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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
"테라의 붕괴는 피할 수 없었다"
AI요약
버트
2022.05.13
A handful of small-time but remarkably discerning retail cryptocurrency investors predicted that terra and luna would crash, scoffing at terra,...
바이낸스, 루나 가격 0.005달러 아래로 추락, 상장 폐지 예고
AI요약
버트
2022.05.13
Binance announced on Thursday that it will be delisting its Tether-margined Terra futures contracts following a more than 99% drop in price, intending to delist the pair if the price goes under 0.005 USDT. The announcement follows the exchange changing the leverage and margin tiers for LUNA-tied contracts, with the maximum leverage set at eight times for positions under 50,000.
미국 상원, 제롬 파월 연준 의장 임기 4년 연장 확정
AI요약
앨리스
2022.05.13
The U.S. Senate confirmed Jerome Powell as the chair of the board of governors of the Federal Reserve System until 2026. He was one of four Fed nominees awaiting a full Senate vote following weeks of delays due, in part to partisan obstructionism, as he held a position from February 2018 until February 2022.
마이크로스트레티지, 암호화폐 하락장에 투자 손실 3억3000만달러 넘어
AI요약
앨리스
2022.05.13
MicroStrategy's massive bet on bitcoin is in the red after the cryptocurrency's price fell below the software company's average purchase price of $30,700. The current bitcoin price is around $28,200, which translates to a paper loss of $330 million, although MicroStr Strategy hasn't realized the loss by selling any bitcoin.
리비안, 올 1분기 15억달러 손실, 전가차 생산량은 2553대 그쳐
AI요약
앨리스
2022.05.12
Rivian posted its Q1 2022 results and shareholder letter after market close showing $95 million in revenue and a loss of $1.593 billion for the quarter ($1.77 per share), ending the quarter with nearly $17 billion in cash, largely from its massive IPO late last year. Rivian announced it had produced 2,553 vehicles in Q1 of this year and delivered 1,227 of them. The company built 1,015 trucks in 2021, which means a total of 3,568 vehicles produced as of the end of Q1.
독일 재무부, 최초 암호화폐 소득세 가이드라인 발행
AI요약
앨리스
2022.05.12
Germany's federal finance ministry issued the country’s first guidance on the income tax treatment of cryptocurrencies, as well as other blockchain-based tokens, covering various aspects of crypto-related issues. Most important, the sale of acquired cryptocurrencies like Bitcoin or ETH is now tax-free for individuals after one year of owning the assets.
테슬라, 파나소닉에 4680 배터리 개발 가속화 요청
AI요약
앨리스
2022.05.12
Tesla has asked Panasonic to speed up development of its 4680 battery cell. The new tab-less battery cell is going to power its next-gen electric vehicles. The Japanese manufacturer is reportedly still looking for a location for a US factory to produce the cells.
현대차, 미국 전기차 공장 건설 계획 확정
AI요약
앨리스
2022.05.12
Hyundai confirms plans for a new electric car factory in the US, but it’s not clear where yet. The Korean automaker has started production of electric vehicles in the U.S. starting with the Genesis GV70 EV at its factory in Alabama, but Hyundai also announced $7.4 billion investments in the the US.
우크라이나 침공, 여전히 계속되고 있는 사이버 전쟁
AI요약
앨리스
2022.05.12
Russia shouldn't be underestimated, says Rob Joyce, director of cyber-security at the National Security Agency. Russia has been more aggressive than first thought in its cyber-attack on Ukraine, he says. Russia deployed eight or nine different viruses to wipe computer systems, he adds.
테라 붕괴로 UST 관련 디파이 프로토콜 손실 80% 이상
AI요약
앨리스
2022.05.12
The knock-on effect of Terra's collapse of Terra and TerraUSD have spread across the cryptocurrency market as projects with any kind of association with the DeFi ecosystem have seen their prices hammered as the forced selling of Bitcoin holdings backing a portion of UST also influenced BTC's drop to $29,000.
메타, 모바일 인프라 프로그램(Evenstar)을 위해 AMD와 협력
AI요약
버트
2022.05.12
Facebook parent company Meta Platforms and chip maker AMD are partnering for a mobile internet infrastructure program. The program, called Evenstar, will bring base station costs down to make broadband more accessible around the world. The Evenstar program will be launched by Meta in early 2020.
구글 픽셀 워치, 올 가을 출시 확정
AI요약
앨리스
2022.05.12
Google has confirmed the existence of its much-leaked Pixel Watch. The company showed off pictures of the device at its I/O conference today. The watch will run Google's Wear OS 3, which includes offline Maps and fitness tracking. It will launch in the fall with the Google Pixel 7 and 7 Pro.
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