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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
구글, 개인 정보 보호 기능 강화된 OS 안드로이드 13 공개
AI요약
버트
2022.05.12
Google is releasing the second public beta of Android 13 today. The beta comes with a number of new features and user controls, along with updates to privacy and security. Google says it’s giving users more control over what personal information they share. The company is also reducing the number of apps that require your location.
스테이블코인 루나 '폭락'
AI요약
버트
2022.05.12
Terra's LUNA, the currency that backs its dollar-pegged stablecoin UST, has slid beneath a dollar at the time of writing, losing 32% of its value in the space of an hour. The news comes while Terra’s other flagship coin, UST is trading under $0.40.
애플, 다시 3월 최저점 아래로... 시총 1위 뺏겼다
AI요약
앨리스
2022.05.12
Apple shares fell 3.6% Wednesday, enough to pace the Dow Jones Industrial Average's decliners. The tech-heavy Nasdaq Composite sank 2.0% and the Dow fell 124 points. The drop takes the stock below the March 14 closing low of $150.
미 인플레이션 둔화 조짐... 비트코인 3만달러 봉괴
AI요약
버트
2022.05.12
Bitcoin drops below $30,000 for the second time this week. New inflation data spooked investors, leading them to exit risk assets including crypto. Analysts have called $30k a key level for the largest cryptocurrency by market cap. This time last week bitcoin hit a recent high of $40,000.
소프트뱅크 '비전펀드', 역대 최대손실 전망
AI요약
앨리스
2022.05.11
Five years after its kickoff, SoftBank ’s $100 billion Vision Fund is being battered by the tech selloff, making for an embarrassing performance that lags behind the overall stock market since its launch. Started with a goal of funding a whole generation of future tech giants, the fund raised roughly 30 times more cash than the next largest venture-capital fund at the time.
코인베이스, 1년 전보다 27% 수익 감소... 주가는 폭락
AI요약
버트
2022.05.11
Shares fell more than 15% in after-hours trading, building on a drop of 12.6% during regular trading hours. The stock has lost more than 70% of its value since late March. The company's revenue fell 27% from a year ago, and it reported a net loss of $430 million.
일론 머스크, "트럼프 트위터 계정 영구 정지 풀겠다"
AI요약
앨리스
2022.05.11
Elon Musk says he will reverse Twitter's ban on former U.S. President Donald Trump when he buys the social media platform. Musk, the world's richest person, has inked a $44 billion deal to buy Twitter Inc. The question of reinstating Trump has been seen as a litmus test of how far Musk will go in making changes.
애플 아이팟 터치, 21년 만에 단종
AI요약
버트
2022.05.11
Apple is discontinuing the iPod Touch, the last remaining model in its lineup of portable music players. The company says that it will sell the current Touch “while supplies last” While Apple may be done with making dedicated music players, the company says ‘the spirit of iPod lives on’
메타버스 거품론 확산하나… 로블록스 1분기 실적 저조
AI요약
앨리스
2022.05.11
Roblox reported fewer users in the quarter than analysts had expected, and bookings dropped from a year earlier. The company, which generates revenue from purchases of its Robux virtual currency, has suffered along with the rest of the tech industry this year. Earnings: Loss of 27 cents, vs. loss of 21 cents as expected by analysts, according to Refinitiv. Revenue: $631.2 million, vs. $645 million as expected by analysts, according to Refinitiv.
상하이 기가 팩토리, 부품 부족·코로나19 봉쇄로 테슬라 전기차 생산 지연
AI요약
버트
2022.05.11
Tesla reduced vehicle production at its Shanghai factory this week due to parts shortages caused, in some measure, by a supplier’s Covid lockdown nearby. According to research by JL Warren Capital, Tesla specifically stopped production lines for its crossover electric vehicle, the Model Y, at its Shanghai Gigafactory. During an interview with Financial Times on Tuesday, Tesla CEO Elon Musk said Covid lockdowns in China “are being lifted rapidly” and he doesn’t expect them to be a significant problem in coming weeks.
코인베이스, 2022년 1분기 순손실 4억3000만달러 기록
AI요약
앨리스
2022.05.11
Crypto exchange company Coinbase said it incurred a net loss of $430 million during 2022’s first quarter. The earnings release follows a rocky period for Coinbase’s stock and the US equities market as a whole. Coinbase’s report showed a quarterly trade volume of $309 billion, down from $547 billion in Q4 2021. Assets on platform fell to $256 billion.
美 재무장관, UST 붕괴 후 스테이블코인 규제 필요성 재확인
AI요약
앨리스
2022.05.11
Janet Yellen called on U.S. lawmakers to develop a "consistent federal framework” on stablecoins to address risks to financial stability, reiterating her previous position calling for a regulatory framework on stable coins. In addition, the Treasury Secretary commented on TerraUSD dropping to $0.67 in the last 24 hours.
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