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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
영미권 최대 온라인 커뮤니티 레딧, 블록체인 기반 아바타 출시
AI요약
앨리스
2022.07.08
Reddit plans to release a series of blockchain-based “Collectible Avatars” in the coming weeks — but isn’t calling them NFTs. In a blog post, the company was also at pains to emphasize they would only be purchasable with government-issued fiat currencies.
미국 은행가협회, 연준 CBDC 발행에 반대
AI요약
앨리스
2022.07.08
A leading trade association for US banks has pushed back on the idea of a Fed-issued CBDC. The American Bankers Association, as well as a number of crypto policy organizations, recently wrote to the Commerce Department regarding the outlook for US competitiveness in digital assets.
8월 출시 예정 '삼성 갤럭시 워치5' 실물 이미지 유출
AI요약
앨리스
2022.07.08
A massive raft of renders, purporting to show off Samsung’s Galaxy Watch5 have made their way to the desk of 91Mobiles. The site reports that we’ll see two models, apparently confirming a higher-end Pro model that will top the range. That unit, codenamed Project X, will come in black or gray titanium and get a single case option, but users can opt for a version with, or without, LTE.
넷플릭스, '기묘한 이야기 4' 조회 10억 시간 돌파
AI요약
버트
2022.07.07
Stranger Things 4 has racked up 1.15 billion hours of viewing time within the first 28 days of each part's release. The streaming giant has yet to reveal whether the series' popularity has had a significant impact on its subscriber numbers. In April this year, Netflix admitted that it lost about 200,000 subscribers in the first quarter of 2022.
IBM, 데이터 옵저버빌리티 Databand 인수
AI요약
버트
2022.07.07
IBM has acquired Tel Aviv-based Databand, a startup developing an observability platform. Databand crunches various pipeline metadata including logs, runtime info and data profiles. The goal is to give engineers a view of where bottlenecks or anomalies are appearing.
유비소프트, 9월 1일부터 15개 게임 온라인 지원 중단
AI요약
버트
2022.07.07
Ubisoft is decommissioning online services in 15 games on September 1st 2022. The company says it's doing this to "focus our resources on delivering great experiences for players" Affected games include Assassin's Creed Brotherhood, Ghost Recon Future Soldier and more. Depending on the title, gamers will no longer be able to access multiplayer modes or download and install additional content.
딜리버리히어로와 글로보, EU 반독점 검사 대상
AI요약
버트
2022.07.07
Delivery Hero and Glovo targeted for EU antitrust inspections. European Commission says it has carried out unannounced inspections of online food, grocery and consumer goods delivery businesses. Concerns over potential breaches of EU competition laws against forming cartels and other restrictive business practices. Competition in the on-demand delivery space is facing challenging operational conditions.
애플, 익스트림 스포츠 애플워치 개발한다
AI요약
버트
2022.07.07
Apple is reportedly planning to launch an "extreme sports" version of the Apple Watch this year. The extreme sports model is expected to have the company's largest smartwatch display to date. It will also have a stronger metal casing and a shatter-resistant screen, according to Bloomberg's Mark Gurman.
애플 M2 맥북에어, 7월 8일부터 배송 개시
AI요약
앨리스
2022.07.07
According to a new blog post by the company, Apple will begin taking orders for its newly redesigned 13.6-inch MacBook Air on Friday, July 8, at 5 am PT. The laptop will arrive at buyers' doorsteps and be available for same-day retail purchase a week later on July 15.
리비안, 올해 전기차 생산목표량 2만5000대
AI요약
앨리스
2022.07.07
Rivian confirmed that it’s on track to build 25,000 vehicles in 2022, in line with the lowered guidance it issued in March. Rivian delivered 4,467 of its electric trucks and SUVs to customers in the second quarter.
영국 암호화폐 보유자 55%가 장기 투자자
AI요약
앨리스
2022.07.07
An average crypto asset holder in Great Britain would be young, male and a hodler. The report revealed that 10% of the U.K. citizens hold or have held crypto, with 55% never having sold any (equivalent to 5% of the adult population). Only 7% are currently holding more than £5,000 in value, while 52% of current owners have holdings of up to £1,000 ($1200).
암호화폐 거래소 FTX, 하드웨어 지갑 레저 지원
AI요약
앨리스
2022.07.07
With the integration of FTX services into the ‘Swap’ section of your Ledger Live* app, you can now swap 120+ digital assets with low fees, self-custody and world-class security. It’s a world first. Thanks to our new partnership, swapping your coins with FTX through Ledger Live and securing them with your Ledger Nano now only involves a single transaction with your swapped funds automatically sent to your Ledger.
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