틱톡 - 테크42

틱톡

‘틱톡’ 웰빙 트렌드 ‘조용한 걷기’ 시작하는 방법

류정민 기자

2023.10.05

산책과 일맥상통하는 ‘조용한 걷기’, 이 수백년 된 인간의 행위가 틱톡의 새로운 트렌드가 됐다. 사람들이 이미 오래전부터 해왔던 조용한 걷기를 멈춘 이유는 무엇일까. 그리고 다시 시작한 이유는 무엇일까.

자, ‘틱톡샵’이 이제 영업을 시작했습니다

인사이트42 디지털마케팅

류정민 기자

2023.09.21

과거 미국 내 전자상거래 진출에 실패했던 틱톡이 다시한번 틱톡샵을 통해 해당 시장 확장에 나섰다. 국가안보 위협을 지적하며 압박을 가하고 있는 미국 국회의 입장에도 불구하고 시장 확장이라는 강행을 불사하는 틱톡의 속내가 궁금하다.

틱톡, 'TikTok Shop' 오픈으로 미국 내 이커머스 사업 시작

2023.09.13

TikTok has officially announced the launch of its e-commerce service, TikTok Shop, in the United States. The launch of TikTok Shop, which began in November last year, marks the end of TikTok's test service and the start of a full-scale e-commerce competition with Amazon. With the launch, TikTok introduced a dedicated shop tab on the home screen and began offering features such as live commerce shopping, shopping, and ad creator affiliate programs. TikTok Shop is a service that allows users to click on a tag applied by a TikTok creator to a product in a video and go directly to the product's purchase page. Currently, the service is available in eight countries, including six Southeast Asian countries such as Indonesia, the United Kingdom, and the United States.

페이오니아, 틱톡 등 라이브 스트리머 대금 수취 및 자금 관리 솔루션 지원 확대

디지털마케팅

김광우 기자

2023.09.04

전 세계 기업들의 글로벌 성장을 지원하는 통합 금융 솔루션 기업 페이오니아는 콘텐츠 크리에이터의 성장과 비즈니스 기회 창출을 위한 지원을 확대한다고...

틱톡, 하루 총 이용시간 페이스북 앞지른다

2023.08.30

By 2025, TikTok is expected to surpass Facebook, with total daily usage among U.S. adults expected to exceed 5.19 billion minutes, while Facebook is expected to total 5.02 billion minutes per day. By 2025, TikTok and Facebook will combine for an average of 19 minutes per adult per day, according to Criteo's forecast. The growth in time spent on TikTok is particularly impressive because it is used by fewer people than Facebook. In 2025, 92.5 million U.S. adults are expected to use TikTok, while 168.8 million will use Facebook.

틱톡, 외부 쇼핑몰 링크 금지 계획

2023.08.25

TikTok will restrict links to external shopping malls in order to promote the use of its TikTok Shop, according to U.S. tech publication TechCrunch. If the restrictions are implemented, TikTok users will only be able to make e-commerce purchases through the TikTok Shop platform. Bytedance reported that TikTok plans to grow its e-commerce to the same level as social media platform Douyin by 2028. Douyin is often referred to as the Chinese version of TikTok, with an e-commerce volume of $200 billion last year.

뉴욕시, 정부 소유 기기에서 '틱톡' 사용 금지

2023.08.17

New York City has announced that it has shut down some popular city-run TikTok accounts, joining a wave of state and federal agencies that have banned TikTok on government-owned devices, citing security concerns. "We determined that it posed a security threat to the city's technology network," the city said in a statement. City agencies have 30 days to remove the app, and employees will not be able to access TikTok and its website from city-owned devices and networks.

틱톡, 글로벌 이커머스 시장 진출한다

2023.08.01

TikTok is preparing to compete with Chinese giants Shein and Temu for a share of the global e-commerce market. The short-form video-sharing platform is planning to launch a program that will assist Chinese merchants in selling goods to the US and beyond.

틱톡, 앱에 새로운 형태의 텍스트 게시물 기능 추가

2023.07.25

TikTok is testing a new format for its app: text posts. On Monday, TikTok announced that text posting will be added to features such as live videos, photos, duets that allow other users to post their videos side-by-side, and stitches that allow users to combine their own videos with originally posted videos. By adding the text posting option, TikTok joins other social media platforms that already offer text as a built-in feature, including Twitter, Facebook, Threads, Instagram Stories, and Tumblr. The feature will be available in the app starting Monday.

틱톡과 레딧이 구글을 대체할 수 있을까?

2023.07.24

Are TikTok and Reddit Replacing Google? Google still holds a 90% share of all search traffic, but it is facing competition from social media. 40% of Gen Z say that they prefer to make searches with platforms other than Google. This is leading to a state of crisis for Google because this could potentially end up reducing its revenues. It has come to a point where the top ranked results on Google’s SERP are actually the least likely to provide value. They mostly consist of spam and scams, and there is very little usable information that users can glean. Other platforms offer a much better user experience, which might result in the age of Google coming to a close after years of being unassailable.

[마케팅 임팩트 2023] 브랜드와 커머스, 고객경험의 최신 교차점 제시한 ‘마케팅 임팩트 2023’ 성과와 과제는?

인사이트42 디지털마케팅

황정호 기자

2023.07.04

급변하는 디지털 마케팅의 트렌드를 짚어 보는 연간 기획 ‘디지털 마케팅 인사이트’의 올해 상반기를 마무리하는 ‘마케팅 임팩트 2023’ 컨퍼런스가 지난달 28일 성공적으로 막을 내렸다. 특히 이번 컨퍼런스는 디지털 마케팅 각 분야에서 엔데믹 이후 이어진 변화를 짚어보고 다양한 브랜드와 리테일러, 커머스 업계가 직면한 문제들의 실마리를 제시하는 기회가 됐다.

전 바이트댄스 임원, "중국 공산당이 틱톡의 홍콩 사용자 데이터에 접근"

2023.06.07

"China Is Peeping" A former executive at Bytedance, the parent company of popular video-sharing app TikTok, has claimed in a legal filing that a Chinese Communist Party committee accessed TikTok user data in Hong Kong in 2018, a claim the company denies. "The CCP focused on the personal information of Hong Kong civic activists and protesters at the time," said one former Bytedance executive. He explained that the CCP obtained TikTok data at the time, which included users' network information, SIM card details, and IP addresses.

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