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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
중앙아프리카공화국, 디지털화폐 '산고코인' 출시
AI요약
앨리스
2022.07.04
Sango Coin and bitcoin will exist as recognized cryptocurrencies in the Central African Republic. The token will be used to modernize the country’s infrastructure and a planned metaverse project.
테슬라, 올 2분기 전기차 인도량 25만대 넘어
AI요약
앨리스
2022.07.04
Tesla just reported second-quarter vehicle production and delivery numbers for 2022. A year ago, Elon Musk’s electric car business delivered 201,250 vehicles in the second quarter. Tesla was hamstrung during the period ending June 30, 2022, by parts shortages, supply chain snarls and Covid restrictions that forced China’s Shanghai factory to close or operate only partially for weeks.
메타, 암호화폐 지갑 '노비' 서비스 폐쇄
AI요약
앨리스
2022.07.04
But the demise of Novi and Diem doesn’t mean Meta won’t make another digital wallet. In fact, the company announced last month that it was rebranding Facebook Pay to Meta Pay. The executive said he envisioned a future where Meta Pay would function as a place to store all the digital items you buy or create in virtual worlds.
바이낸스, 위기 빠진 암호화폐 기업 소방수로 나서나
AI요약
앨리스
2022.07.04
Every company is handling the bear market differently. CZ and Binance are no different. What are they up to? Has their overall strategy changed? How have they been affected? Hear answers to all of these questions and much more in the livestream.
삼성, '게이밍허브' 서비스 출시
AI요약
버트
2022.07.01
Samsung is adding Amazon's Luna and Twitch to its smart TV gaming lineup. The Samsung Gaming Hub lets gamers access cloud gaming services using only their Bluetooth controller. Twitch is available today, while Luna is coming soon. Gamers will also be able to access Xbox Game Pass, NVIDIA GeForce NOW, Google Stadia and Utomik apps.
삼성전자, 3나노 칩 생산 본격화
AI요약
버트
2022.07.01
Samsung Electronics has begun mass production of 3-nanometer chips. The South Korean tech giant is the first to do so globally. It aims to beat Taiwan Semiconductor Manufacturing Co, or TSMC, the world’s most advanced foundry chipmaker. Samsung has been competing with Apple chipmaking partner TSMC.
메이저리그, 2024년 스트라이크존 로봇심판 배치 검토
AI요약
버트
2022.07.01
Major League Baseball will introduce an Automated Strike Zone System in 2024. The so-called robot umpires may call all balls and strikes then relay the information to a plate umpire. The comments come in the wake of fan outrage over umpire's missed calls.
드라코 모터스, 2000마력 전기 SUV 선보여
AI요약
버트
2022.07.01
Drako Motors previewed the 2,000-horsepower Drako Dragon Super-SUV. The San Jose, California-based automaker said the Dragon zips from 0 to 60 mph in 1.9 seconds. The company declined to say whether all 25 of the Drako GTE supercars it produced have been sold and delivered to customers.
구글, 크롬 및 안드로이드 비밀번호 관리자 통합
AI요약
버트
2022.07.01
Google today announced an update to its password manager for Chrome and Android. Users will soon see a new unified user experience that will automatically group multiple passwords for the same sites or apps together. Google is also adding a new password-related feature to Chrome on iOS, which can now generate strong passwords for you.
메타, 위기의식 공유 '속도와 효율' 강조
AI요약
버트
2022.07.01
Meta is preparing for a leaner second half of 2022, according to an internal memo. Chief product officer Chris Cox outlines the company's priorities and challenges to its business. He says monetizing Reels, the company’s short-form video TikTok copy, “as quickly as possible” is a key priority.
마이크론 테크놀로지 산제이 메로트라 CEO, "소비자 수요 약화가 스마트폰 판매 감소로 이어질 듯"
AI요약
앨리스
2022.07.01
Micron Technology says it expects smartphone sales to be lower than previously expected. CEO Sanjay Mehrotra says he expects smartphone unit volume to decline by around 5%. Micron also warns that it believes that PC sales could decline 10% versus last year. Micron shares fell more than 2% in extended trading on the company’s report.
아마존, 아랍에미리트에 LGBT 상품 제한
AI요약
버트
2022.07.01
Amazon has restricted search results related to LGBT people and issues on its website in the United Arab Emirates. The firm took the step after reportedly coming under pressure from authorities in the Gulf state. Same-sex sexual relations are illegal in the UAE and expressing support for LGBT rights could also be deemed an offence.
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