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[현장] 코분샤 최윤영 글로벌 디렉터가 짚은 일본 팬 마케팅의 조건
최윤영 코분샤(KOBUNSHA) 글로벌 콘텐츠 디렉터의 ‘여성 라이프스타일 미디어 × 이벤트로 여는 일본 팬 마케팅 전략’ 발표는 한국 브랜드의 일본 시장 공략에 있어 브랜드가 현지 소비자에게 어떤 방식으로 신뢰를 얻고 팬을 만들어갈 것인지에 대한 답을 제시했다. (사진=테크42)
황정호 기자
2026.04.23
비즈니스
테크놀로지
카카오모빌리티, 자율주행 내재화 청사진 공개…“서비스 신뢰 높인다”
조상돈 기자
2026.04.23
비즈니스
유럽 탄소표준 무대 선 글래스돔…아시아 공급망 데이터 연결 시동
김광우 기자
2026.04.23
인사이트42
인터뷰
[AI 인사이트②] 앤디 색이 본 다음 시장…“AI 시대 승자는 빠른 스타트업일 수도”
황정호 기자
2026.04.22
인사이트42
디지털마케팅
[현장] “K-브랜드 일본 공략, 이제부터는 운영의 싸움”… ‘Go Japan’서 나온 실전 해법
황정호 기자
2026.04.22
AI요약
SEC, 코인베이스에 비트코인 제외한 모든 암호화폐 거래 중단 요청
AI요약
버트
2023.08.02
The U.S. Securities and Exchange Commission (SEC) has asked Coinbase to halt trading in all cryptocurrencies except for Bitcoin. This request is a sign of the SEC's intention to assert regulatory authority over a broader portion of the market, as revealed by Coinbase CEO Brian Armstrong.
틱톡, 글로벌 이커머스 시장 진출한다
AI요약
앨리스
2023.08.01
TikTok is preparing to compete with Chinese giants Shein and Temu for a share of the global e-commerce market. The short-form video-sharing platform is planning to launch a program that will assist Chinese merchants in selling goods to the US and beyond.
인스타그램 창업자들 개발한 아티팩트, AI 음성 기능 추가
AI요약
앨리스
2023.08.01
Personalized news app Artifact, developed by Instagram’s founders, is adding a new AI-powered text-to-speech feature. This feature will allow Artifact users to listen to news articles read aloud, offering a variety of natural-sounding voices instead of robotic ones.
한국 과학자들의 상온 초전도체 발표, 혁명인가 환상인가
AI요약
버트
2023.08.01
Korean scientists have announced that they have achieved superconductivity, a phenomenon where electrical resistance disappears, at room temperature of 30 degrees Celsius. This implies that lossless power transmission is possible regardless of distance, which could lead to an energy revolution. However,
넷플릭스, 마이크로소프트와의 독점 광고 계약 재조정
AI요약
앨리스
2023.07.28
A year after Netflix signed an exclusive advertising partnership with Microsoft, the company is reportedly looking to expand new advertising channels. The Wall Street Journal reported on Nov. 27 that Netflix is tinkering with the revenue structure of its ad-linked plans, which it introduced last year to boost revenue. Instead of reducing the size of the revenue guarantee from its existing partner Microsoft, Netflix is expanding its advertising channels through various partners, the report said.
광고 시장이 회복되고 있다
AI요약
버트
2023.07.28
Advertising is the lifeblood of big tech. When the ad market slows, as it did last year, companies like Google, Meta, Amazon, and even Microsoft suffer. Tech giants have endured a conservative advertising environment in recent quarters as companies conserve cash in a challenging environment of economic uncertainty and high interest rates. However, new data from several tech companies shows positive signs that the ad market is recovering. This recovery can be traced back to the rise of AI.
전기차, 과장된 주행거리보다 '충전'이 더 큰 문제
AI요약
앨리스
2023.07.28
When we talk about electric cars, we tend to think of range anxiety as the biggest controversy. But when it comes to EVs, charging is probably the biggest complaint. It's easy to see why Ford shared Tesla's charging stations. However, the other seven automakers are trying to solve the charging infrastructure problem themselves. They've announced new charging networks that could compete with and overtake Tesla's Supercharger network, but it will be a year before the first stations are up and running.
테슬라, 주행거리 불만... 소비자 대응팀 발동
AI요약
버트
2023.07.28
Tesla has been criticized for overstating range since the launch of its first electric car models. According to Reuters, Tesla has created a separate customer response team to address range issues and advise consumers that the range of some models may be reduced due to battery degradation. Tesla is not alone in overstating EV range. Standards organization SAE International recently released a study showing that in highway driving, electric vehicles typically fall 12.5% short of their official range.
반도체 불황 끝? 인텔 2분기 흑자 전환
AI요약
앨리스
2023.07.28
Is the recession over for the semiconductor market? Intel has reported earnings that beat market expectations. Intel reported revenue of $12.9 billion and earnings per share of $0.13 in the second quarter. This exceeded the consensus forecast of $12.13 billion in revenue and marked a return to profitability after two consecutive quarters of losses.
서비스나우 빌 맥더멋 CEO, "생성형 AI로 전 세계 GDP 7조 달러 증가"
AI요약
버트
2023.07.27
Some experts have estimated that generative AI could increase global GDP by more than $7 trillion. "We are witnessing unprecedented adoption of generative AI across consumers and businesses," said Bill McDermott, CEO of ServiceNow, "Our platform experts, who have worked with some of the top brands in the tech industry, believe this moment will be as transformative as, if not more so than, the internet or the iPhone." Bill McDermott also said that generative AI could increase global GDP by more than $7 trillion.
팔라우 공화국, 리플과 미 달러화 기반 스테이블코인 출시 예정
AI요약
앨리스
2023.07.27
Cryptocurrency solutions company Ripple is launching a stablecoin pilot project with the Republic of Palau. The collaboration will see the Republic of Palau's U.S. dollar-backed stablecoin issued on Ripple's blockchain, Ripple Leaflet. In addition, the Palauan government said it will leverage its various technical resources with Ripple's CBDC platform, an end-to-end solution that helps central banks issue their own CBDCs.
메타·마이크로소프트·아마존, '지도' 대항 프로젝트
AI요약
버트
2023.07.27
Google and Apple dominate the online map market, charging businesses and developers for their mapping services. But other big tech companies have rolled up their sleeves to break this monopoly. Meta, Microsoft, and Amazon Web Services, along with map providers, have begun releasing mapping data that companies can use to develop their own apps. According to CNBC, these projects pose a potential risk to Google and Apple.
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