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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
"작심삼일?" 더 많은 운동을 할 수 있도록 도와주는 '첨단 피트니스 미러'
AI요약
버트
2022.04.26
Smart fitness mirrors are 6ft (180cm) tall, vertical, high-tech mirrors. They contain a computer, hook up to the internet, and work as a video screen. The idea is you connect with an online trainer, who appears on the mirror/screen along with your reflection. On the more advanced devices the mirror is fitted with cameras and speakers, so the trainer can observe your movements, and suggest tweaks and changes.
트럼프 "계정 복원돼도 트위터로 돌아가지 않을 것"
AI요약
앨리스
2022.04.26
Former U.S. President Donald Trump said on Monday that he will not return to social media platform Twitter (TWTR.N) even if his account is reinstated following the platform's purchase by billionaire Elon Musk.
구글, '픽셀워치' 이름 상표권 등록
AI요약
버트
2022.04.26
A new trademark filing reveals the name of Google's first in-house smartwatch. The Pixel Watch name is not in current use, but there is an intent to use it. Google is expected to unveil the watch at its I/O developer conference next month. It's expected to feature some kind of Fitbit integration with Wear OS 3.
메타, '메타버스'로 향하는 첫 번째 오프라인 매장 오픈
AI요약
앨리스
2022.04.26
Meta Store is our first physical retail space. It will open May 9 on our campus in Burlingame, California. In the Meta Store, you’ll be able to get hands-on experience with all our hardware products. You can make video calls to retail associates with Portal, learn how Ray-Ban Stories can help you stay present with the world around you and explore the magic of VR with a first-of-its-kind immersive Quest 2 demo.
머스크, 트위터 인수...54조원 규모 거래 합의
AI요약
버트
2022.04.26
Twitter has accepted Elon Musk's offer to purchase the company for $44 billion, purchasing the company at $54.20 a share, the same price named in his initial offer on April 14th. The offer follows Musk's disclosure of acquiring a 9.2 percent stake, which made him Twitter's largest individual shareholder at the time.
리퍼폰 판매 2021년 한 해동안 15% 성장…애플 1위, 삼성 2위
AI요약
앨리스
2022.04.25
A refurbished smartphone is one that has been returned to the manufacturer, tested to gauge its condition internally and externally, and repaired to look, feel, and perform like new, with sales in that area rising 15% compared to a puny 4.5% hike in new phone sales during 2021.
애플, 앱스토어에서 '오래된 앱' 지운다
AI요약
버트
2022.04.25
Apple sent developers an email this week asking them to update their apps. The company has a policy of removing...
버라이즌 한스 베스트버그 CEO, "5G·모바일 에지 컴퓨팅 관심 고조... 향후 4년 동안 매출의 75% 차지할 것"
AI요약
버트
2022.04.25
Verizon Business saw record demand for fixed wireless broadband and next-generation wireless services such as 5G. The carrier said 75 percent of its revenue growth will be generated by 5G mobility and nationwide broadband over the next four years. “This is going to pay off big time in the next five to 10 years,” CEO Hans Vestberg said.
중국 3월 전기차 시장, 플러그인 시장 점유율 26% 달성
AI요약
앨리스
2022.04.25
Plugin vehicles are all the rage in the Chinese auto market. plugin vehicles scored 458,000 registrations in March, up 118% year over year (YoY) and the second best monthly result ever. Full electrics (BEVs) alone accounted for 21% of the country’s auto sales! This pulled the 2022 share to 21% (16% BEV) and China will be BEV-based by 2025.
차세대 애플워치, 위성 신호 연결 기능 제공할 수도
AI요약
앨리스
2022.04.25
Bloomberg’s Mark Gurman says the iPhone 14 and the next Apple Watch could get satellite connectivity. The feature could be available on the iPhone and Apple Watch within the next few years. Gurman believes the feature could launch this year or in 2023. The Apple Watch Series 8 is expected to launch in September.
홍콩 지하철 MTR, 메타버스에 가상 전철역 문 열다
AI요약
앨리스
2022.04.22
Hong Kong's major railway operator MTR said the partnership with The Sandbox also demonstrates the commitment of the company to supporting the technology and innovation development in the city, benefitting and creating long-term value for the community. Moving forward, MTR will work with The Sandbox and its partner Collectiv to develop a roadmap and create a virtual station in the metaverse. The experience will be built with strong creative and social elements based on the VoxEdit and GameMaker tools provided to users of The Sandbox.
뉴스 OTT 'CNN 플러스', 출시 한달만에 종료
AI요약
앨리스
2022.04.22
CNN Plus is shutting down before even turning a month old. The service will shut down entirely on April 30th, with employees receiving benefits for 90 days and at least six months' severance. The company planned to spend $1 billion on CNN Plus over a few years and had already invested at least $100 million.
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