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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
G7 재무당국, 금융안정위원회에 암호화폐 규제 강화 촉구
AI요약
앨리스
2022.05.20
The G7 urges the Financial Stability Board to speed up crypto-asset regulation. The turmoil referred to was the de-pegging of the TerraUSD (UST) stablecoin that began May 8. There were warning signs that the G7 ministers would be addressing the problem at their meeting.
테슬라, 새로운 자율주행(FSD) 베타 v10 버전 업데이트 출시
AI요약
앨리스
2022.05.20
Tesla has been frequently releasing new software updates to the FSD Beta program and adding more owners to it. Today, Tesla has started using a new FSD beta software update (2022.12.3.10), and according to the release notes, it is one of the most extensive updates to date. The release notes also mentioned many more improvements – several of them related to the level of confidence in which the system takes action, which has been a source of frustration for using FSD Beta in the past.
보잉, 유인 우주왕복선 '스타라이너' 두번째 시험비행...스페이스X에 도전
AI요약
버트
2022.05.19
Boeing is trying to make a flawless test flight for its Starliner spacecraft. The spacecraft's development has been plagued by errors, delays, and failures, including a botched test flight and software issues. The company is still struggling to get through a test flight to get a flawless performance.
혼다, 미국향 전기 SUV 프롤로그 공개
AI요약
앨리스
2022.05.19
Honda released a teaser image of its upcoming 2024 Prologue electric SUV. The Prologue will be the company's first battery-electric vehicle to be sold in the US. Honda plans to sell 60,000 Prologue SUVs in the U.S. in 2024, 70,000 in 2025, and 300,000 by 2026. Honda also plans to roll out 30 hybrid, battery- electric, and fuel-cell vehicles by 2030.
애플 베트남 공장 늘리나…베트남 총리, 팀 쿡 CEO 만나
AI요약
앨리스
2022.05.19
The Prime Minister of Vietnam, Pham Minh Chinh, met with Tim Cook at Apple Park. Chinh is on a visit to the United States to meet with other tech giants. He hopes to create a market-based environment to help US firms progress in Vietnam.
테슬라, S&P500 ESG지수서 제외
AI요약
앨리스
2022.05.19
Tesla was booted from the S&P 500's ESG Index. The index uses environmental, social and governance data to rank and recommend companies to investors. Tesla's lack of a low-carbon strategy and lack of "codes of business conduct" were cited as reasons. Apple, Microsoft, Amazon and Exxon Mobil were still included on the list.
소니, '크로스 플랫폼' 추진으로 메타버스 혁명 준비
AI요약
버트
2022.05.19
Japanese conglomerate Sony Group Corp (6758.T) said it is well-positioned to play a leading role in the metaverse, or immersive virtual worlds, which commentators speculate will massively disrupt industries and establish new powerhouses.
중국 암호화폐 규제에도 채굴 산업 부활 신호
AI요약
앨리스
2022.05.19
China’s share of global bitcoin mining capacity plummeted to zero in July after authorities launched a fresh crackdown on cryptocurrencies. But several underground mining operations have since emerged in the country, with miners taking care to work around Beijing’s ban. New research from the Cambridge Centre for Alternative Finance shows that Chinese bitcoin mining activity has quickly rebounded.
구글 러시아 지사, 파산신청... "계좌 압류돼 사업 불가능"
AI요약
버트
2022.05.19
Google's Moscow-based subsidiary plans to file for bankruptcy, a company spokesperson says. The tech giant has also moved most of its employees out of the country, the company confirmed. The move is the latest development in a tumultuous back-and-forth between the Silicon Valley tech giant and the Russian government.
밥 아이거 전 디즈니 CEO, 150억달러 평가 배달 스타트업 고퍼프에 투자
AI요약
앨리스
2022.05.19
Delivery start-up Gopuff announced Wednesday that it’s bringing on former Disney CEO Bob Iger as an investor and advisor to the $15 billion company. “I believe consumer commerce will be very different in the near future and Gopuff is building the platform to power it,” Iger said in a statement. The terms of Iger’s investment into Gopuff were not disclosed.
아마존 60달러짜리 보급형 파이어 7 태블릿 발표
AI요약
버트
2022.05.19
Amazon announced the latest version of its Fire 7 tablet on Wednesday. At $59.99, the tablet is slightly more expensive than its predecessor, but the company is promising longer battery life. The new Fire 7 is available for preorder starting Wednesday and will begin shipping June 29.
이더리움 지분 증명 전환 위한 Ropsten 테스트넷, 오는 6월 8일 병합 예정
AI요약
앨리스
2022.05.19
Ropsten, the main public testnet for the Bitcoin network, will undergo "the merge" next month. The merge is the final step before the main network can switch to a proof-of-stake consensus chain. The first part of the merge will take place on May 30, while the merge is estimated to take place June 8.
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