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[현장] 코분샤 최윤영 글로벌 디렉터가 짚은 일본 팬 마케팅의 조건
최윤영 코분샤(KOBUNSHA) 글로벌 콘텐츠 디렉터의 ‘여성 라이프스타일 미디어 × 이벤트로 여는 일본 팬 마케팅 전략’ 발표는 한국 브랜드의 일본 시장 공략에 있어 브랜드가 현지 소비자에게 어떤 방식으로 신뢰를 얻고 팬을 만들어갈 것인지에 대한 답을 제시했다. (사진=테크42)
황정호 기자
2026.04.23
비즈니스
테크놀로지
카카오모빌리티, 자율주행 내재화 청사진 공개…“서비스 신뢰 높인다”
조상돈 기자
2026.04.23
비즈니스
유럽 탄소표준 무대 선 글래스돔…아시아 공급망 데이터 연결 시동
김광우 기자
2026.04.23
인사이트42
인터뷰
[AI 인사이트②] 앤디 색이 본 다음 시장…“AI 시대 승자는 빠른 스타트업일 수도”
황정호 기자
2026.04.22
인사이트42
디지털마케팅
[현장] “K-브랜드 일본 공략, 이제부터는 운영의 싸움”… ‘Go Japan’서 나온 실전 해법
황정호 기자
2026.04.22
AI요약
FTX 창업자 샘 뱅크먼-프리드, 이번엔 증인 조작 혐의
AI요약
앨리스
2023.07.27
U.S. prosecutors urged a federal judge on Saturday (Nov. 26) to jail Sam Bankman-Fried for leaking his ex-girlfriend's private diary to the New York Times. Assistant U.S. Attorney Danielle Sassoon told U.S. District Judge Louis Kaplan during a court hearing that the leak, along with Bankman-Fried's previous contact with FTX's legal counsel, amounted to witness tampering.
할 일 많은 머스크, 트위터 'X'로고... 새버전으로 변경
AI요약
버트
2023.07.26
Twitter's new "X" logo is getting a new look. "We're replacing Twitter's X logo with one that has a slightly thicker bar, and then we're going to revert it back," Musk said, "I don't like the thicker bar, so I'm going to revert it." The updated logo is already live on the Twitter homepage, and Musk has changed his profile picture to match.
샤오미, 잃어버린 인도 시장 되찾을 수 있을까? 스마트폰 라인 삭감
AI요약
앨리스
2023.07.26
Xiaomi has announced that it is drastically cutting its complex smartphone line in India to focus on 5G smartphones and a more streamlined product portfolio in a bid to regain market share lost to rivals such as South Korea's Samsung Electronics. Xiaomi has been a smartphone leader in India for years, but has seen a decline due to regulatory challenges and an overwhelming product portfolio. and an overly large product portfolio have led to its decline. Recognizing that its complex lineup of smartphones is confusing to customers, Xiaomi is making a strategic market push. In the quarter through March, Xiaomi ranked fourth in the Indian smartphone market, behind Samsung, Oppo, and Vivo, according to market research firm IDC.
챗GPT, 안드로이드용 앱 출시
AI요약
버트
2023.07.26
As promised, OpenAI has released the ChatGPT app for Android. Like the iOS version, you can talk to a generative AI to get advice, answers, and other helpful responses. You can also use OpenAI's own speech recognition capabilities to make voice requests, synchronize chat history across devices, and export data.
가트너, 2024년 전 세계 IT 지출... 5조1천억 달러 이상
AI요약
앨리스
2023.07.26
As organizations adopt automation and efficiency technologies to drive massive growth with fewer employees, research firm Gartner has found that by worldwide IT spending is expected to reach more than $5.1 trillion in 2024 as companies adopt automation and efficiency technologies to drive massive growth with fewer employees. "Digital business transformation has begun to change," said John-David Lovelock, senior vice president and analyst at Gartner, "IT projects are shifting from a focus on external deliverables like revenue and customer experience to internal efforts focused on optimization."
스냅, 실적 예상치 하회... 시간외 19% 폭락
AI요약
버트
2023.07.26
Snap's stock plunges more than 19% in after-hours trading. Analysts are noting Snap's performance amid a modest recovery in the digital advertising market, but the company issued guidance that was below market expectations.
골드만삭스, "아이폰 15가 애플의 강력한 성장 이끌 것"
AI요약
앨리스
2023.07.26
Goldman Sachs analysts predicted that Apple's quarterly earnings report in August will be healthy but stable, and that the iPhone 15 lineup will drive more users to upgrade. Like Morgan Stanley, Goldman Sachs said, "We don't expect any surprises in Apple's earnings call on August 3, 2023," and that "despite concerns that Apple is overvalued, we see significant improvement in Apple's next fiscal quarter."
틱톡, 앱에 새로운 형태의 텍스트 게시물 기능 추가
AI요약
버트
2023.07.25
TikTok is testing a new format for its app: text posts. On Monday, TikTok announced that text posting will be added to features such as live videos, photos, duets that allow other users to post their videos side-by-side, and stitches that allow users to combine their own videos with originally posted videos. By adding the text posting option, TikTok joins other social media platforms that already offer text as a built-in feature, including Twitter, Facebook, Threads, Instagram Stories, and Tumblr. The feature will be available in the app starting Monday.
스포티파이, 12년 만에 프리미엄 가격 인상
AI요약
앨리스
2023.07.25
Spotify has announced that it is raising its premium price in the U.S. for the first time in 12 years. The premium subscription, which has been $9.99 for 12 years since its launch in 2011, will now cost $10.99. "As we continue to innovate, we're changing our premium pricing in several markets around the world," Spotify said on its website, "This price increase will help us continue to deliver value to fans and artists on the platform."
트위터 CEO, 새 로고 'X' 브랜드... 뱅킹 및 결제 계획 언급
AI요약
버트
2023.07.25
Twitter's new "X" rebranding is officially underway. In an unusual twist, Twitter CEO Linda Yaccarino took to Twitter to offer new clues as to what the rebrand might mean. Payments and banking features could figure prominently in Elon Musk's new vision, she said, "Twitter usage is at an all-time high, and we will delight our entire community with new experiences - audio, video, messaging, payments, and banking - and create a global marketplace for ideas, products, services, and opportunities."
마이크로소프트, 클라우드 이메일 해킹... 5가지 주요 조사 결과
AI요약
앨리스
2023.07.25
U.S. government agencies were among the victims of the Chinese-linked hack is troubling. But according to researchers at cloud security vendor Wiz, the impact of the breach could be far greater than Microsoft previously acknowledged.
ChatGPT: AI 기반 챗봇에 대해 알아야 할 모든 것
AI요약
앨리스
2023.07.25
OpenAI's text-generative AI chatbot, ChatGPT, has taken the world by storm. It can write essays, code, and more when given short text prompts, making it a huge productivity booster. As a result, AI tools are growing rapidly - in fact, they've expanded dramatically since its launch just a few months ago. And OpenAI is investing heavily in it. ChatGPT recently became even more powerful with GPT-4, the latest language authoring model from the OpenAI labs.
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