 진행
AI요약
버트
2022.05.20
TikTok has been conducting tests so users can play games on its video-sharing app in Vietnam, part of plans for a major push into gaming, four people familiar with the matter said.
TSMC, 반도체 수급난 풀기 위해 싱가포르에 신규 공장 설립 검토
AI요약
버트
2022.05.20
According to The Wall Street Journal, TSMC, the world's largest independent foundry, is considering spending billions of dollars in order to build a new fabrication facility in Singapore. With the current chip shortage, TSMC needs to add production capacity to make sure that it can deliver enough cutting-edge chipsets to meet demand from its top customers including Apple, Qualcomm, and Mediatek.
일론 머스크, 스페이스X 직원 성추행 혐의로 기소
AI요약
앨리스
2022.05.20
A flight attendant for SpaceX said Elon Musk asked her to "do more" during a massage, documents show. The billionaire founder exposed his penis to her and offered to buy her a horse, according to claims in a declaration. After she reported the incident to SpaceX, Musk's company paid her $250,000 as part of a severance agreement.
잉그램 마이크로 CEO 폴 베이, '디지털 트윈' 플랫폼 출시로 확장된 파트너십 발표
AI요약
버트
2022.05.20
Ingram Micro CEO Paul Bay spoke to CRN during the company's Cloud Summit 2022 event in Miami Beach. Bay says the company is investing in resources to help partner business customers take advantage of the demand for digital transformation. Ingram Micro is investing to help partners reach a recurring revenue business model, reduce complexity, improve cloud security and gain training and certifications.
루시드 모터스, 미국 외 사우디아라비아 공장 건설 계획 박차
AI요약
앨리스
2022.05.20
The manufacturing facility will be able to produce 155,000 vehicles a year, and will initially serve the local market, the luxury car maker said in a press release. Including the 350,000 units a year that can be made in Lucid’s factory in Arizona, the company will be able to produce half a million cars a year by the middle of the decade, earlier than its previous target of 2030, said CEO Peter Rawlinson. Saudi Arabia’s minister of investment, Khalid al-Falih, said he expects more EV manufacturers to set up shop in the kingdom.
잭 도시의 '블록', 올 1분기 매출 13억달러, BTC 거래 수익은 4300만달러 달성
AI요약
버트
2022.05.20
Block, the pro-Bitcoin umbrella company, continues to grow in 2022. In the first quarter, gross profits were up 34% to $1.29 billion. Cash App's revenues were down by 51% year-on-year to $43 million. Square's revenues increased by 41% to reach $661 million.
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