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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
유럽 배터리 제조사 노스볼트, 폭스바겐과 골드만삭스로부터 11억달러 투자 유치
AI요약
앨리스
2022.07.07
Northvolt’s announcement comes at a time when European economies are laying out plans to move away from vehicles that use diesel and gasoline. As the number of electric vehicles on our roads increases, the competition to develop factories capable of manufacturing EV batteries at scale is intensifying. Northvolt recently said its first gigafactory, Northvolt Ett, had started commercial deliveries to European customers.
테슬라 2분기 인도량 18% 감소, 상하이 공장 폐쇄 탓
AI요약
버트
2022.07.06
After several quarters of impressive growth, Tesla is starting to feel the pinch. The US automaker announced on Saturday that, between April and June, it has produced only 258,580 electric vehicles and delivered only 254,695 cars. By comparison, it was able to build 305,407 EVs and deliver 291,189 of them in the first three months of 2022. However, it claims that it produced more cars in June 2022 than any previous month in its history.
람보르기니 레이싱 팀, 자동차 부품에 NFT 인증 채택
AI요약
버트
2022.07.06
Lamborghini Squadra Corse GT racing team Vincenzo Sospiri Racing announced that it will begin using non-fungible tokens (NFTs) to certify and authenticate factory car parts, the team announced on Tuesday. The move is part of a pilot scheme by the company Go2NFT, which specializes in creating corporate NFTs for businesses.
핀테크 기업 이토로, 나스닥 SPAC 상장 계획 철회
AI요약
앨리스
2022.07.06
FinTech Acquisition Corp. V (NASDAQ: FTCV) (“FinTech V”), a publicly-traded special purpose acquisition company, and eToro Group Ltd (“eToro” or the “Company”), the leading social investing network, announced today that they have mutually agreed to terminate their previously announced agreement and plan of merger (the “Merger Agreement”), effective immediately.
美 연준, CBDC 및 디지털달러에 여전히 미온적
AI요약
앨리스
2022.07.06
The prospect of a US central bank digital currency did not impress panelists at the Federal Reserve's first conference on the international role of the dollar. A panel focused on digital assets found that institutional investment in crypto is "constrained by the lack of a regulatory framework"
샤오미, 소니 1인치 이미지 센터 탑재한 카메라폰 선봬
AI요약
앨리스
2022.07.06
Just six months after its last flagship launch, Xiaomi has announced another one. The Xiaomi 12S Ultra packs a massive one-inch, 50.3-megapixel Sony IMX989 main sensor. And unlike the Sony Xperia Pro-I, the Xiaomi 12S Ultra apparently uses the entirety of its one-inch sensor. And the camera unit itself? Well, it looks gigantic.
MS-메타 등, '메타버스표준포럼' 설립...넷마블도 참여
AI요약
버트
2022.07.06
The Metaverse Standards Forum has been formed by Microsoft, Epic, Meta and other companies to foster open, interoperable standards for augmented and virtual reality, geospatial, and 3D tech. The group is also interested in developing "consistent terminology" for the space, where players can't even agree on what a "metaverse" is.
인도 타타자동차, 내년 1분기까지 전기차 5만대 판매 계획
AI요약
앨리스
2022.07.05
Mumbai-based automaker Tata Motors wants to sell 50,000 electric vehicles by the end of the fiscal year ending March 31, the company's chairperson Natarajan Chandrasekaran said during a shareholders' meeting on Monday.
테슬라, 도로 스캔 기능 업데이트 공개
AI요약
버트
2022.07.05
Tesla has introduced a software update that scans for potholes in its cars. The update will trigger the adaptive suspension in supported vehicles to adjust the ride height for more comfort. The ride adjustment will only work in Tesla Model S and Model X cars with adaptive suspensions. It's not clear if the Model 3 or Y vehicles also scan for rough roads.
영국 하원의원, 중국 CCTV 회사 2곳의 장비 판매 금지 촉구
AI요약
버트
2022.07.05
67 MPs and Lords call on government to ban sale and use of Hikvision and Dahua. Research suggests many public bodies across the UK use CCTV cameras made by the firms. This includes 73% of UK councils, 57% of secondary schools in England and six out of 10 NHS trusts.
틱톡, 사용자들의 데이터 보안 강화 위해 '프로젝트 텍사스' 진행 중
AI요약
버트
2022.07.05
TikTok wrote to Republican Senators to assure them that it's working on a program called 'Project Texas' to bolster data security for U.S.-based users. This was in response to a June 27 letter to the company from Senators that questioned its data access policy.
아마존, 런던에서 전기자전거와 도보로 화물 배송 시작
AI요약
버트
2022.07.05
Amazon has opened a micromobility hub in central London to make e-bikes and on-foot couriers available for deliveries. The company plans to open more e-cargo delivery hubs in the UK in the coming months. It already has more than 1,000 electric delivery vans on the road in the country.
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