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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
테슬라 기가 상하이 공장, 월 생산량 9만대 달성 눈앞
AI요약
버트
2022.05.04
Tesla’s Giga Shanghai is expected to reach 90,000 monthly production rate after its upcoming expansion according to a screenshot of a statement by Cui Dongshu, the Secretary-General of the NCPA (national passenger car market information association). According to the screenshot, the industry is facing a difficult situation, but the overall trends of both resource and product prices are relatively stable.
올해 애플 개발자 컨퍼런스(WWDC) 오프라인으로 연다
AI요약
앨리스
2022.05.04
Apple announced in April that WWDC 2022 will take place on June 6, 2022. Some developers will be able to attend an all-day experience at Apple Park. Developers can submit their requests to participate in this in-person experience from May 9 to May 11.
엔데믹 수혜주 에어비앤비, 1분기 매출 70% 성장
AI요약
앨리스
2022.05.04
Airbnb reported better-than-expected results on Tuesday and gave an upbeat forecast for the second quarter, as the company sees a rebound in travel coming out of the pandemic. The shares rose more than 6% in after-hours trading. Loss per share: 3 cents vs 29 cents expected by analysts, according to Refinitiv. Revenue: $1.51 billion vs $1.45 billion expected, according to Refinitiv.
시장 우려 잠재운 AMD, 올 1분기 매출 71% 증가
AI요약
버트
2022.05.04
AMD reported first-quarter earnings after the bell on Tuesday, beating analyst estimates for earnings and revenue, sending the stock up as much as 8% in extended trading. Here’s how the chipmaker did versus Refinitiv consensus estimates in the quarter ending March: EPS: $1.13, adjusted, versus $0.91 expected, up 117% year-over-year Revenue: $5.89 billion, versus $5.52 billion expected, up 71% year-over-year
아마존, 인간과 함께 일하는 로봇에 투자
AI요약
앨리스
2022.05.04
Agility Robotics, maker of Cassie and, more recently, of commercial robots designed to work alongside people in logistics and warehouse environments, an impressive $150M Series B, which it will use to implement human-robot collaboration in logistics warehouses. The humanoid robots are capable of carrying out a number of potential warehouse tasks previously done by humans and can be deployed flexibly in various environments.
우크라이나 내 위성 인터넷 스타링크 사용자 하루 15만명 달해
AI요약
앨리스
2022.05.04
Elon Musk's SpaceX now has about 150,000 daily users of its Starlink satellite internet service in Ukraine, a government official said Monday. Mykhailo Fedorov, Ukraine's vice prime minister, tweeted that Starlink, a subsidiary of SpaceX, was providing "crucial support" for the country's infrastructure and "restoring the destroyed territories." "Ukraine will stay connected no matter what," Fedorov added.
2022년 3월, 전 세계 전기차 판매량 순위
AI요약
앨리스
2022.05.03
Global plugin vehicle registrations were up 60% in March 2022 compared to March 2021. There were 851,000 registrations, the second best month ever, representing 15% share of the overall auto market (11% BEV share), which means that the global automotive market is entering the Electric Disruption Zone. Add the 832,000 units of plugless hybrids registered in March and we have close to 30% of the overall global market having some form of electrification last month.
로켓랩, 공중에서 헬리콥터로 부스터 회수 성공
AI요약
앨리스
2022.05.03
Rocket Lab will attempt to catch a rocket booster midair with a helicopter. The company says it's the safest and most efficient way to do it. The first stage of the "There and Back Again" mission will fall to the ground. The helicopter will grab onto a handle that should float above the booster.
EU, 애플 모바일 결제 시스템 반독점범 위반 혐의 제기
AI요약
버트
2022.05.03
Apple could be fined up to 10% of its global turnover of $36.6bn (£29.2bn) based on its revenue last year. Apple denies the charge and has promised to engage with the Commission. If the charges are upheld, it could be fines up to $10bn based on revenue of £29.3bn.
델 CEO 마이클 델, 개발자 포용 정책과 우크라이나 지원 강조
AI요약
앨리스
2022.05.03
Dell Technologies CEO Michael Dell delivered his keynote address at Dell Technologies World 2022. Dell unveiled a slew of new offerings at the event in Las Vegas. Dell Technologies is the world's largest PC and infrastructure company. The company is also the largest provider of cloud computing services. It is the first time in years that Dell has hosted an in-person event due to the pandemic.
조너선 아이브가 애플을 그만둔 이유
AI요약
버트
2022.05.03
Apple announced the Apple Watch in 2014 at De Anza, a few miles down the road from its then-headquarters on Infinite Loop, a sacred site for Apple, the place Steve Jobs debuted both the original Macintosh in 1984 and the iMac in 1998. However, the fight over the event logistics and the $25 million price tag Ive asked for to pull it off was reportedly one of the moments that led Ive to eventually leave the company.
페이스북, 팟캐스트 시장에서 철수
AI요약
앨리스
2022.05.03
Facebook is now backing out of the audio business as podcasts won't be available on its social media service starting June 3. The company is removing its central audio hub, Soundbites, and the short-form audio product called Soundbite. Facebook doesn't plan to alert users to the fact that podcasts will no longer be available, leaving it up to the publishers to decide how they want to disclose that information.
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