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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
레이테온, 스코틀랜드에 드론 방어용 레이저 무기 센터 건설 예정
AI요약
버트
2022.07.19
Raytheon UK says it will open a laser integration centre in Livingston next year. The centre will focus on testing, fielding and maintenance of high-energy lasers. The lasers are designed to destroy small attack drones, such as quadcopters. The firm says the war in Ukraine has highlighted the threat they pose.
우버, 장애인 라이더에게 과도하게 청구된 금액 보상해 준다
AI요약
버트
2022.07.19
Uber has settled a lawsuit accusing the company of overcharging riders with disabilities. The ridesharing company will pay at least $2.2 million to those who were charged wait time fees despite disabilities. Uber will also offer credits to 65,000 people who've obtained waivers for the fees.
지바이크, 현대차 공유플랫폼 'ZET' 인수
AI요약
버트
2022.07.19
Gbike, a South Korea-based micromobility Gcooter operator, is acquiring Hyundai Motor’s shared micromoobility sharing platform ZET. Gbike CEO Walter Yoon told TechCrunch that the deal, which is its first acquisition, will be completed in early August. Financial terms of the deal were not disclosed.
마이크로소프트, 드론 AI 훈련 시뮬레이터 출시
AI요약
버트
2022.07.19
Microsoft launches Project AirSim, a flight simulator for drones. It will be used to train the artificial intelligence systems of autonomous aircraft. It makes it possible for test flights in places that would be too risky in reality. Microsoft hopes to offer the software as a free option in the future.
트위터, 일론 머스크의 재판 연기 시도에 반발
AI요약
앨리스
2022.07.19
Elon Musk and Twitter continued sparring over a $44 billion acquisition gone awry this week. The parties will appear at a hearing via teleconference on Tuesday so a Delaware chancellor can decide if their trial will proceed on an expedited or slower schedule. In a fresh filing out Monday, Twitter’s attorneys accused Musk of using delay tactics, in part, to harm Twitter’s reputation.
중국 배터리 1위 업체 CATL, 멕시코에 공장부지 물색 중
AI요약
앨리스
2022.07.19
Contemporary Amperex Technology Co. Limited, abbreviated as CATL, is the world's largest battery cell manufacturer. CATL is scouting new factory sites in Mexico to supply Tesla and other US electric automakers. The company is considering two sites near the US border and a significant $5 billion investment.
아이폰 덕에 총탄 막아낸 우크라이나 군인 화제
AI요약
앨리스
2022.07.19
Apple devices like Apple Watch and iPhone have saved lots of lives with features like ECGs, SOS emergency calling, Fall Detection, and more. But it’s much rarer for the physical device to offer protection. In a recent video, an iPhone has been credited with stopping a bullet, saving a Ukrainian soldier’s life.
암호화폐 거래소 바이낸스, 불법 운영으로 네덜란드 중앙은행으로부터 340만달러 벌금
AI요약
앨리스
2022.07.19
Binance has been fined 3.3 million euros ($3.4 million) fine by the Dutch central bank. The regulator had warned last year that Binance was offering its services in the Netherlands without authorization. The development goes against Binance’s recent shift in tone around making peace with global regulators.
암호화폐 시장 시가총액 1조달러 되찾았다
AI요약
앨리스
2022.07.19
Crypto traders found cause for celebration on July 18 as the total market capitalization climbed back above the $1 trillion mark following weeks of widespread selling after Bitcoin (BTC) price swept yearly lows below $18,000.
소프트뱅크, ARM 영국 상장 계획 중단
AI요약
앨리스
2022.07.19
SoftBank has put on hold plans for a London initial public offering of the British chip technology firm Arm Ltd because of the political turmoil in the UK government, the Financial Times reported on Monday. The departures of investment minister Gerry Grimstone and digital minister Chris Philp, following the collapse of UK Prime Minister Boris Johnson's government earlier this month, have led SoftBank to pause discussions about Arm's UK listing next year, the FT reported, citing people briefed on the talks.
넷플릭스, 가족 외 계정 추가 가능... '4000원 더'
AI요약
버트
2022.07.19
Netflix is testing a new feature that charges users who share their account with others. The test will prompt users to pay an additional fee if they use an account outside their household. Netflix will begin testing the feature in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras.
애플, "일부 팀 내년 채용 없다" 긴축 기조 돌입
AI요약
앨리스
2022.07.19
Apple is planning to slow hiring and spending growth next year in some divisions. The decision stems from a move to be more careful during uncertain times, people say. The changes won't affect all teams, and Apple is still planning an aggressive product launch schedule in 2023. Apple has generally weathered past economic turmoil better than many peers.
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