넷플릭스 - 테크42

넷플릭스

넷플릭스, 4분기 가입자 1,310만 명... 가입자 급증에 가격 인상하나

2024.01.25

Streaming platform Netflix added 13.1 million new subscribers in the final quarter of 2023, beating Wall Street expectations. This is the highest number since the 2020 pandemic and brings Netflix's total global subscriber base to 260.3 million.

넷플릭스, 스트리밍 전쟁 승리에도 과제 산적

2024.01.22

There's no disputing that Netflix has won the streaming war. With over 247 million paying subscribers as of Q3, Netflix has the most subscribers of any major streaming service. But Netflix's victory is just the beginning. Competition is fierce and market saturation is also a factor.

넷플릭스, 시장 예상치 상회 하는 실적 전망

2024.01.02

Looking at the past two reports, Nexflix, the global number one multi-media entertainment OTT company in the United States, has a solid track record of beating the market's earnings estimates. Over the past two quarters, Netflix has seen an average stock price increase of 12.03%.

넷플릭스, 글로벌 시청자 데이터 공개

2023.12.14

After years of resistance, Netflix has finally released viewing data for nearly all of its TV shows and movies. Online video service (OTT) Netflix has released its "What We Watched" report, ranking what people watched on its platforms around the world over the past six months.

넷플릭스 베이직 출시 1주년... 새로운 광고 형식과 등급별 현황

2023.11.15

It's been a year since Netflix launched its "Basic with Ads" plan, joining an increasingly crowded field of ad-supported streaming platforms. After a year of solid connected TV (CTV) ad spending growth, cost-conscious consumers, and a Hollywood strike that underscored the value of its existing catalog, Netflix is launching a new ad-supported pricing plan, Basic.

넷플릭스에서 디즈니 콘텐츠 볼 수 있나?

2023.11.10

Disney is in talks with Netflix to license additional shows and films, but this will not include key IPs such as Disney, Pixar, Marvel, and Star Wars. CEO Bob Iger, who previously expressed concerns about sharing content with Netflix, has changed his stance to improve streaming profitability.

넷플릭스, 또다시 가격 인상

2023.10.19

How far will Netflix's price hike go? Netflix said in its third-quarter earnings report that its premium ad-free plan in the U.S. will increase by $3 per month to $22.99 starting Wednesday. The One Stream basic plan will also increase to $11.99 in the US. All other plans, including the $6.99 per month ad-supported tier, will remain the same.

넷플릭스, 오프라인 사업으로 확장...'넷플릭스 하우스' 오픈 예정

2023.10.13

Netflix, once a company that profited from mailing DVDs to customers, seems to be reverting to physical media with its peculiar decision to open several brick-and-mortar retail locations, dubbed Netflix House.

"미 Z세대, 넷플릭스보다 유튜브에서 영상 소비"

2023.10.13

Teenagers in the U.S. are watching more videos on YouTube than on Netflix, according to a new survey from investment bank Piper Sandler.

넷플릭스, 헐리우드 파업 끝난 후 '요금인상'

2023.10.04

Netflix has announced plans to raise the price of its ad-free subscription plans in the wake of the Hollywood actors' strike. The price hike will happen first in the U.S. and Canada, and it's not yet clear how much more Netflix will charge internationally. Netflix last raised prices in early 2022, charging $9.99 per month for the Basic plan, $15.49 per month for the Standard plan, and $19.99 per month for the Premium plan.

OTT 가격 상승에도 구독은 유지

2023.08.18

Despite the rise in streaming service prices, people are not canceling their subscriptions. Major streaming platforms have increased subscription prices by an average of 25%, leading to an average cost of streaming services reaching $87, up from last year.

그래서 TV는 결국 사라질까요?

인사이트42 디지털마케팅

류정민 기자

2023.08.17

텔레비전으로 전통적인 TV 프로그램을 시청하는 대신 유튜브, 넷플릭스, 디즈니+ 등 스트리밍 서비스를 시청하는 시청자들이 늘어나고 있다. 스트리밍 서비스 가격은 오르는데 전통적인 TV의 쇠퇴는 계속되고 있다.

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