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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
나스닥, 기술주 매도 러시… 2020년 6월 이후 가장 가파른 하락세
AI요약
앨리스
2022.05.06
Cloud and e-commerce stocks were among the biggest losers on Thursday on disappointing earnings reports and after the Federal Reserve raised interest rates. Big Tech also got hammered, led by a plunge in shares of Amazon and Facebook parent Meta. Investors were particularly down on e-commerce after Shopify, which ballooned during the pandemic, reported disappointing first-quarter earnings and revenue.
세계 중앙은행 그룹, 빅테크 기업의 데이터 수집 비난
AI요약
버트
2022.05.06
A paper published by the world's main central bank umbrella group, the BIS, has called for individuals and firms to be given more control over the data collected on them by social media and other Big Tech firms and banks.
에어서 스위프트 3, 최대 적은 '블로트웨어'?
AI요약
앨리스
2022.05.06
The Acer Swift 3 is a compact notebook designed around supreme portability. It doesn't have the most powerful hardware, and it's generic to a fault. It works well with Microsoft Office and Google Docs, has great battery life, and is reasonably priced. The model we tested isn't a good choice for gaming or content creation.
일론 머스크, 한시적 트위터 CEO 맡을 수도…
AI요약
앨리스
2022.05.06
Elon Musk is expected to serve as a temporary CEO of Twitter for a few months after he completes his $44 billion takeover of the social media company, according to CNBC’s David Faber. Twitter CEO Parag Agrawal has only been at the helm for a few months, and until now, it was unclear whether Musk would seek to install a new chief executive once his takeover of the company is complete. On Thursday, an SEC filing revealed Musk got another $7 billion from friends and investors to buy Twitter.
웹 3.0 시대, 성장 지속하는 '크립토 게이밍'
AI요약
버트
2022.05.06
The web3 gaming world is known for play-to-earn economies, but some studios are offering free- to-play options. The free-To-play model is a way to help new gamers enter the often gated crypto gaming market. The industry is growing 2,000% in the past year, according to a report.
오버워치 2, 'OWL 시즌 5'로 이어갈 수 있을까?
AI요약
앨리스
2022.05.06
The fifth season of the Overwatch League begins May 5th. The new season will be played on the overwatch 2 beta, which has a new 5v5 format and a new game mode. Sean Miller, the League's new commissioner, says the new game will help attract new viewers.
구글 어시스턴트, 비밀번호 변경 자동화 업데이트
AI요약
버트
2022.05.06
Google Assistant now offers to automatically change compromised passwords. The feature was first introduced at Google I/O last May, but has only been available to a small group of users. It's now rolling out to Chrome users, including those on Android. The tool uses the AI from Google's web version of Duplex to navigate and apply changes.
애플, 맥북으로 변신하는 2-in-1 아이패드 특허 출원
AI요약
앨리스
2022.05.06
Apple has been granted a patent for a hinged iPad keyboard accessory. The accessory could include a base portion with a keyboard with electromechanical keys and a coupling mechanism for attaching to a tablet. The hinge may magnetically support an Apple Pencil and could also feature a connection interface for supporting other accessories like a camera.
페이스북, 매출 성장 둔화와 인플레이션 우려 증가에 감원 카드 만지작…
AI요약
버트
2022.05.05
“We regularly re-evaluate our talent pipeline according to our business needs and in light of the expense guidance given for this earnings period, we are slowing its growth accordingly,” a Meta spokesperson told CNBC in an email on Wednesday. “We experienced a further deceleration in growth following the start of the Ukraine war due to the loss of revenue in Russia as well as a reduction in advertising demand both within Europe and outside the region,” Wehner said on last week’s earnings call.
프랑스 금융당국, 바이낸스 디지털 자산 서비스 사업자 등록 승인
AI요약
앨리스
2022.05.05
French financial regulators afforded Binance, one of the world’s largest crypto exchanges, a digital asset service provider license on Wednesday. Binance can now operate its digital asset trading platform in France, meaning it can facilitate digital asset custody, let users buy and sell crypto and help to exchange digital assets for each other, according to the Autorité des Marchés Financiers (AMF), a French financial market regulator. The move adds another step in Binance’s expansion across Europe — and to particularly entrench itself in France, which Binance CEO Changpeng Zhao called, “uniquely positioned to be the leader of this industry in Europe” at the 2022 Paris Blockchain Week Summit.
연준 금리 인상 '연착륙' 기조에 시장 안도…주가·비트코인 급등
AI요약
앨리스
2022.05.05
Bitcoin (BTC) rose toward $40,000 during the New York trading day. The price rise offset a brief period of selling immediately after the U.S. Federal Reserve raised its policy interest rate by a half-percentage point, its biggest hike since 2000. The Fed also approved plans to start reducing its bond portfolio, which will ease monetary stimulus that has contributed to the rise in speculative assets, including stocks and cryptos.
애플, 2025년까지 자율주행 전기차 출시 목표로 31년 경력의 포드 베테랑 영입
AI요약
앨리스
2022.05.04
Apple is continuing its efforts to build a fully-driving electric car despite personnel changes and strategy shifts. The company has hired a 31-year Ford veteran to help ramp up its Apple Car project. This comes after Apple's CEO Doug Field was poached from the company last year.
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