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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
중앙아프리카공화국, 비트코인을 법정화폐로 채택할 것
AI요약
앨리스
2022.04.28
Central African Republic, or CAR, will now reportedly be able to use Bitcoin in addition to the country's franc as legal tender. According to a Wednesday report from news outlet Agence France-Presse, Central African Republic President Faustin-Archange Touadéra has signed a bill into law establishing a regulatory framework for the use of cryptocurrency in the country as well as adopting Bitcoin (BTC) as legal tender.
퀄컴, 1분기 매출 전년대비 41% 상승… 5G 칩 수요 덕
AI요약
버트
2022.04.28
Qualcomm reported second-quarter earnings Wednesday, beating Wall Street expectations for sales and earnings, and driving the stock up over 4% in extended trading. EPS: $3.21, adjusted, versus $2.91 expected, up 69% year-over-year Revenue: $11.16 billion, adjusted, versus $10.60 billion expected, up 41% year-over-year
애플, 미국 아이폰 사용자에게 셀프 수리 서비스 제공
AI요약
앨리스
2022.04.28
Apple's Self Service Repair program is now available in the US. If you have an iPhone 12, iPhone 13 or third-generation iPhone SE, you can buy key parts (such as batteries, cameras and displays) from a dedicated store and consult official repair manuals as you fix a device yourself. You can even spend $49 to rent a toolkit for a week if you'd rather not buy tools you're unlikely to use often. The program will expand to other countries later this year, starting with Europe.
페이스북 1분기 실적 기대치 상회, 장외서 주가 19% 급등
AI요약
앨리스
2022.04.28
Earnings per share: $2.72 vs $2.56 expected, according to a Refinitiv survey of analysts Revenue: $27.91 billion vs $28.2 billion expected, according to Refinitiv Daily Active Users (DAUs): 1.96 billion vs 1.95 billion expected, according to StreetAccount Monthly Active Users (MAUs): 2.94 billion vs 2.97 billion expected, according to StreetAccount Average Revenue per User (ARPU): $9.54 vs. $9.50 expected, according to StreetAccount
루시드 모터스, 사우디아라비아에 최대 10만대 전기차 납품 계약 발표
AI요약
앨리스
2022.04.27
Lucid Motors announced a new agreement with Saudi Arabia and its Ministry of Finance to purchase 50,000 EVs over the next ten years with the option to purchase an additional 50k over that same timeframe. The agreement is part of the first of four planned expansion phases already underway.
알파벳, 700억달러 규모 자사주 매입 발표
AI요약
앨리스
2022.04.27
Alphabet said on Tuesday that its board of directors authorized $70 billion in share repurchases, a major step up from last year’s authorization of $50 billion and authorization of $25 billion in 2019. The announcement on Tuesday is a significant acceleration in the Google parent company’s strategy to return capital to shareholders through share buybacks.
마이크로소프트, 1분기 클라우드, 오피스, 윈도가 실적 견인
AI요약
버트
2022.04.27
Microsoft’s third quarter 2022 financial results are here, and the company’s posting double-digit growth yet again: revenue of $49.4 billion and net income of $16.7 billion. Revenue is up 18 percent, and the profit represents an 8 percent jump year over year. Microsoft is crediting a chunk of this quarter’s growth to the cloud, with server and cloud services revenue up 29 percent specifically, and Microsoft Cloud up 32 percent to $23.4 billion.
미국 텍사스주 포트워스, 암호화폐 채굴 도시로 거듭나다
AI요약
앨리스
2022.04.27
Fort Worth, Texas is getting into the bitcoin mining business, in a push to present the city as a leader in crypto. Council members unanimously voted in favor of a resolution on Tuesday to accept a donation of three Bitmain Antminer S9 bitcoin mining machines worth $2,100 from the Texas Blockchain Council. “These small but powerful machines mark Fort Worth’s larger commitment to becoming a leading hub for technology and innovation,” said Mayor Mattie Parker, who spearheaded the project.
전 세계 인터넷 사용인구 50억명 이르러
AI요약
앨리스
2022.04.27
World population: there are 7.93 billion people living on Earth in April 2022, with 57 percent of those people residing in urban areas. Mobile users: 5.32 billion people around the world now use a mobile phone, equating to 67 percent of the total global population. Smartphones account for roughly 4 in 5 of the mobile handsets in use today. Internet users: 5.00 billion people now use the internet, with the global total increasing by almost 200 million over the past year. 63 percent of the world’s population is now online, but there are still important differences in the “quality” of internet access around the world.
유럽 15개 국가에서 신차 판매 중 전기차(PHEV) 비중 15% 넘어
AI요약
앨리스
2022.04.26
15 European countries have 15% or more of new-car buyers buying plugin electric cars, 12 European countries that have 10% of new car buyers buying full electric vehicles. China also passed those milestones in 2021 (15% plugin vehicle share and 12% BEV share).
포니.ai, 중국 최초 자율주행 택시 면허 취득
AI요약
앨리스
2022.04.26
Pony.ai announced it has received a license to operate its self-driving taxis in China, the first company to achieve the permit, having 100 robotaxis in operation throughout Nansha, Guangzhou, charging riders fares alongside traditional taxis. The company's robotaxi service has completed over 700,000 orders, with nearly 80% repeat users and 99% of the passengers giving positive comments after their trips.
TSMC, 올해 애플 관련 매출만 21조원 달해
AI요약
앨리스
2022.04.26
TSMC will ship over $17.07 billion worth of chips to Apple in 2022. This is a gain of 23% over 2021 when TSMC delivered $13.84 billion of Apple's chips. The A16 Bionic could be used with some of the upcoming iPhone 14 series, more specifically the Pro models.
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