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[인터뷰] 남효리 발렌 글로벌 센터 실장…일본 시장 공략, ‘브랜딩·채널 믹스’가 승부 가른다
발렌은 일본 시장을 중심으로 K-브랜드의 현지 안착과 매출 성장을 동시에 설계하는 ‘파트너형 에이전시’를 표방한다. 또한 단순 광고 대행을 넘어 브랜드의 유통 구조와 수익 모델까지 함께 설계하는 접근으로 차별화를 만들어왔다. 특히 일본 현지 감성에 맞춘 비주얼과 메시지 재구성, 채널별 KPI 기반 운영, 데이터 기반 의사결정 등을 통해 실제 매출 성과로 이어지는 구조를 구축해왔다는 평가다.
황정호 기자
2026.04.10
인사이트42
정책플러스
[현장] AI 기본법 시대, 기업 대응 전략은… ‘신뢰·리스크·구조 설계’로 압축
황정호 기자
2026.04.10
리플루언서
스타트업 연차 관리, 실무자가 가장 많이 묻는 Q&A 총정리
ZUZU
2026.04.10
스타트업
디지털마케팅
링크드인 기반 B2B 세일즈 솔루션, 정부 ‘초격차 프로젝트’ 선정…콘텐츠 산업 전략 축으로 부상
김광우 기자
2026.04.10
테크놀로지
“AI가 여신 의사결정까지 바꾼다”…금융 리스크 관리, ‘워크플로우 통합’ 경쟁 본격화
조상돈 기자
2026.04.10
AI요약
텐센트·바이트댄스, 중국 경제 위기 속 계속되는 해고 사태
AI요약
앨리스
2022.07.01
China has been signaling an easing of its regulatory campaign against the technology sector, but the country’s tech giants are moving ahead with more job cuts as growth stalls. Companies including Tencent and ByteDance are implementing fresh layoffs affecting thousands of employees in their latest round of cost-cutting, current and former employees said. These job cuts come on top of the tens of thousands of employees already axed by Chinese internet companies since late last year after Beijing’s regulatory crackdown swamped the sector.
오픈씨, 사용자 이메일 주소 포함된 데이터 유출
AI요약
앨리스
2022.07.01
NFT marketplace OpenSea says it's the victim of another data breach. This time the target is one of its vendors, Customer.io. An employee allegedly downloaded and shared stored email addresses associated with OpenSea accounts and newsletter subscriptions with an unknown third party. The company sent emails to users who they suspected
마이크로소프트, NCE 마감일 또 연기
AI요약
버트
2022.07.01
Microsoft has indefinitely delayed the end date for legacy subscriptions moving to its “new commerce experience,” crediting more migrations and giving partners more time to adopt the change. The original deadline for partners to move subscriptions of popular Microsoft offerings including Microsoft 365 and Dynamics 365 to the new commerce experience (NCE) was July 11. The Redmond, Wash.-based tech giant in an online post called the delay “a business decision.”
마케터가 메타버스 광고를 믿어야 하는 이유
AI요약
버트
2022.07.01
The Metaverse has created an even playing field among brands of all sizes. The younger demographic continues to push the digital world forward with each passing day. Total worldwide spend is expected to increase from $12 billion in 2020 to $72.8 billion in 2024. This isn’t hype. These are cold, hard facts.
게임엔진 회사 유니티, 수백명 정리해고 단행
AI요약
앨리스
2022.06.30
Unity is laying off hundreds of employees, according to a report from Kotaku. The company's stock price has fallen more than 40% since June 2020, and more than 70% this year alone. According to the report, Unity CEO John Riccitiello told employees two weeks ago that it was on solid financial footing and would not be resorting to layoffs.
구글, 위키피디아 첫 유료 고객
AI요약
앨리스
2022.06.30
Google is starting to pay for the use of Wikipedia information in its Google Search search. The company is also the first customer for the new product, Wikimedia Enterprise. The service offers access to Wikipedia content to companies that reuse and source it at a high volume. Google has been using Wikipedia information for years to help web searchers.
FCC 위원, 구글과 애플에 틱톡 제거 촉구
AI요약
버트
2022.06.30
FCC Commissioner Brendan Carr sent a letter to Apple and Google asking them to remove TikTok from their stores. He cited a recent report that examined leaked audio from 80 internal TikTok meetings. The report found that China-based employees had repeatedly accessed private information on users in the US.
니콘, 미러리스 카메라 'Z30' 공개
AI요약
버트
2022.06.30
Nikon has unveiled the 20.9-megapixel APS-C Z30, its smallest and lightest Z-series camera yet. Designed for vloggers and creators, it offers a flip-out display, 4K 30p video and a long 125-minute video record time when plugged in. The Z30 competes with Sony's ZV-E10 vlogging camera and has one advantage over its rival: It can shoot 4K at up to 30fps using the full width of the sensor.
'제임스 웹' 우주 망원경이 보게 될 우주
AI요약
버트
2022.06.30
The James Webb Space Telescope will release its first full-color images on July 12. The $10 billion telescope will be able to capture images of the universe from deep space. NASA officials say the images will be the first of many more to come. The images will include images of exoplanets' atmospheres, which will help scientists understand life on other planets.
디즈니 이사회, 밥 체이팩 CEO와 계약 3년 연장
AI요약
버트
2022.06.30
Disney's board unanimously voted to extend CEO Bob Chapek's contract for three more years. His current deal was set to expire in February 2023. ChapeK has felt the pressure to follow in former Disney CEO Bob Iger's footsteps. The new three-year agreement will begin Frid
소니, 세계 최초 스마트폰용 1인치급 이미지 센서 출시
AI요약
버트
2022.06.30
Sony, a master in imaging and cameras has decided to beat Samsung and became the first firm to launch a 1-inch smartphone camera sensor, the IMX989. The Sony IMX989 is going to debut in the Xiaomi 12S Ultra, the device is going to launch alongside the Xiaomi 12S and the Xiaomi 12S Pro on July 4, 2022. You are looking at a 50-megapixel sensor with a native pixel size of 1.5µm, which should result in exceptional low-light performance.
스냅챗, 월 4달러 유료 구독 서비스 '스냅챗 플러스' 발표
AI요약
버트
2022.06.30
The subscription plan, called “Snapchat+”, comes after the social media company reported a disappointing sales outlook for the current quarter when it reported first-quarter results in April. Launched in nine countries including the U.S., the paid subscription service could help Snapchat diversify its revenue sources if it turns out to be popular. The Plus plan includes pre-release, experimental, and exclusive features such as pinning your close friend as BFF and customizing the app’s icon.
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