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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
美 바이든 정부, 전기차 배터리 제조 및 공급망에 30억달러 투입키로
AI요약
앨리스
2022.05.03
The Biden administration on Monday announced it will begin a $3.1 billion plan to boost domestic manufacturing of batteries, in a broader effort to shift the country away from gas-powered cars to electric vehicles. The funding will support grants aimed at building, retooling or expanding manufacturing of batteries and battery components, as well as establishing battery recycling facilities. The grants will be funded through President Joe Biden’s $1 trillion bipartisan infrastructure law, which includes more than $7 billion to bolster the country’s battery supply chain.
비트코인 ATM 올해 처음으로 증가세 둔화
AI요약
앨리스
2022.05.03
April 2022 marked the fourth consecutive month of the slowdown in the installation of Bitcoin ATMs, helping users physically retrieve or deposit holdings against the corresponding cash reserves. The year 2021 saw the highest global increase in Bitcoin ATM installations, with August witnessing a peak net change of 2,037 ATMs.
러시아, 국제우주정거장(ISS) 철수 결정
AI요약
버트
2022.05.02
Russian space chief says Moscow will end its mission to the ISS in a year. Dmitry Rogozin said the decision...
차기 갤럭시 Z 플립4, 배터리 용량 늘어난다
AI요약
앨리스
2022.05.02
Samsung's foldable phone, the Galaxy Z Flip 3, was the most popular bendable phone last year. The next model, which will presumably be called the Z Flip 4, could finally offer a battery upgrade. All three Z Flip phones pack a 3,300mAh battery and are barely enough for a full day. Galaxy Club claims to have found evidence that the Flip 4 will have a slightly bigger battery.
저커버그는 '메타스토어'를 통해 리더십을 발휘할 수 있을까?
AI요약
앨리스
2022.05.02
Meta Store will open on the former Facebook campus in Burlingame, California. It will be a living lab where people can experience the metaverse for themselves. The store will be hardware-forward, selling essential tools that make interaction in the virtual world possible, like the $299 Quest VR headset.
넷플릭스, 메건 마클 시리즈 '펄' 제작 중단
AI요약
버트
2022.05.02
Netflix has canceled development on an animated series created by Meghan, Duchess of Sussex. The cancellation is part of strategic decisions Netflix is making around animated series. The streamer has faced pressure as more competitors enter the space and vie for users’ time. The company reported its first decline in paid users in more than a decade.
텔레포니카, 소비자 포트폴리오 강화 위해 이스라엘의 첨단 기술 투자 확대
AI요약
앨리스
2022.05.02
Spain's Telefonica (TEF.MC), Europe's third-largest telecoms company, aims to increase investments in Israel's high-tech sector this year, including in e-health and other consumer-facing business, a senior official said.
인도, 中 샤오미 계좌서 9000억원 압수
AI요약
앨리스
2022.05.02
India seized assets from Xiaomi India. The country's anti-money laundering agency found the subsidiary had broken local foreign exchange laws. The Enforcement Directorate found Xiaomi designed the payments to benefit itself. The agency accused Xiaomi of providing “misleading information to the banks while remitting the money abroad.
아마존웹서비스, 100억 달러 'NSA 클라우드 계약'... MS 제쳐
AI요약
버트
2022.05.02
Amazon Web Services was awarded a National Security Agency cloud computing contract worth up to $10 billion. The contract, code-named WildandStormy, was first awarded to top cloud provider AWS in July 2021. The same cloud services competed last year and the previously awarded contract was protested.
위키미디어 재단 "암호화폐 기부 받지 않겠다"
AI요약
앨리스
2022.05.02
Wikipedia's parent organization, the Wikimedia Foundation, will no longer accept donations in cryptocurrency. A majority of the WMF community voted 234 to 94 to do away with crypto contributions. The WMF received $130,100.94 worth of cryptocurrency donations in 2021, making up just 0.08 percent of total contributions.
애플TV+ 인기작 '파칭코' 시즌2 제작 결정
AI요약
앨리스
2022.05.02
Apple is moving forward with a second season of its critically-acclaimed adaption of Min Jin Lee’s best-selling novel Pachinko. The company announced the renewal shortly before the show’s season one finale premiered this past Friday on Apple TV+. Friday’s season one finale pulled from a scene that occurs about a third through Lee’s approximately 500-page novel, so there’s plenty of story left for Apple’s TV+ series to adapt.
'스타링크' 인터넷 위성 2441개 궤도 위 올라
AI요약
앨리스
2022.05.02
SpaceX launched 53 Starlink satellites to Low Earth Orbit (LEO) on April 29. The flight-proven Falcon 9 rocket launched SpaceX’s 42nd operational Starlink mission. The company is working towards completing the deployment of the Starlink broadband constellation. The Starlink constellation will be made up of at least 12,000 internet-beaming satellites.
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