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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
러시아 세무 당국, 암호화폐로 무역 결제 대금 결제 검토
AI요약
앨리스
2022.04.21
Russia's Federal Tax Service (FTS) has joined the debate around crypto regulation in Russia with an unexpectedly blunt proposition — to let Russian companies use digital currencies as a payment method when transacting internationally. In its remarks, the fiscal agency proposed to let Russian companies use crypto for certain operations:. A week later, the president of Russia’s Chamber of commerce and industry called for collaborating with African countries to enable cross-border settlements in crypto and central bank digital currencies (CBDCs).
美 공군도 메타버스 시장 진출
AI요약
앨리스
2022.04.20
The United States Air Force has filed a trademark application hinting at the military branch potentially expanding into the metaverse. In June 2021, Space Force said it would be releasing NFT versions of patches and coins designed for the launch of one of its vehicles.
미국인 평균 스팸문자 수신 급증...지난 3월 42건
AI요약
앨리스
2022.04.20
average American received 42 spam texts just in the month of March, according to RoboKiller, an app that blocks spam calls and texts. Spammers like using text messages because of their high open rates, and are now mimicking targets' own phone numbers to get them to click malicious links.
헤지스퍼, 카달로니아와 전략적 파트너쉽 체결..."크리에이터를 위한 메타버스 플랫폼을 만들겠다"
AI요약
앨리스
2022.04.20
Hedgespur, a web3 focus accelerator for developers, has entered into a strategic partnership with Cardalonia. The partnership will allow both companies to develop unique project features, technologies, and also share team expertise. Players can create, own and trade their Gaming experiences on the Cardano blockchain.
넷플릭스, 11년 만에 구독자 감소... '광고 버전' 손대나?
AI요약
버트
2022.04.20
Netflix Inc. said it is exploring offering a lower priced ad-supported version of the platform to boost its subscriber base, after the streaming giant posted its first quarterly subscriber loss in more than a decade. The move is a significant change for a company that has sold itself since its inception as a commercial-free haven for its members. Netflix is grappling with slowing revenue growth caused by stiffer competition from rival services and rampant account sharing among its customers.
아우디, 미래 대도시 컨셉의 '어반스피어 EV' 공개
AI요약
앨리스
2022.04.20
Audi unveiled its new Urbansphere EV concept on Tuesday. The car is the third in a trifecta of futuristic EV concepts from the automaker. It's the largest of the trio and the biggest Audi concept vehicle to date. All three are built with level 4 autonomous vehicle technology in mind.
토니 사포이안 SADA CEO, "구글 클라우드가 AWS를 능가하는 이유?"
AI요약
버트
2022.04.20
SADA Systems is winning over more AWS customers due to Google Cloud’s more resilient network, big data capabilities and “exceptionally strong security story,” said SADA President and CEO Tony Safoian. The Los Angeles-based company has formed a new partnership agreement with Google with the goal of driving customers to $2.5 billion worth of Google Cloud consumption over the next three years.
美 델타항공, 스타링크 위성 인터넷 서비스 도입 검토
AI요약
앨리스
2022.04.20
Delta has tested SpaceX Starlink's internet tech on its planes, the airline's CEO said. In an interview with The WSJ, Ed Bastian said Delta held talks with Elon Musk's company. A Starlink exec said in 2021 that the company was talking to airlines about offering in-flight WiFi.
벤츠, 미국산 전기 SUV EQS 공개, 연말 시판할 터
AI요약
앨리스
2022.04.20
Mercedes-Benz on Tuesday took the wraps off its new EQS SUV, its first fully electric SUV built domestically for the U.S. market. The vehicle is the sibling of the EQS sedan, released last year, but with seating for up to seven people and a taller, bubblier stance.
테슬라, 2022년 1분기 실적 미리보기
AI요약
버트
2022.04.20
Tesla (TSLA) is set to announce its first-quarter 2022 financial results tomorrow, April 20, after the markets close. As usual, a conference call and Q&A with Tesla’s management are scheduled after the results.
미국 정부 "북한, 암호화폐 기업 노린다" 경고
AI요약
앨리스
2022.04.20
Per the announcement, crypto exchanges, decentralized finance protocols, play-to-earn games, venture capital firms and trading firms are being targeted by hackers to steal and launder crypto assets that will support the North Korean regime.
미리보는 '넷플릭스' 분기 실적 발표 예측
AI요약
앨리스
2022.04.19
Netflix is expected to report slowest quarterly revenue growth in nearly eight years on Tuesday. Focus will be on forecast in run-up to new seasons of popular titles including "Stranger Things" and "Ozark" The company is spending billions to bring more original films and TV shows.
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