AT&T, 마이크로소프트에 디지털 광고 기술 플랫폼 '잰더' 매각

AT&T Inc. will sell online advertising platform Xandr Inc. to Microsoft Corp. , ending its bid to become a major force in digital marketing. Microsoft said Xandr’s digital ad marketplace will help boost its digital advertising and retail media capabilities. Financial terms weren’t disclosed. Last year, The Wall Street Journal reported that AT&T was considering a potential sale of its digital advertising operations, as it scaled back its media ambitions.

AT&T to Sell Digital Ad Tech Platform Xandr to Microsoft

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