넷플릭스 - 테크42

넷플릭스

넷플릭스, 글로벌 시청자 데이터 공개

2023.12.14

After years of resistance, Netflix has finally released viewing data for nearly all of its TV shows and movies. Online video service (OTT) Netflix has released its "What We Watched" report, ranking what people watched on its platforms around the world over the past six months.

넷플릭스 베이직 출시 1주년... 새로운 광고 형식과 등급별 현황

2023.11.15

It's been a year since Netflix launched its "Basic with Ads" plan, joining an increasingly crowded field of ad-supported streaming platforms. After a year of solid connected TV (CTV) ad spending growth, cost-conscious consumers, and a Hollywood strike that underscored the value of its existing catalog, Netflix is launching a new ad-supported pricing plan, Basic.

넷플릭스에서 디즈니 콘텐츠 볼 수 있나?

2023.11.10

Disney is in talks with Netflix to license additional shows and films, but this will not include key IPs such as Disney, Pixar, Marvel, and Star Wars. CEO Bob Iger, who previously expressed concerns about sharing content with Netflix, has changed his stance to improve streaming profitability.

넷플릭스, 또다시 가격 인상

2023.10.19

How far will Netflix's price hike go? Netflix said in its third-quarter earnings report that its premium ad-free plan in the U.S. will increase by $3 per month to $22.99 starting Wednesday. The One Stream basic plan will also increase to $11.99 in the US. All other plans, including the $6.99 per month ad-supported tier, will remain the same.

넷플릭스, 오프라인 사업으로 확장...'넷플릭스 하우스' 오픈 예정

2023.10.13

Netflix, once a company that profited from mailing DVDs to customers, seems to be reverting to physical media with its peculiar decision to open several brick-and-mortar retail locations, dubbed Netflix House.

"미 Z세대, 넷플릭스보다 유튜브에서 영상 소비"

2023.10.13

Teenagers in the U.S. are watching more videos on YouTube than on Netflix, according to a new survey from investment bank Piper Sandler.

넷플릭스, 헐리우드 파업 끝난 후 '요금인상'

2023.10.04

Netflix has announced plans to raise the price of its ad-free subscription plans in the wake of the Hollywood actors' strike. The price hike will happen first in the U.S. and Canada, and it's not yet clear how much more Netflix will charge internationally. Netflix last raised prices in early 2022, charging $9.99 per month for the Basic plan, $15.49 per month for the Standard plan, and $19.99 per month for the Premium plan.

OTT 가격 상승에도 구독은 유지

2023.08.18

Despite the rise in streaming service prices, people are not canceling their subscriptions. Major streaming platforms have increased subscription prices by an average of 25%, leading to an average cost of streaming services reaching $87, up from last year.

그래서 TV는 결국 사라질까요?

인사이트42 디지털마케팅

류정민 기자

2023.08.17

텔레비전으로 전통적인 TV 프로그램을 시청하는 대신 유튜브, 넷플릭스, 디즈니+ 등 스트리밍 서비스를 시청하는 시청자들이 늘어나고 있다. 스트리밍 서비스 가격은 오르는데 전통적인 TV의 쇠퇴는 계속되고 있다.

'디즈니'도 '넷플릭스' 따라한다… 요금 인상·계정 공유 금지

2023.08.11

Disney follows Netflix in raising prices. On its second quarter earnings call, Disney announced that it is raising prices on its streaming platform, effective October 12. As of October 12, Disney+ will cost $13.99 per month.

넷플릭스, 아이폰용 게임 컨트롤러 앱 출시

2023.08.09

Netflix is accelerating its push into the video game market with the recent release of a controller app for iOS devices. The new Netflix Game Controller lets you pair your phone or tablet with your TV and use it as a gamepad. The app allows users to play games available through the Netflix service on their TVs while controlling them from their mobile devices.

넷플릭스, 마이크로소프트와의 독점 광고 계약 재조정

2023.07.28

A year after Netflix signed an exclusive advertising partnership with Microsoft, the company is reportedly looking to expand new advertising channels. The Wall Street Journal reported on Nov. 27 that Netflix is tinkering with the revenue structure of its ad-linked plans, which it introduced last year to boost revenue. Instead of reducing the size of the revenue guarantee from its existing partner Microsoft, Netflix is expanding its advertising channels through various partners, the report said.

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