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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
나토 사이버 게임, 우크라이나 전쟁 중 방어 테스트
AI요약
버트
2022.04.19
NATO's annual cyber wargames will start Tuesday in Tallinn, Estonia. The Locked Shields exercise includes fictional cyberattack exercises. Ukraine and Estonia have been on high alert since the outbreak of the war in Ukraine. The exercise is useful for cyber defenders from different countries to communicate with each other.
넷플릭스, '익스플로딩 키튼' 모바일 게임과 TV시리즈로 만든다
AI요약
앨리스
2022.04.19
Netflix is launching an "exclusive" version of its Exploding Kittens mobile game. The game will also be the basis for an animated TV series. The series will star Lucy Liu and Tom Ellis. It won't be available on Netflix until 2023, but the game will be upgraded in May.
아폴로 글로벌 매니지먼트, 트위터 인수 참여하나?
AI요약
버트
2022.04.19
Apollo isn't interested in being part of a private equity consortium, sources say. Twitter had negative cash flow last year, making it an unusual candidate for a leveraged buyout. Twitter’s board is likely to reject that offer, according to a Wall Street Journal report.
인스타그램, '상품 태그' 미국 내 모든 사용자로 확대 제공
AI요약
앨리스
2022.04.19
Instagram is adding product tagging to its service. The feature was previously only available to creators and brands. Users can search up the product, select the item with the right specifications and tap the photo to add the tag. They can also buy the product in Instagram. The update is available to all U.S. users with public accounts.
글로벌 소매 옴니채널 커머스 플랫폼 시장, 2026년까지 146억 달러 도달
AI요약
버트
2022.04.19
A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Retail Omni-Channel Commerce Platform - Global Market Trajectory & Analytics". The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.
5G는 메타버스 확장성에 도움이 될까?
AI요약
버트
2022.04.19
Verizon foresees a future where virtual reality and augmented reality are as commonplace as smartphones are now. With 5G hitting the airwaves, brand new bandwidth is opening up, leaving the telecommunications industry wondering what the next app will take advantage of this new capacity. Verizon is putting real money behind this, launching metaverse experiences such as a fully virtualized Super Bowl.
애플 뉴욕매장 노조결성 서명 돌입..."시급 30달러 이상 달라"
AI요약
앨리스
2022.04.19
Apple employees are seeking to form a union at Grand Central Station store. The first step is collecting signatures to file a petition to unionize. The National Labor Relations Board can hold an election if 30% of workers file cards. The group says a union is needed because wages have not kept pace with the cost of living.
링크드인, '가정주부, 엄마, 아빠' 공식 직함 추가
AI요약
앨리스
2022.04.18
A few months ago, I was talking with a mom friend of mine who had not worked – outside of her home and the daily care of her four children, that is – since shortly after her first son was born 12 years ago. Before kids, she had not one but two gratifying careers, first as a schoolteacher, then as a registered nurse.
피델리티 인베스트먼트, 메타버스 ETF 출시
AI요약
버트
2022.04.18
Fidelity Investments announced the launch of two new exchange-traded funds this week. The first invests in companies that support the broader digital assets ecosystem. The second invests in firms that develop, manufacture, distribute, or sell products or services related to the metaverse. The new products will be available to individual investors and financial advisors commission-free.
소비자 대상 마켓플레이스 스타트업&비상장 100개 기업 ...a16z 선정
AI요약
앨리스
2022.04.18
The Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies, with 19 companies graduating due to five IPOs, three SPACs, and 11 acquisitions. While the marketplaces are still relevant as ever, the marketplace model is still strong.
NFT 마켓 학습, 과대 광고보다 가치 발견
AI요약
앨리스
2022.04.18
On 13 April, an auction for an NFT of the first tweet ever, which was sold for $2.9 million by Twitter co-founder Jack Dorsey in March last year, garnered just $277 as its highest bid. This, according to experts, is a sign that NFT buyers are increasingly learning to value these digital assets correctly.
IBM CEO 아르빈드 크리슈나, "인공지능 왕좌를 되찾기 위한 여정을 시작할 것이다"
AI요약
버트
2022.04.18
Arvind Krishna will take over as CEO of IBM in April 2020. Krishna has spent his entire professional career at IBM. He started at the company's Watson Research labs in 1990 and later served as head of IBM's cloud and cognitive software division. Krishna spoke with TIME recently about what we can learn from IBM’s early AI missteps.
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