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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
소니 플레이스테이션5, 누적 판매량 1930만대 돌파
AI요약
앨리스
2022.05.10
Sony sold just 2 million PlayStation 5 units in the last quarter, bringing its total to 19.3 million. That's down from the same quarter last year when it sold 3.3m units. Sony blamed the lack of sales on a chip shortage, but expects things to improve next quarter.
바이낸스, 시장 혼란 속 루나(LUNA)·UST 출금 일시 중단
AI요약
앨리스
2022.05.10
Crypto exchange Binance has suspended withdrawals of LUNA and UST tokens as the Terra-based stablecoin struggles to recover its peg to the US dollar. Binance announced the temporary suspensions in a blog post earlier this morning, blaming “a high volume of pending withdrawal transactions” caused by network congestion.
미국 최초 비트코인 부동산 매입 사례 등장했다
AI요약
앨리스
2022.05.10
Louisville, Kentucky made local history with its first real estate purchase made in bitcoin which only took about eight seconds, looking to invest profits from the sale into bitcoin by liquidating multiple properties. The buyer had taken an interest in Bitcoin some years prior and suggested he could make the purchase using BTC.
데이트앱 틴더 소유한 매치그룹, 앱 스토어 부팅 막기 위해 구글 고소
AI요약
앨리스
2022.05.10
Match Group Inc. says it's suing Google to prevent the company from booting its apps from the Play store. Match says Google won't share up to 30% of its sales if it doesn't share its payment system. Google says Match was attempting to dodge paying for the significant value it receives.
마이크로소프트, 사이버 공격에 대비한 관리형 보안 서비스 확장
AI요약
버트
2022.05.10
Microsoft is expanding the services it offers to customers. The move could spark friction with partners. Microsoft has been offering a limited amount of expert services for about three years. The company has decided to offer three expanded services under a new category called Microsoft Security Experts. The idea is to provide customers with more human interaction and intervention.
美 팟캐스트 시장 성장, 올해 광고 수익 20억달러 넘어설 전망
AI요약
앨리스
2022.05.10
Podcasting continues to grow in the US as experts predict ad revenue will grow 47% to over $2 billion in 2022, while the numbers show a depreciation from last year as the sector grew 72% in 2021, reaching $1.45 billion. While the US is expected to continue double-digit growth in the sector, it should rise over 100% by 2024.
엘살바도르 정부, 비트코인 저점 매수 개시
AI요약
앨리스
2022.05.10
El Salvador bought 500 BTC on Monday, according to its president, Nayib Bukele. "El Salvador just bought the dip," Bukele said in a post on Twitter. "500 coins at an average USD price of ~$30,744." The South American adopted bitcoin as legal tender last year and has since accumulated the cryptocurrency through a series of announced purchases. Based on past announcements, El Salvador has bought more than 2,000 BTC.
美 백악관 "코로나19 종식 아니다" 올겨울 위기 더 남아
AI요약
버트
2022.05.10
The US could see a surge in COVID-19 cases, hospitalizations, and deaths this fall and winter unless the country prepares and acts, with some disease models projected that the US could See 100 million coronavirus infections this winter. The forecast assumed that omicron subvariants continued to be dominant in the country, rather than a dramatically different variant potentially worsening the outlook.
포드 손 털자 전기차 스타트업 '리비안' 주가 폭락
AI요약
앨리스
2022.05.10
Shares of Rivian Automotive plummeted in premarket trading Monday. CNBC reported Saturday that Ford Motor would sell 8 million shares of the electric vehicle start-up. A stock lockup period for company insiders and early investors such as Ford expired Sunday.
日 전자상거래 사이트, 중고차에 비트코인·리플 결제 도입
AI요약
앨리스
2022.05.10
SBI Motor Japan has announced that its customers can now make payments for used cars using Bitcoin (BTC) and Ripple (XRP). According to the announcement by SBI on Monday, the development marks the first time XRP cryptocurrency will be deployed on a cross-border e-commerce website in Japan. The BTC and XRP transactions will be settled on the SBI VC Trade Co. Ltd, a cryptocurrency exchange owned by the SBI Group. The platform, according to SBI, will use appropriate security methods in order to prevent money laundering and terrorist financing through crypto transactions.
인도, 암호화폐 서비스에 28% 세금 부과안 검토
AI요약
앨리스
2022.05.10
India's Goods and Services Tax (GST) Council is weighing a proposal to impose a 28% tax on all cryptocurrency transactions. If passed, the new tax would increase the overall tax burden for the cryptocurrency sector in India. The proposal comes a month after India's finance ministry began imposing a 30% tax on all personal income generated from cryptocurrency.
엔비디아, 암호화폐 채굴 비공개 혐의로 550만달러 벌금
AI요약
앨리스
2022.05.09
Nvidia Corporation (NVDA.O) has agreed to pay $5.5 million to settle civil charges that the technology firm did not properly disclose the impact of cryptomining on its gaming business. The SEC said the firm failed to disclose that cryptomined was a "significant element" of its revenue growth from sales of chips designed for gaming.
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