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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
우크라이나 정부, NFT 기부 사이트 정식 개설
AI요약
앨리스
2022.04.29
The Ukrainian government is accepting war effort donations in the form nonfungible token donations and purchases for the war effort. The initiative has already raised over $60 million. All funds go to supplying Ukrainians with weapons, medical gear, and medical kits, and other expenses.
메타버스 시대, 메타버스 보안
AI요약
버트
2022.04.29
Questions abound about what the metaverse will look like, what its impact will be, and how it will interact with our daily lives. For many, the biggest concerns are the aspects of privacy and cybersecurity. We have a lot of work ahead of us to map out the principles of how the real world interacts with this virtual future.
사티아 나델라 마이크로소프트 CEO가 말하는 '신성장 동력'
AI요약
앨리스
2022.04.29
Microsoft CEO Satya Nadella predicts IT budgets and digital transformation projects will withstand a potential recession this year. Microsoft reported a better-than-expected third fiscal quarter this week. The company's CEO called several products “new growth engines” for the company. The only deflationary force is software, he said.
아마존 1분기 실적 전망치 하회… 장외 주가 하락
AI요약
앨리스
2022.04.29
Amazon shares dropped as much as 10% in extended trading on Thursday after the company issued a revenue forecast that trailed analysts’ estimates. Earnings: $7.38 per share, adjusted, vs. $8.36 expected, according to Refinitiv Revenue: $116.44 billion vs. $116.3 billion expected, according to Refinitiv
텔레그램, 메시징 앱 형식 '가상자산' 송금 기능 내놨다
AI요약
버트
2022.04.29
Telegram adds bot to allow users to send and receive toncoin. Users can also buy bitcoin through the "@wallet" bot. The aim is to make sending toncoin "feel like sending a text message," the TON Foundation said. The bot has been used by 800,000 Telegram accounts already, it said.
MS 엣지 웹브라우저에 클라우드플레어 기반 VPN 서비스 제공
AI요약
앨리스
2022.04.29
Microsoft is testing a VPN-like service for its Edge browser, adding a new layer of security and privacy to the browsing experience. A recently-discovered support page on Microsoft’s website details the “Microsoft Edge Secure Network” feature, which provides data encryption and prevents online tracking, courtesy of Cloudflare
엘살바도르 기업 다섯 곳 중 하나, 비트코인 거래 수락
AI요약
버트
2022.04.29
Months after Bitcoin (BTC) became legal tender in El Salvador, a study conducted by the National Bureau of Economic Research (NBER) shows that 20 percent of businesses have started to accept BTC as their payment method. The study, surveying adults from 1,800 households in El Salvador, aimed to measure the adoption of BTC in the country after the Bitcoin Law was passed. The researchers found that BTC is gaining ground compared to other payment methods.
트위터 올 1분기 매출 12억달러…시장 전망치 상회
AI요약
앨리스
2022.04.29
For the quarter that ended March 31, Twitter posted revenues of $1.2 billion, up 16% on the same quarter a year ago — in the middle of the range based on Twitter’s figures but short of analysts’ expectations. mDAUs, Twitter’s own user metric for measuring its audience (‘monetizable daily active users’), was 229 million for the quarter, up 15.9% on a year ago.
애플 올 1분기 실적 어닝서프라이즈, 주가는 '글쎄...'
AI요약
앨리스
2022.04.29
Apple’s revenue grew nearly 9% year over year in the quarter ended in March, the company said on Thursday, showing strong growth and bucking investor worries about a deteriorating macroeconomic environment affecting demand for high-end smartphones and computers.
베트남 최초 전기 오토바이 제조사 '닷 바이크' 주목
AI요약
버트
2022.04.28
Dat Bike is on a journey to reduce the amount of gasoline used in Vietnam, raising a $5.3 million Series A led by Jungle Ventures, with participation from Wavemaker Partners. The latest funding brings Dat Bike’s total to $10 million raised since it was founded in 2019.
일론 머스크, 테슬라 솔라시티 인수 관련 소송서 승소
AI요약
버트
2022.04.28
Tesla Chief Executive Officer Elon Musk did not unjustly enrich himself when he guided the electric vehicle maker in 2016 to acquire SolarCity Corp, where Musk was chairman and the largest shareholder, a Delaware judge ruled on Wednesday. Tesla (TSLA) shareholders had accused Musk of coercing Tesla's board into buying SolarCity, a struggling rooftop solar panel maker, to rescue his investment, and had sought up to $13 billion in damages.
중국 드론 제조사 DJI, 러시아·우크라이나에서 영업 중단
AI요약
앨리스
2022.04.28
The world's largest commercial drone-maker DJI has suspended all business activities in Russia and Ukraine. Since the start of the war, Ukraine has urged the company to take steps to stop its drones being used by Russia. The Chinese firm said the decision was not a statement about any country, and its drones are not for military use. But Taras Troiak, chairman of the Ukrainian Federation of UAV Owners, told the BBC he doubted it would stop Russia's military using DJI drones.
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