광고 - 테크42

광고

넷플릭스, 다음달 부터 광고 요금제 실시... 월 6.99달러

2022.10.14

Netflix will start using Nielsen’s digital audience measurement in the U.S. in 2023. The move comes as Netflix prepares to roll out a plan with ads that costs $6.99 a month. Amazon Prime recently partnered with Nielsen to track its audience for “Thursday Night Football”

전 구글 직원, 광고와 트래커 없는 검색 엔진 출시

2022.10.06

Neeva has raised $77.5m (£68m) from investors. It offers free-to-use search, with other features to be made available on a subscription basis. The UK price is likely to be about £5 per month, creator Sridhar Ramaswamy says.

애플, 올 연말까지 앱스토어 광고 사업 확장

2022.09.14

Apple is planning to release new ad “placements” as soon as the holiday season. The new ad units represent a significant expansion in Apple’s advertising inventory, which is focused on its App Store. The expansion comes as the tech giant’s advertising business is under increasing scrutiny.

넷플릭스, 광고요금제 서비스 파트너... 'MS' 선정

2022.07.14

Netflix has named Microsoft as its partner for its ad-supported service. The company announced in April that it was planning on rolling out an ad supported tier. Netflix has been struggling to retain and add subscribers. Co-CEO Reed Hastings has long been opposed to adding commercials or other promotions to the platform.

마케터가 메타버스 광고를 믿어야 하는 이유

2022.07.01

The Metaverse has created an even playing field among brands of all sizes. The younger demographic continues to push the digital world forward with each passing day. Total worldwide spend is expected to increase from $12 billion in 2020 to $72.8 billion in 2024. This isn’t hype. These are cold, hard facts.

넷플릭스, 광고 사업 확장을 위한 파트너십 협상 진행

2022.06.24

Netflix Co-Chief Executive Ted Sarandos confirmed that the streaming company is speaking to multiple potential partners to help it enter the advertising business, telling an industry conference that it may build its own ad business in the future. Netflix said in April that it is exploring an ad-supported version of its platform and in recent weeks has explored a range of partnerships that could help it bring those plans to fruition. Comcast NBCUniversal and Alphabet Google have emerged as top contenders to work with Netflix, The Wall Street Journal reported Wednesday.

페이스북 광고 알고리즘 투명해 진다

2022.06.23

Facebook agrees to change its algorithms to prevent discriminatory housing advertising. The company will also subject itself to court oversight. The settlement was reached with Meta Platforms Inc., formerly known as Facebook Inc.

카카오모빌리티, ‘온오프 멀티미디어·광고 생태계’ 구축

황정호 기자

2022.06.16

카카오모빌리티가 이용자들에게 새로운 이동 경험을 선사하기 위해 모빌리티 플랫폼을 기반으로 온라인과 오프라인을 아우르는 ‘멀티미디어·광고 생태계 구축’에 나선다고 16일 밝혔다. 카카오모빌리티는...

몰로코 “애드테크는 데이터를 정제해 부가가치를 만들어 내는 비즈니스”

인사이트42 디지털마케팅 스타트업

황정호 기자

2022.05.27

애드테크 기업들은 그간 점점 더 수집이 어려워지는 개인정보 데이터 대신 AI 머신러닝 기술을 적용해 각 기업이 확보한 데이터로 최대의 성과를 내는 솔루션을 선보이는가 하면 분산돼 있는 불특정 데이터 정보에서 맥락을 찾아 타깃팅하는 대안을 제시하고 있다. 미국 실리콘밸리에서 스타트업으로 시작해 자체 AI 솔루션을 기반으로 놀라운 성장을 거듭하고 있는 몰로코의 행보는 많은 주목을 받고 있다.

틱톡, 게임산업 진출하나? "베트남서 첫 테스트"

김광우 기자

2022.05.20

크리에이티비티를 발휘하도록 영감을 주는 숏폼 영상 플랫폼 틱톡이 전격적인 게임산업 진출에 나섰다. 외신에 따르면, 틱톡은 플랫폼 내부에서 게임을 이용할 수 있는 새로운 시스템을 선보인다. 우선 베트남에서 시범 운영에 나설 계획이다.

넷플릭스, 11년 만에 구독자 감소... '광고 버전' 손대나?

2022.04.20

Netflix Inc. said it is exploring offering a lower priced ad-supported version of the platform to boost its subscriber base, after the streaming giant posted its first quarterly subscriber loss in more than a decade. The move is a significant change for a company that has sold itself since its inception as a commercial-free haven for its members. Netflix is grappling with slowing revenue growth caused by stiffer competition from rival services and rampant account sharing among its customers.

메타, 올해 말 '광고 배치 제어' 기능 추가

2022.03.18

Meta, formerly known as Facebook, will begin testing new ad placement tools this year. The tools will give advertisers control...

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