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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
퀄컴 CEO 크리스티아노 아몬, "메타버스는 매우 큰 기회가 될 것"
AI요약
버트
2022.05.09
Qualcomm CEO Cristiano Amon spoke on Yahoo Finance Live on Tuesday. He said that the metaverse is genuine and will be an open door for future technology. Amon said that Qualcomm is working with Meta and Microsoft to provide hardware and programming programs. He also spoke on the company's position in the automobile business, as well as in organizations and rivals.
암호화폐 시장 '와르르', 비트코인 3만5000달러 밑으로
AI요약
앨리스
2022.05.09
Bitcoin continued to drop this weekend after a broader stock sell-off in the U.S. last week sent the cryptocurrency market into a frenzy and prompted bitcoin to plummet by roughly 10%. The world’s largest digital currency by market value declined to $34,661.02 on Sunday, according to Coin Metrics. The drop comes after the blue-chip Dow Jones Industrial Average lost more than 1,000 points on Thursday and the Nasdaq fell 5%, losses that marked the worst single-day drops since 2020.
미 법원, 트위터 영구 퇴출된 트럼프 '고소 기각'
AI요약
앨리스
2022.05.09
Judge James Donato threw out Donald Trump's lawsuit against Twitter. The former President filed the suit in October, arguing that the social network's ban violated his First Amendment rights. Twitter suspended Trump's account after his supporters stormed the Capitol in January 2021. The social network cited two of his tweets in particular that it believes were "highly likely to encourage and inspire people to replicate the criminal acts"
솔라윈즈 CEO 수다카르 라마크리슈나, "우리에 미래는 구독과 반복"
AI요약
버트
2022.05.09
SolarWinds predicts it will see $1 billion in annual recurring revenue by 2025. The Austin, Texas-based company's first quarter revenue rose 2 percent over the same period last year. Subscription revenue year-over-year growth was 37 percent, CEO says. The company is building a pipeline for subscriptions.
애플 머신러닝 담당 이사, 사무실 복귀 정책에 반발해 전격 사임
AI요약
앨리스
2022.05.09
Apple's director of machine learning has left the company over its return to work policy. Ian Goodfellow joined Apple in 2019 after six years at Google. Apple is requiring employees to work in person three days a week starting on May 23. This is the start of a phased-in approach to the company's in-person work plan. Apple employees started working from home on April 11 after a two-year absence.
BMW, 반도체 부품 수급난으로 카플레이, 안드로이드 오토 기능 제외
AI요약
버트
2022.05.09
BMW is temporarily shipping some new vehicles without support for Apple CarPlay and Android Auto. The company changed chip suppliers and the new chips aren't compatible with the two features yet. BMW says an OTA update will be available by the end of June at the latest. This isn't the first time BMW has had to make sacrifices due to chip shortages.
구글, 신형 픽셀6a 일부 생산 개시
AI요약
앨리스
2022.05.09
The Pixel 6a may be unveiled in May, but the phone may not go on sale until July 28. The phone is expected to have a 6.2-inch display and smaller overall dimensions than the Pixel 5a, which was only available in the U.S. and Japan.
스페이스X "10년 내 인류가 다시 달에 갈 것"
AI요약
앨리스
2022.05.09
SpaceX's president and COO predicts that humans will reach Mars before the end of the 2020s. In an interview with CNBC, Gwynne Shotwell also said she thought people will be on the moon "sooner." Her comments echo similar predictions made by SpaceX CEO Elon Musk in December.
메타, 인스타그램에 NFT 지원 추진
AI요약
앨리스
2022.05.09
NFTs from some of the most popular blockchain networks for crypto art are coming to Instagram, planning non-fungible token integrations for Ethereum, Polygon, Solana and Flow. The pilot will feature a small group of NFT aficionados based in the U.S.
프랑스, 신축 빌딩 옥상에 정원, 태양광전지 의무화
AI요약
앨리스
2022.05.06
The French Parliament recently approved a new law requiring all new commercial buildings to partially have their roofs covered with plants or solar panels. The new requirement will apply to all new buildings in commercial zones. Initially, the proposal posed by French environmental activists was for the roofs to be completely covered by greenery. The new law adds costs for both building owners and developers, so the government decided to ease up a bit on the cost by allowing for the roofs to be partially covered instead of fully covered.
리튬이온 재활용업체 Li-Cycle, 미래 전기차에 2억달러 투자
AI요약
앨리스
2022.05.06
Glencore is pumping $200 million into battery recycler Li-Cycle as part of a larger, symbiotic supply deal inked by the two firms. The Swiss materials giant will ship burnt-out batteries and scraps to Li- Cycle, which will recover the high-demand metals so they can be reused in electric vehicle batteries and other applications.
구찌, 일부 매장서 암호화폐 결제 받는다
AI요약
앨리스
2022.05.06
Iconic fashion brand Gucci will begin accepting cryptocurrency in some of its U.S. locations later this month, with plans to roll out the program to other North American stores this summer. According to Vogue Business, in-store payments will be made using a QR code that customers can scan with their crypto wallet, sent by Gucci via email. The stores will accept various digital currencies, including Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Dogecoin, and Shiba Inu.
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