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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
'테라 생태계 복원 계획' 투표 진행 중… 찬성표 85%
AI요약
앨리스
2022.05.19
More than 85 million votes have been cast in favor of forking the Terra network. The proposal needs 188 million votes in favor to pass before the window closes on May 25. The governance proposal would create a new chain named Terra not linked to UST, using the token LUNA.
넷플릭스, 성장 둔화와 가입자 손실로 전 부문 150명 감원
AI요약
앨리스
2022.05.18
Netflix is laying off "around 150" people, mostly in the United States, the company said on Tuesday. The reason for the layoffs, Netflix said, is "slowing revenue growth." In April, Netflix reported that it lost subscribers for the first time in over a decade.
제프 베조스 이어 일론 머스크도 바이든 행정부 비판…빅테크 반발?
AI요약
앨리스
2022.05.18
Tesla CEO Elon Musk blasted Joe Biden on Monday, saying the president is someone who just reads off a teleprompter and that his administration has failed to get much done. “It’s hard to tell what Biden is doing to be totally frank,” Musk said on a podcast recorded during the All-In Summit. Musk, who says he has overwhelmingly voted for Democrats, has repeatedly criticized the president.
테슬라 두번째 'AI 데이' 행사 오는 8월 19일 개최
AI요약
앨리스
2022.05.18
Over the last few years, Tesla has started to hold somewhat regular annual events with specific subjects at the center of the presentation – not unlike Apple with its annual “Apple Worldwide Developers Conference” and regular fall event. It started with the “Tesla Battery Day” in 2020 when the automaker unveiled its new 4680 battery cell and plans to produce its own battery cells for the first time. The automaker also unveiled its Dojo supercomputer and “Tesla Bot” humanoid robot – now known as Tesla Optimus – at the event.
콘티 랜섬웨어 그룹, 계속되는 사이버 공격으로 코스타리카 정부 축출 위협
AI요약
버트
2022.05.18
Last week, Costa Rica declared a state of emergency following a massive Conti ransomware attack on its government. Now, Conti has boosted its threat, saying its aim is nothing less than to overthrow the government, The Associated Press has reported. "We have our insiders in your government," the group said. "We are also working on gaining access to your other systems, you have no other options but to pay us."
AMD·퀄컴, Wi-Fi 툴로 'Intel vPro' 아성에 도전
AI요약
앨리스
2022.05.18
Rival chipmakers Qualcomm and AMD have joined forces to optimize Qualcomm’s FastConnect connectivity system – a move that will boost remote management capabilities and Wi-Fi performance for business laptops with Ryzen PRO 6000 chips. The companies say multiple Wi-Fi bands outperform traditional band connections for improved video conferencing and more. With a 6 GHZ band, next-gen business laptop users can take full advantage of bandwidth and speed improvements.
인공지능, 인더스트리 4.0에 인지 지능을 향상시키는 방법
AI요약
앨리스
2022.05.18
Over the past few years, smart manufacturing initiatives such as digital twins and the internet of things (IoT) has caused Industry 4.0 – the trend toward digital transformation in manufacturing and industrial sectors – to explode. However, robots and drones tasked with visually inspecting machines haven’t yet seen the same growth. That is set to change in a big way, Bill Ray, vice president and analyst, emerging technologies and trends at Gartner, told VentureBeat. The robots, drones and cameras that inspect machines to perform predictive maintenance and relay analog information to operations staff can now function autonomously. Even better – the longer they’re at their jobs, the better they do.
테라폼랩스 법무팀, UST 붕괴 후 회사 떠나
AI요약
버트
2022.05.18
The ongoing saga with Terraform Labs, the blockchain developer behind Terra (LUNA), took a turn following a supposed change in employment status for many on the firm’s legal team. According to their LinkedIn profiles, Terraform Labs general counsel Marc Goldich, chief litigation and regulatory counsel Noah Axler and chief corporate counsel Lawrence Florio have all stopped working for the blockchain firm as of May 2022. Goldich started at Terraform Labs in August 2021 while Axler and Florio joined in January 2022.
암호화폐 하락장에 NFT 시장도 덩달아 타격
AI요약
앨리스
2022.05.18
Week after week, most blue-chip tier NFTs maintained their position in the top 10 in total sales volume despite some floor prices dropping nearly 25% in the last seven days. BAYC has since recovered from a dip in floor price after the Otherdeed launch and has seen a minimal 3% decrease in the last seven days. MAYC has seen nearly a 13% decrease in floor price in the last seven days.
10년 후 리비안은 어디에 있을까?
AI요약
버트
2022.05.18
The demand for electric vehicles (EVs) is clearly rising steeply. In 2021, all the net growth in global car sales came from EVs. While the growth of EVs in the coming years is undisputed, which players will emerge as winner isn't as clear. As the industry is still evolving, investors looking to start a position should look at a company's long-term prospects and be ready to stomach short-term volatility.
메타버스란 무엇이며 우리는 어디서부터 시작해야 할까?
AI요약
앨리스
2022.05.18
In 1994, Katie Couric asked live on the Today show, “What is the internet?” The answer to this question proved to be a pivotal turning point in how we learn, work, play and connect. Flash forward to 2022, and a new iteration of the web has left businesses asking: “What is the metaverse?” Albert Einstein said, “If you can’t explain it to a 6-year-old, you don’t understand it yourself.” Everyone is throwing around the words "metaverse" and "Web3," but what are they exactly?
테슬라, 연내 자율주행(FSD) 베타 사용자 100만명 목표
AI요약
앨리스
2022.05.18
Elon Musk’s claim that Tesla will have “1 million robotaxis by end of the year” has now become “1 million people in Full Self-Driving (FSD) Beta. The biggest claim has been that “Tesla will have 1 million robotaxis on the road by the end of the year. Instead of “1 million robotaxis” on the road, now, the CEO is talking about Tesla having 1 million people in its FSD Beta program.
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