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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
아이팟은 단종됐지만 팟캐스트는 '인기'
AI요약
버트
2022.05.16
While Apple discontinued the last iPod model, the “pod” lives on in the digital audio medium we all love and...
러시아 침공으로 강화된 미-EU 기술위원회의 역할
AI요약
버트
2022.05.16
A new forum for the U.S. and European Union to settle differences on trade and technology policy has taken on added significance following Russia’s invasion of Ukraine, with supporters positioning it as a model for broader cooperation among free-market democracies. The U.S.-EU Trade and Technology Council had its first meeting in Pittsburgh last fall, which participants said helped forge ties that proved critical when the two economies joined forces to impose sanctions on Russia following its Feb. 24 assault on Ukraine.
일론 머스크, "트위터 법률팀이 비밀유지각서 위반했다"
AI요약
앨리스
2022.05.16
Elon Musk on Saturday tweeted that Twitter Inc's (TWTR.N) legal team accused him of violating a nondisclosure agreement by revealing that the sample size for the social media platform's checks on automated users was 100.
아마존 제프 베이조스, 바이든 정부 인플레이션 정책 강력 비난
AI요약
버트
2022.05.16
Amazon founder Jeff Bezos tweeted that inflation is a regressive tax that hurts the least affluent. He was responding to President Joe Biden's tweet that said the U.S. is on track to see its largest yearly deficit decline ever. On Friday, Bezos criticized Biden for saying taxing wealthy corporations can help lower inflation.
포드, 리비안 주식 700만주 추가 매각... 주가 급락할 듯
AI요약
앨리스
2022.05.16
Ford has sold another 7 million Rivian shares worth $188.42 million. This comes just days after the Blue Oval sold $214 million worth of stock. Ford has suffered a $5.4 billion mark-to-market loss on its Rivian investment. Rivian is continuing to have supply chain issues, with the firm drastically cutting down on its production target for 2022.
2022년, 현재까지 가장 수요가 많은 IT 기술 일자리 10개
AI요약
버트
2022.05.16
Job postings for technology occupations surpassed 443,000 in April. Tech companies are fighting the Great Resignation by getting creative with workplace culture and benefits. The 1.6 million jobs posted this year is up 40 percent over the same period in 2021. Here are 10 of the most in demand IT jobs in 2022, ranked by the number of job postings.
말레이시아, 테슬라 전기차 공장 유치 희망
AI요약
앨리스
2022.05.16
Malaysian Prime Minister Ismail Sabri Yaakob wants Tesla to open a plant in Malaysia, inviting several Fortune 500 companies, especially Tesla, to invest in his nation, saying that he has asked the US-ABC to play a larger role in attracting investments to Malaysia.
넷플릭스, 라이브 스트리밍 서비스 검토 중
AI요약
앨리스
2022.05.16
According to a report from Deadline, Netflix is working on a livestreaming option for stand-up specials and other live content, opening up the possibility for Netflix to air live reunions, as well as enable live voting for competition shows. This year, Netflix held its first-ever live and in-person comedy festival, the Netflix Is a Joke Fest, which featured over 130 comedians.
테라, 바이낸스 상폐 후 대부분 현물 쌍에서 UST·루나 거래 중단
AI요약
앨리스
2022.05.13
Binance has suspended trading of Terraform Labs' Terra (Luna) and TerraUSD (UST) tokens. The tokens lost nearly 100% of their value in a span of days. The move follows the exchange pulling support for trading of futures contracts for the Luna token earlier on Thursday.
코인베이스 CEO "보안 걱정 덜려면 하드웨어 지갑 쓰세요"
AI요약
앨리스
2022.05.13
Many are calling for Coinbase users to move crypto to hardware wallets, or physical storage devices. Coinbase disclosed Tuesday that it could absorb users' crypto in the unlikely event of bankruptcy. Experts say the wallets, which resemble USB drives, are like "putting something in Fort Knox."
트위터 CEO 주도로 경영진 정리해고 및 고용 동결 들어가
AI요약
앨리스
2022.05.13
Kayvon Beykpour, Bruce Falck and Jay Sullivan have been fired from Twitter. CEO Parag Agrawal responded to both tweets, thanking them for their work. He also announced that Twitter is pausing hiring and backfills, except for business critical roles.
영국 로열메일, 우편 배송에 드론 50대 투입
AI요약
앨리스
2022.05.13
The UK's Royal Mail wants to set up 50 drones to make deliveries to remote communities over the next three years. The plan would see the service secure up to 200 of the autonomous devices from Windracers. The first communities to benefit would be the Isles of Scilly, Shetland, Orkney, and the Hebrides.
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