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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
에일리언 감독 '리들리 스콧', 암호화폐 이더리움 영화 만든다
AI요약
버트
2022.04.22
Ridley Scott behind "House of Gucci" and "Blade Runner 2049," has attached its name to an adaptation of The Defiant founder Camila Russo's book "The Infinite Machine" about the founding of the Ethereum network. "The Infinite Machine," published in the summer of 2020, was the first of three books by crypto journalists chronicling the journey of Ethereum from the brain of teenage Vitalik Buterin to the second-largest cryptocurrency by market capitalization. Laura Shin's "The Cryptopians," published this year, is the most recent exploration of the motivations and actions of Ethereum's founders.
러시아 중앙은행, 2023년 디지털 루블화 시범 운영 개시
AI요약
앨리스
2022.04.22
Elvira Nabiullina, governor of the Central Bank of Russia, said that the digital ruble was already being tested and that the bank was gearing up for real-world digital ruble transactions, Russian publication Vedomosti reported. The idea of a Russian central bank digital currency has been in the works for over a year. Nabiullina also said that Russia is looking to widen the pool of countries that accept the central bank’s MIR, a payment system that offers an alternative to Visa and Mastercard, which suspended operations in Russia, following the invasion of Ukraine.
일본, 도서지역 의약품 드론 배송 서비스 승인
AI요약
앨리스
2022.04.22
Residents of Japan's remote Gotō Islands will have new access to medical supplies. That's thanks to Japan's first-ever routine, commercial long-distance drone delivery route. The rollout is the latest in a long line of international firsts for drone delivery that seems to be pointing toward a nearby future of routinized aerial delivery. That expansion is noteworthy and indicative of the softening regulatory and compliance situation regarding drone delivery in many markets. With the ability to partner and turn over operations of drone delivery services, companies like Zipline are on pace to scale rapidly.
일론 머스크, 트위터 인수 자금 확보…대출 250억, 개인자산 210억달러
AI요약
앨리스
2022.04.22
Elon Musk has lined up the funding he needs for his proposed takeover of Twitter. In a new filing with the US Securities and Exchange Commission on Thursday, Musk laid out his plan for the $46.5 billion worth of loans that will allow him to finance the buyout offer made on April 14th. The filing also makes clear that Twitter has not formally responded to Musk’s offer.
소셜미디어 '비리얼' Z세대 폭발적 인기...미국 등서 앱순위 4위
AI요약
앨리스
2022.04.21
BeReal app is the latest social media app to grab the attention of the younger generation, and its popularity has grown by 315% in the last year alone. BeReal claims to be a new and unique way to discover who your friends really are in their daily life.
EU, "충전기 'USB-C' 표준화 해야"
AI요약
버트
2022.04.21
The EU is fighting to make USB-C charging the standard on portable devices. The hope is for people to only have one charger for all of their small and medium-sized device. This would include smartphones, tablets, and headphones, among others. There would be exceptions for devices too small for a USB- C port, like smart watches.
애플, 베젤 없는 '풀스크린' 2024년에 나온다
AI요약
앨리스
2022.04.21
Analyst Ming-Chi Kuo says the iPhone 16 Pro will have an under-display Face ID system. This would mean there would be no need for a notch on the front of the phone. Kuo also thinks Apple has given up on an Touch ID fingerprint scanner.
액센츄어, 'Metaverse Continuum'를 통한 업무 생산성 향상
AI요약
버트
2022.04.21
Accenture has made a strategic investment in Strivr, a leading provider of virtual reality-based, immersive learning and training solutions. The company has launched the Accenture Metaverse Continuum business group, which uses Web3 and Metaverse technology to create products that can transform our virtual experience.
구글 '픽셀 워치'는 익숙한 디자인... 둥근 모양
AI요약
앨리스
2022.04.21
A purported render of the Google Pixel Watch has surfaced. It shows a device with a familiar circular design, physical crown, and Fitbit integration. The image doesn't include the watch's lugs or give any idea of its overall build. Google is expected to unveil the watch at its I/O developer conference next month.
테슬라, 공급망 악재에도 기록적인 실적... 1Q 매출 80% 증가
AI요약
버트
2022.04.21
Tesla posts record profits for the fourth quarter of 2022. But the company warns that supply chain problems will likely continue through 2022. A recent Covid outbreak and lockdown rules in China forced it to temporarily shut its factory in Shanghai. CEO Elon Musk says the Shanghai plant should be able to come close to its first quarter production level.
BMW, 배터리 기반 7시리즈 전기 세단 출시
AI요약
앨리스
2022.04.21
BMW today announced its new i7 xDrive60, the first all-electric version of its full-size luxury sedan. For $119,300. Speed is capped at 149 mph and the company promises a range of up to 300 miles. Talking about charging, the i7 xDrive60 will be able to AC power at up to 11 kW and DC power up to 195 kW. You should be able to charge to 80% in about 34 minutes at a DC fast charger, BMW says, and 10 minutes of DC fast charging will give you about 80 miles of range.
영국 규제 기관, 자율주행차에서 TV 시청 허용
AI요약
앨리스
2022.04.21
With self-driving vehicles possibly arriving on UK roads later this year, the government is starting to put rules in place to accommodate them, the BBC has reported. As part of that, it will allow drivers in autonomous vehicles to watch TV from an infotainment screen in self-driving mode, as long as they're ready to take back control. Self-driving cars are not yet legal in the UK, but the Department for Transport (DfT) said they may be ready later in 2022. A year ago, the government announced that basic self-driving cars with automated lane-keeping systems could arrive on British roads by the end of last year.
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